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Posts Tagged ‘David Hasselhoff’

Golin Drops the ‘Harris,’ Adds The Hoff

You may have heard this week’s news that the former GolinHarris is dropping its married name to “Go All In” after a 2011 “g4″ restructuring that transformed the firm “from a hierarchy of generalists to communities of specialists.

Here’s Al Golin himself telling CommPro that–organizational shifts aside–he’s glad to be around to continue “enjoy[ing] the notoriety.”

We have to confess, though, that we were compelled to click primarily by mentions of the man once kept afloat by Pamela Anderson’s buoys: David Hasselhoff.

It’s real, it’s spectacular, and there’s a video after the jump.

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‘Dancing With The Stars’: Where Bad Reputations Go To Be Revived. But Why?

Kellie Pickler accepting the Mirrorball Trophy as winner of this year’s ‘DWTS.’

After the craptastic couple of weeks Paula Deen had, where in the world would she go? Disneyland? Home to Savannah? Off the grid to the outback of Australia maybe? No. Dancing With the Stars.

Word is that Paula Deen could be on the next season of the dance program. The Huffington Post went to ABC directly with the rumor. Their response: “We don’t comment on casting until we officially announce.”

As that story points out, DWTS has a history of bringing on controversial stars. Kate Gosselin and Bristol Palin are noted. In an interview with Rob Shuter that we’ve previously linked to, Jon Gosselin, now reeling from accusations that he’s responsible for the fall of the house of Ed Hardy, says he would consider a spot on the show.

In fact, the show has become a place for both exposure and redemption. Andy Dick, who has been arrested for allegedly dabbling in drugs and groping underage girls, was on this season. Nancy Grace, known for her bombast on HLN as much as her “journalism,” was on a previous season. David Hasselhoff, whose drinking problem reportedly cost him a television job and fueled an appearance on Entertainment Tonight in a home video shot by his then-16-year-old daughter, has also been on the show.

So what is it about DWTS that brings out everyone in need of, not just a career revival, but a reputation revival?

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Air New Zealand to Send Travelers on Intercontinental Blind Dates

When we last checked in on Air New Zealand, the company’s promo team was trying to make the most of its country’s reputation as The Hobbit’s home base. Known more for its zany videos than anything relating to travel, ANZ is now hyping a contest whose winners will go on a “blind date” all the way from London to Los Angeles.

The purpose of the campaign is to highlight one of the airline’s standout features: New Zealand is currently the only company to offer a “romantic seating option” in the form of a three-seat “sky couch” that folds into a bed for two. Here’s the kicker: they call the experience “cuddle class”. Eww.

Interested parties will gather on Valentine’s Day at London’s Heathrow with passports and luggage–but only two couples, one straight and one gay, will win tickets/weekend hotel fares for LA. We’re not sure how the losers will deal with it, but we hope they live fairly close to the airport because that’s a lot of work for no payoff. Also: the lucky winners will be filmed throughout the 12-plus hour flight that will mark the beginning of their pseudo-relationships. We can only hope that one of these fortunate four has the acting chops to be featured on the next season of Survivor or The Bachelor. Why else would someone living in London want to visit LA in the first place?

We kinda like this campaign–and we have to admire a company with the chutzpah to cast Lindsay Lohan in anything filmed after, say, 2005. But we’re still skeptical, because we know how quickly things can go wrong between two people stuck together on an airplane:

PR Boomerang: America Welcomes William Shatner Back to Priceline


Go ahead, make fun of Germany’s infatuation with David Hasselhoff. But before you scoff at how campy an entire culture can be, let’s direct our attention inward and examine America’s infatuation with William Shatner—who, incidentally, will be returning as Priceline’s “negotiator” in upcoming ad spots.

That’s right, Priceline knows that America has a strangely loyal relationship with Shatner. The fact that his character will return as spokesman after literally dying in a fiery crash earlier this year brings us a level of joy we haven’t felt since the return of the McRib. PR experts, of course, want to capture the secret behind America’s love for Shatner so they can replicate it, package it and profit from it over and over again.

But we’re hard-pressed to define or explain our nation’s collective affinity for a man who has taken us to the final frontier and back for more than 40 years. Read more