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Posts Tagged ‘Cone Communications’

STUDY: The Public Wants More Information from Food Brands

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It’s no secret that consumers are more concerned with the health benefits, purity, and environmental impacts of the food they buy than ever before.

But a recent Cone Communications survey polled more than 1,000 people to dig a bit deeper for specifics, finding that generational divides exist within these trends and that food brands have a fresh opportunity to define and differentiate themselves via consumer preferences. 74% of participants said that companies need to do a better job of explaining why they stand apart in terms of environmental concerns.

Some more key stats from the “2014 Food Issues Trend Tracker” after the jump.

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Spin the Agencies of Record

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Halal-friendly food brand Saffron Road signed Boston-based Cone Communications as its PR AOR.

As the brand looks to establish itself in the frozen entree category, Cone will work to spread awareness of the name and its commitment to “ethical consumerism” via media outreach and the thought leadership of founder Adnan Durrani and EVP Jack Acree.

We’re on board; samosas are the greatest things since fried bread.

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Study: CSR and Charity More Valuable Than Ever, Especially Among Hispanics

shutterstock_76636639One thing that pretty much every Millennial consumer study tells us is that young people greatly appreciate brands that act responsibly, even if they don’t always have the time to research the nitty gritty or compare and contrast which businesses live up to their taglines.

A recent study by Cone Communications, however, went a bit deeper. Some findings:

  • 88% of the public wants to learn more about what companies with existing CSR programs are doing
  • 94% of Hispanic Americans say they’re “very likely” to switch brands based on CSR efforts (compared to 89% in the population at large)
  • 75% of Hispanics have already donated to charities this year (65% among general public)

The basic conclusions are obvious for brands, but we’ll do a little more digging (full study available for download here):

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Public Grows More Skeptical of Brands’ ‘Green’ Claims

If you think it, then it might as well be true.

The big takeaway from the latest “Green Gauge” survey from global research company GfK shouldn’t surprise you: consumers are growing more and more skeptical of brands’ green claims.

The depth of the public’s confusion and distrust, however, is worth noting:

  • 22% of consumers aren’t sure about the accuracy of environmental claims made by brands (that’s a 200% increase over the past five years)
  • 10% don’t know how well companies carry out their “environmental responsibilities” (a 300% increase over the same time period)
We feel like these numbers are too low, because 100% of consumers should be “unsure” of environmental claims made in ad and marketing content. (You can blame our cynicism and our experience in marketing and PR.)

Maybe these consumers are just afraid to admit how little they know.

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Roll Call: Cone Communications, VEVO and WISE Public Relations

Cone Communications announced that Bill Fleishman, president of the agency, has also assumed the role of chief executive officer, succeeding Jens Bang, who will now serve as chairman. Fleishman joined Cone Communications in 2000, and was named president in 2010. As president, Fleishman has been responsible for day-to-day operations in addition to leading the agency’s brand communications discipline into year-over-year growth.  In this role, he has led key strategic initiatives including opening the New York office, launching social media, creative, and entertainment marketing specialties and introducing a suite of new products and services while managing key agency accounts.  He will report to Dale Adams, president and CEO of Diversified Agency Services (DAS) group of Omnicom, the parent company of Cone Communications. (Release)

VEVO has named Jonathan Carson to the newly-created position of chief revenue officer. He will be based in the company’s New York City headquarters. Effective immediately, Carson will oversee VEVO’s global premium sales force and network of sales partners including all advertising sales and integrated sponsorships. Carson joins VEVO after six years with The Nielsen Company, where he helped spearhead the company’s digital transformation. Most recently CEO, Digital, Carson led Nielsen’s digital and mobile strategy and operations across more than 70 countries. (Release)

John McCartney has been named managing director, West Coast, and VP of media relations at WISE Public Relations.  He is a results-driven marketing communications executive with more than 13 years of experience leading social media and traditional PR campaigns for a wide array of B2C and B2B technology brands. (MB/WISE PR)

Nestle’s “Bottled Water Accessory” For Wealthy Ladies Makes Its Confusing Nationwide Debut

Since 2009, only the lucky few high-income, trendy, 35-year-old women with access to a Whole Foods or Southern California have had the pleasure of living the Resource life. Resource is a bottled water brand from Nestle, and it has everything you could possibly want from water — recycled material, electrolytenment, and the ability to accessorize your favorite outfit. Also, there’s the video above, which offers a glimpse of how those aforementioned women are living because they have Resource.

All of this is now available nationwide. All of what? We just don’t know. That’s because Nestle has gone a little too far to sell some bottled water.

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Roll Call: Julie Hamp Heads to Toyota

Julie Hamp (pictured) has been named Toyota’s chief comms officer for North America, starting June 25. She’ll be coordinating comms efforts between Toyota Motor North America, Toyota Motor Sales, and Toyota Motor Engineering and Manufacturing North America. Hamp was previously the global CCO and SVP of consumer relations at PepsiCo. She resigned, effective March 2. Prior to that, Hamp worked with GM, holding global positions for that company.

Rosemary Mercedes has been promoted to VP of corporate communications at Univision, managing the New York-based comms team. She has 12 years of experience and joined the network in 2006.

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PR Pros Weigh In On Facebook Timeline for Brands

Yesterday’s Facebook Marketing Conference generated lots o’ news — a new Reach Generator and more data (real-time analytics are also coming), for example. AllFacebook has gathered up some reaction from the tech industry.

But clearly the item making the most waves among PR pros is Facebook Timeline for Brands. Our guest columnist for this week, Brandware Public Relations social media and digital manager Jared Degnan, offered up four reasons why marketers would love it. Now that Timeline has been made official, AllFacebook also offers seven things you need to know, and Mashable looks specifically at six things that will be critical for marketers, with their complete overview here.

Publicists, brands, and other communicators using Timeline will have to decide on the brand message they want to put front-and-center for Facebook fans and which images best convey that message. Moreover, the commitment to engaging on Facebook now requires more work and more interaction.

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