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Posts Tagged ‘diabetes’

Paula Deen’s (Alleged) Racism Goes Viral

Paula Deen sure knows how to stir up trouble, doesn’t she? A recent lawsuit filed against Mrs. Ham-in-the-Face by the manager of her Savannah restaurant contains more than a few barely believable allegations, among them that she and her husband often used the n-word and that:

…white employees were free to use the customer bathroom at the front of the restaurant, but black employees had to use the facilities in the back.

A disgruntled employee stretching the truth? Possibly! But Deen landed herself and her brand in even more hot water today. While answering lawyers’ questions about her supposed desire to host an event catered by an all-black wait staff dressed in Antebellum-era outfits, she described a dreamy “plantation” wedding she wishes she’d planned herself:

The whole entire waiter staff was middle-aged black men, and they had on beautiful white jackets with a black bow tie…That restaurant represented a certain era in America…I would say they were slaves…I remember saying I would love to have servers like that…but I would be afraid somebody would misinterpret.

Now how could anyone misinterpret that?

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Coke and Pepsi Get Real with Calorie Counts

As PR professionals, we know that transparency is an important attribute for any marketing campaign or brand image. Embracing reality is a wise strategy–even if it means being candid with details that the public may find ugly, undesirable or disturbing.

A lack of transparency breeds doubt, suspicion and distrust. The public won’t remain loyal to any brand that greets challenges with obfuscation or employs evasive tactics when dealing with customers. Venerable soda brands Coke and Pepsi seem to understand these points, and they are now taking a big public relations step by offering calorie counts on vending machines that stock their beverages.

In the midst of a much-publicized obesity epidemic, Americans are prone to place blame–and hopefully reverse the circumstances that got us into this peculiar situation. This means the public is taking a closer look at what they put into their bodies and taking more responsibility for their dietary habits. In order to do this the public needs information to make educated decisions, and calories counts are a sensible place to start. Read more