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Posts Tagged ‘Coca-Cola’

Beverage Companies Say They’ll Reduce The Number of Calories Consumed By 2025

drinking sodaCoca-Cola, PepsiCo and Dr Pepper Snapple Group have resolved to reduce the number of “beverage calories” consumers drink by 20 percent by 2025. The announcement was made during the Clinton Global Initiative, and the actions they plan to take include “selling smaller portion sizes and increasing promotion of products such as bottled water.” The size of a regular can of soda will remain 12 ounces and the calorie count will stay at 150.

“The companies jointly pledged to provide calorie counts and promote calorie awareness on the vending machines, fountain dispensers and retail coolers that they control nationwide,” reports USA TodayAnd the CEO of the American Beverage Association Susan Neeley is crowing how huge this is and how it’s going to fight obesity.

But actually this is kind of a preemptive strike, before legislators jump in with their own version of what calorie reduction and beverage taxes should look like. Also, sales of soft drinks have been declining anyway, so it’s not really such a huge sacrifice if you take a closer look.

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Public Relations

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Spin the Agencies of Record

final-albania

APCO Worldwide and StrawberryFrog are collaborating to get people to stamp their passport to the sunny beaches of Albania. According to the news in Argophilia Travel News, the two firms will cooperate for “developing and deploying international ad and marketing campaigns geared to boost knowledge of Albania and the country.” BTW, if you were standing on the stiletto heel of Italy, look east, and there’s Albania nestled besides Greece. The Adriatic Sea is quite lovely this time of year.

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Is Coca-Cola’s New Ad with Exploited Workers ‘The Real Thing’ or a Fake PR Stunt?

coke commercials

Sure, they look happy. It’s possible they don’t know they’re being used for PR brownie points.

When some global companies — from car manufacturers to retail developers — spend millions of dollars on advertising, there is always a “one-upsmanship” that exists in whiteboard and brainstorm meetings. Forget the wheel. They want to reinvent an entirely new mode of transportation with every new campaign.

Coca-Cola is known for that happy-happy-joy-joy advertising. From cutesy polar bears sucking down caffeine to legendary football players throwing their stank jersey at a child football fan, Coke has come up with iconic advertisements. Why they can’t be happy with that success is beyond me. Maybe that’s why I’m in the perception, earned media rather than pleasure, paid media.

Speaking of perception, there’s also this commercial where Coke is shown exploiting the plight of slave workers in Dubai. Yeah, this happened…

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Hollywood, Marketing Execs Talk Trends in Branded Entertainment

Madison & Vine BookBrands partnering with entertainment outlets to produce content represent an effective, though selective phenomenon, according to entertainment executives at a recent Creative Week panel in New York. They were there to commemorate the 10-year anniversary of Scott Donaton‘s book, Madison & Vine that spotlighted the trend.

“It was about marketing in an end-user controlled world. It was initially fear-based, that TV viewers would skip ads because of the introduction of TIVO. The thought was that brands could say worthy things that are story-based”, explained Donaton, former editor of Ad Age, and currently global chief content officer at UM Studio.

Key takeaways revolve around the evolution and dynamics involved:

Defining moments of branded entertainment abound, especially BMW Films (aka the gold standard) and BMW videos featuring Daniel Craig as James Bond. The Restaurant TV show also broke new ground. “The show’s thesis was that restaurants were the new theatre”, said Ben Silverman, founder and chairman of Electus. Of course, it’s easy to see that now, but it was rather novel at the time. Among other notable collaborations are American Idol and Coca-Cola, The Biggest Loser and 24-Hour Fitness, and Transformers movie and Hasbro.

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Documents Show That Coca-Cola Supported Both MADD & A Group Opposed To Stricter Drunk Driving Laws

coke lightboxThe Huffington Post has gotten its hands on documents that show while Coca-Cola was supporting Mothers Against Drunk Driving (MADD) it was also a member of the American Beverage Institute (ABI). The ABI, in trying to live up to its stated mission of “the protection of responsible on-premise consumption of adult beverages” has supported measures that would lower the legal blood-alcohol limits and fought against measures that would raise taxes on alcohol and institute sobriety checkpoints. An op-ed highlighted on the About Us page right now is from the October 24, 2013 issue of the Las Vegas Review-Journal called “Lower blood-alcohol limits won’t curb drunk driving deaths.”

