Remember the Edelman-driven CVS initiative in which the pharmacy chain announced its plans to stop selling tobacco in its stores? How about the Truth anti-smoking spots created to shame celebrity tokers?
These felt like somewhat bold responses to a serious health epidemic. Were they, though? Or were they simply a reflection of a new societal consensus? This week we discovered an unsurprising fact: no one wants to admit to representing major tobacco companies. They have entered a class of client best labeled “forbidden.”