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Posts Tagged ‘Clorox’

Breaking Brands: Who Newsjacked the Finale?

This will be the last Breaking Bad post ever, we promise—loved the show but even we’re sick of hearing about it at this point. Still, it’s worth taking a minute to review some of last night’s promo efforts.

The most deliberate response comes courtesy of Clorox:

Never one to be outdone, 360i went subtle but cheesy with this Oreo promo:

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Liquid-Plumr Turns a Clogged Drain into an Erotic Fantasy. Again.

Can a woman really be completely satisfied in only seven minutes? Liquid-Plumr promises she can.

Turning mundane daily routines into hyper-sexualized hunk-fests seems to be the tactic of choice for some female-targeted brands like Kraft’s salad dressing and Clorox’s Liquid-Plumr. The latter’s latest spot, titled “Quickie“, leaves behind the double entendres of their “Double Impact” ad (two sexy plumbers clean out your pipes for the price of one!) in order to market its Urgent Clear formula — for women who “need it now.”

The ad (below) depicts a busy woman selecting a bottle of Urgent Clear from a hardware store shelf, and then immediately lapsing into a fantasy about a hunky plumber arriving at her door as she is on her way out. “I hear you need it now,” says the dreamy handy man. “I only have ten minutes,” giggles the rushed woman, to which the plumber seductively replies, “I only need seven.”

The viewer is then informed by a Barry White-esque voice that the formula “penetrates…to leave you satisfied in only seven minutes.” Read more

Green Works Urges Fans to Play St. Patrick’s Day Charades on Vine

On Monday we gave you a list of brands doing cool things on Vine, Twitter‘s six-second looping video app. Today we have to add Clorox‘s Green Works to that list for their St. Patty’s day-themed campaign urging fans to “go green” by playing charades. Tweeters who guess each charade correctly will then be entered to win $500 (which they will presumably use to buy everyone a round tomorrow night). And yes, this is Lance Bass (aka the taller Justin Timberlake).

Rebecca Boston Sobel, head of PR and digital strategy for Green Works, explains:

With the recent relaunch of our marketing campaign, we’re focusing mostly on creating digital activations that are timely, deliver on our core message – that green can be for everyone – and ultimately fun for consumers. Playing St. Patty’s Day charades on Vine for a chance to win a pot of “green”  was an engaging way to highlight that you don’t have to “put on a charade to be green” and delivered across the board.

So another step in the evolution of Vine as a PR tool. What do we think?

Party Affiliation Affects Brand Preference (Ugh)

Today in Almost Certainly Meaningless News: Many Americans consider their political affiliations to be a private matter and prefer not to discuss related issues at family gatherings in order to avoid fistfights; most would almost certainly insist that party affiliation has nothing to do with the products they buy.

But a recent survey by the respectable YouGov Brand Index indicates that political leanings and brand preference are at least somehow related:

The top ten most favored brands for:

Democrats Republicans Independents
Google Fox News Amazon
Amazon History Channel Craftsman
Cheerios Craftsman History Channel
Clorox Chick-fil-A Discovery Channel
Craftsman Johnson & Johnson Google
Dawn Lowe’s Clorox
M&M’s Cheerios Lowe’s
Levi’s Clorox Johnson & Johnson
PBS FOX Cheerios
Sony Discovery Channel M&M’s

Some of these “revelations” are so obvious as to be annoying: Lots of registered Republicans watch Fox News, and lots of registered Democrats listen to NPR. Next you’ll tell us that most registered Republicans prefer Mitt Romney to Barack Obama!

Most of the list is just confusing.

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Peters Moves from Edelman to Ogilvy

In a surprise get, Ogilvy PR announced today that Susan Peters has joined the agency’s Chicago office as executive vice president of consumer marketing after a stint at Edelman.

Peters began her new role on Tuesday, September 4, reporting to executive vice president and consumer group director Liz Van Lenten. The part she plays in company operations will be twofold: She will provide counsel to existing clients while seeking “new business development opportunities.” She will also expand the “agency’s Midwest presence in the consumer space.”

Peters, of course, has a long history in the PR industry: Read more