When questioned about the support, Coke spokesperson Kirsten Witt told HuffPo, “On behalf of our customers, Coca-Cola has provided support to ABI over the years. We are not engaged in ABI advocacy efforts.” According to the HuffPo story, the annual membership dues at ABI are in “… between $2,500 a year (for companies with under $1 billion in sales that attend no meetings) to $45,000 a year (for those with $2 billion in sales that attend the three ABI meetings a year)” for non-alcohol companies. Dues vary for restaurants, retailers, companies that sell non-alcoholic beverages and businesses that sell alcohol.

MADD’s chief government affairs officer J.T. Griffin said of the situation, “It is a little shocking. I guess it is unfortunate. But it certainly is their right.”

Griffin is right. It’s totally Coke’s right to support both. But with customers looking for authenticity, it calls the company’s brand into question.

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Coke Lays Off the ‘Brominated Vegetable Oil’ Sauce

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Note the brownish consistency…

Ever tried to set your soda on fire and notice that it just wouldn’t light up?

Yesterday brought yet another case of a big brand responding to social media peer pressure.

In a story that’s oddly similar to the ongoing GMO “debate”, the Coca-Cola Company announced yesterday that it would stop using “brominated vegetable oil”, which happens to contain a flame-retardant chemical called bromine, in some of its beverages.

Here’s a nice description of bromine’s effects via the CDC:

“Bromine works by directly irritating the skin, mucous membranes, and tissues.”

Sounds pleasant. We can’t imagine why anyone wouldn’t want to drink it.

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Coke Makes Rainbows for South Africa

Need an antidote to the sad, ridiculous, ridiculously sad racism playing out in the news here in America?

Check out how Coca-Cola literally brought rainbows to the people of South Africa on the eve of Freedom Day, the 20th anniversary of its first democratic election when Nelson Mandela was elected President. The term “rainbow nation” was coined by Mandela’s friend Archbishop Desmond Tutu to describe the diverse country emerging under the leadership of the African National Congress after the end of Apartheid.

The stunt was developed by FCB South Africa, Johannesburg for Coke with the help of “Rainbow Maker” Fred Stern.

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Internet Week New York Is Around the Corner

Internet Week New York 2014 Design Within Reach1 Cropped“People ultimately want homes that work, and they don’t want to think about repairs. In the future, with smart homes and the ‘Internet of Things’, your home will take care of you”. Those comments were made by design specialists during a recent Internet Week New York preview panel. Manhattan’s Hudson Yards development, slated to open starting in 2017, serves as an example of high-tech, low- maintenance homes.

While residential projects like these are farther away on the horizon, Internet Week New York is only a month from now. The weeklong citywide festival showcasing the impact of technology on business, entertainment and culture will take place starting May 19. While 250  events will be held around town, Internet Week HQ is Metropolitan Pavilion, a spacious venue conveniently located in Chelsea.

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Coke Repurposes Canine ‘Cone of Shame’ to Solve Humans’ Addiction to Social Media

cone of shame up - Google Search

Coca-Cola is taking a break from its trademark feel-good, heartwarming, Coke-could-create-world-peace-if-we’d-just-let-it commercials to bring you a humorous (yet harsh) dose of reality–when it comes to social media apps on our smartphones, we humans possess roughly as much self-control as a dog that can’t stop biting at its stitches.

The below spot urges viewers to stop sharing on social networks long enough to “share a real moment with Coca-Cola” (and the actual human beings in our presence). But in case we can’t muster the wearwithall to actually do such a thing, Coke offers a solution: The Social Media Guard — a canine cone of shame in stylish Coke-brand-red.

You’ll have trouble looking down at your phone while wearing it, but you can still manage to sip a soda and have a real-world conversation (if anyone remembers how to do that anymore).

Our 26 Biggest Stories of 2013, Part One

High fivin' sunbeams

High fiving sunbeams and eating dolphins, bro

They came. They saw. They made you click. They were our biggest stories of the year.

These posts were alternately embarrassing, inspiring, thought-provoking and barely comprehensible—but they attracted the most attention from our readers for reasons that we don’t always understand.

In fact, there were so many great ones in 2013 that we decided to double the original total of 13 to 26. What’s that, you ask? Of course we’re not splitting the list in half in order to get more posts up during the holiday season. What a ridiculous question!

On to the list, which we dedicate to our faithful readers. Let’s hope the news of stunts, mistakes and misdeeds gets a little brighter in 2014 (yeah, right).

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