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Posts Tagged ‘Cyber Monday’

5 Novel Low-Tech Holiday Gifts to Serve High-Tech PR Needs

Holiday Gifts Tent Club SandwichHoliday gifting has become so complex that one needs a special calendar and glossary. Today’s Cyber Monday is for online shopping and Giving Tuesday is for charity donations. Shopping via mobile, social showrooming and self-gifting are also on the rise. Whatever your preference, PRNewser searched design sites and museum stores to find PR-related items. The 5 products below are mostly low-tech, but they solve the latest digital dilemmas facing PR industry execs.

1.Pitch a Club Sandwich Tent for Top-Secret Meetings
Tents are hot in politics now, with President Obama and New York City’s Mayor-elect Bill de Blasio using them for different reasons. At De Blasio’s ‘Talking Transition’ Tent, residents offered input on pressing issues. Obama’s advisers always pack a security tent for his overseas trips that they pitch inside his hotel room to avert foreign spies. With the Club Sandwich Tent, you can join the trend. Just soundproof the inside with aluminum foil and check for electronic bugs. Then you’ll be ready to thwart eavesdroppers during crisis summits, or to host a picnic.

Holiday Gifts Ear Warmers Red Green Final2.Wear Strawberry Motif Earmuffs to Tune Out Airplane Passengers’ Loud Cell Phone Calls
You might ask, “On what occasion other than holidays would one wear these red and green earmuffs?” The answer: on airplanes, as soon as airlines allow cell phone calls. Public reaction so far has been thumbs-down, but soon passengers will fill planes with incessant chatter. With these comfy faux fur and plush earmuffs, you’ll protect your ears and send a clear signal to your loud seatmates: “Shush, I’m listening to the Beatles song, Strawberry Fields Forever.”

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Amazon Ordered a Sunday Night Drone Strike on the Retail World

Why do bald men always make the best evil geniuses?

You’re probably still scrolling through emails from clients upset that Amazon trumped whatever Cyber Monday promo stunt they had planned with last night’s drone delivery service “reveal.”

They’re not wrong, you know; if you were psychic, you would have been able to sense CEO Jeff Bezos thinking “Go ahead and beat this, I dare you” while smirking at the rest of the retail world in the 60 Minutes segment below. Show us the money, Charlie Rose:

One must admire the brass balls on display here, but we’re gonna have to burst your fragile bubble: of course it’s all just a big, brilliant stunt.

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Study: How Will (Female) Shoppers Behave This Holiday Season?

shutterstock_106530410

It’s the question that’s dogged every marketer for the past twelve months.

The quarterly “Why She Buys” shopping index, created by female-centric firm Lippe Taylor and influencer marketing company SheSpeaks, reached some revealing if not entirely unexpected holiday season conclusions after surveying more than 3,000 American women. A few of the big numbers:

  • 43% of women are “very” or “somewhat” concerned about their financial situations, up 19% from the prior year
  • 48% of women say they will spend less during the holiday season than last year, which is a 30% increase from the prior year
  • Women are equally likely to shop on Black Friday (50%) and Small Biz Saturday (33%) when compared to last year, while only 16% say they will shop on Thanksgiving

So they’re going to be shopping on Black Friday, protests be damned—but they’re only in it for the sales.

This isn’t a huge shocker, but the fact that the numbers have increased this year is worth noting.

Now what about digital?

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Consumers to Retailers: Prepare for Cyber Monday Instead of Decking the Halls Too Early

Cyber-MondayIt seems like a no-brainer — the vast majority of consumers would prefer companies spend their holiday marketing dollars and energy on preparing their apps and websites for the Cyber Monday rush than on decking the halls and piping in Christmas music before the Thanksgiving turkey has even been carved. (Imagine! The alleviation of two major holiday annoyances at once!) This can’t possibly come as a shock to retailers and brands, but maybe now that it’s been proven by a major study, they’ll take note? PLEASE?

A survey of 2,038 Americans 18 and older, conducted online by Harris Interactive on behalf of SOASTA, has found that 81% of American adults think stores should not play Christmas music before Thanksgiving, and 77% think stores shouldn’t put up Christmas decorations before Turkey Day. Meanwhile, 78% feel stores should have a specific “Cyber Monday” website that can handle millions of people shopping for the holidays at once, and 75% want stores to have a dependable app(s) for smartphones that can easily handle mobile sales for the holidays.

In other words, retailers: Put down the wreaths, walk calmly to your IT departments, and put some focus into giving consumers what they actually want — a bug-free way to buy your products! Read more

Cyber Monday: A Masterpiece of Marketing Hokum?


After watching a few of the hair-pulling, face-punching retail mayhem clips now making their way around the web, we’re amazed to say that we made it through the first wave of the holiday sales season intact.

Hey, don’t relax yet– it’s only just begun.

Every semi-sentient being in our solar system knows that today is “Cyber Monday”, when swarms of online shoppers hungry for deals can make or break retailers looking to boost their year-end revenue totals. Last week we gave you a very brief history of “Black Friday”, a phenomenon several decades in the making that ultimately required the collaborative efforts of America’s political and retail classes. Cyber Monday, on the other hand, is nothing but a marketing scheme—and many would call it a brilliant one.

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Launch a PR Campaign Because Shoppers Will Soon Run Out of Money

Despite the anger from retail workers about having to work earlier than usual this Black Friday, the holiday shopping weekend bonanza has gone gangbusters. Cyber Monday isn’t over yet and IBM is already predicting that the day will be up 20 percent over last year. In 2010, digital cash registers rang up more than $1 billion in sales, making it the biggest online shopping day to that point. (*Update: Cyber Monday sales jumped 33 percent, breaking an e-commerce record.)

And not to be outdone, Black Friday saw a record number of shoppers – 226 million — who, on average purchased more than last year – $398.62 vs. $365.34 last year.

Besides the receipts, Black Friday/Cyber Monday are providing companies with a chance to tie other promos to the shopping event, which may be a smart idea since people don’t actually have money to go shopping.

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Cyber Monday and Other Retail Opportunities

Photo: Darren Hauck, Getty Images

According to CNN.com, Cyber Monday began with a Shop.org press release (and you thought it was dead!) issued five years ago. It claimed the Monday after Thanksgiving “is quickly becoming one of the biggest online shopping days of the year.”

Analysts say this isn’t true, with Mike Gikas, the Consumer Reports technology and electronics editor, telling CNN that online sales don’t cluster on any specific day. Ellen Davis, the VP of the National Retail Federation, which owns Shop.org and CyberMonday.com, says the term arose “organically.”

Whatever. ComScore says sales for the day could pass $900 million. Moreover, the online activity around the launch of the holiday shopping season is very real.

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