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Posts Tagged ‘Edelman PR’

Roll Call: Edelman, Nancy J. Friedman Public Relations, GolinHarris and More

Edelman PR announced the promotion of Cricket Wardein to a newly created position as head of US digital. This move comes after Wardein served as head of Edelman’s West Coast digital operations for approximately four years. In her new position, Wardein will manage a team of 450 employees and report to both  global digital head Kevin King and US president and CEO Mark Hass. During her period as West Coast head, Wardein’s chief achievement was expanding the firm’s Westerly team by hiring “top talent” from the advertising, marketing and creative departments. The primary puropose of the new role is to build the firm’s digital practice by finding new clients and facilitating deeper relationships with existing digital clients. (Release)

Nancy J. Friedman Public Relations hired Julia Fleischaker as media director. The firm, which marks its 25th anniversary this year, welcomes Julia as part of its growth strategy for 2013. Julia will leverage her years of experience, her broad array of media contacts, and her existing relationships with industry leaders to provide seasoned public relations counsel and secure high-level partnerships and media placements across all agency clients. She comes to NJFPR after a successful 13-year career at Penguin Books, most recently as director of publicity. (Release)

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Digital Agency Trends Are Way Ahead of Us

In case you missed it, last week we posted a series of stories on the new transition toward a PR business model with a far heavier focus on digital branding and content creation services.

First Weber Shandwick EVP Jason Wellcome discussed the firm’s decision to formally create and publicize a new digital content unit called Mediaco after nearly a decade of providing more explicitly content-focused services for clients. Then Edelman PR content strategist Steve Rubel told us about his firm’s plan to address clients’ changing demands by simply doing more of what they’ve been doing for years — integrating new creatives into the larger Edelman team rather than launching and promoting a new entity.

Their observations seemed to support our conclusion that the classic “Is it PR, marketing or advertising?” debate would only grow more intense in the months and years to come. We found this all quite fascinating, but some people who’ve worked in the industry longer than we have let us know that these revelations were not really news at all with a collective “meh.”

A new study completed by Second Wind, provider of resources across the interlocking communications disciplines, tells us that they are (of course) correct.

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Edelman’s Content Strategist Explains the New ‘Content Marketing’ Model

Steve RubelThis week we posted on Weber Shandwick‘s decision to publicize its new content-creation wing, Mediaco, and what that means for the future of PR. This morning we had the opportunity to speak with Steve Rubel, chief content strategist at Edelman PR, to go over how his firm is addressing this newest chapter in the ongoing “PR vs. marketing vs. advertising” debate.

How does the Weber Shandwick announcement relate to recent “creative” moves by Edelman?

There’s a lot of hype in the never-ending hunt for shiny objects in marketing, but the bigger picture here is that the economics of the industry have changed – demand side platforms (ad exchanges) have made advertising more efficient, which caused the price of CPM (cost per impression) and ads themselves to plummet. This is good for the industry but bad for publishers, because media outlets squeezed by tech developments can’t make the leap to other revenue streams like subscription, video, etc.

This has led to a greater willingness to open their platforms to branded/sponsored content, thereby empowering marketers to make good on their longtime desire tell their stories their own way on some of world’s largest websites (Ed. note: see The Washington Post). That is the big change here.

Some people say this is all old news. How do you respond to that point?

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Roll Call: Porter Novelli, Rubenstein PR, Widmeyer Communications and More

Top firm Porter Novelli announced the addition of industry vet Fred Shank to its roster in the role of senior vice president, consumer practice. Shank joins Porter Novelli after spending nearly four years in a VP position at Edelman PR, where he worked as a strategic leader on accounts for clients like Heineken, Starbucks and Kraft. In his new role Shank will report to Darlàn Monterisi, managing director of the firm’s New York office. (Release)

Richard Rubenstein, president of Rubenstein Public Relations (RPR), announced that Katie Matulonis has joined the firm as social media manager to advise RPR’s clients on new strategies for developing their digital presence, oversee the agency’s social media properties and develop new business opportunities. Matulonis brings several years of experience in social media community management and consumer and lifestyle communications to her new role after working with consumer, luxury and hospitality brands at Goldstein Communications. Her most notable achievement was growing one brand’s fanbase from zero to over 120,000 in six months on a minimal budget.  (Release)

Widmeyer Communications announced the addition of digital media expert Jerri Ann Henry as digital account lead on the higher education and public affairs teams. Henry has led grassroots, digital and advertising campaigns for companies, coalitions and candidates in the agricultural, energy and telecomm industries. She spent two years as digital director at JDA Frontline where she was responsible for all digital advertising, outreach and research. (Company Website)

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Roll Call: Edelman, Weber Shandwick, Antenna Group and More

Edelman PR has named Julianna Richter chief operating officer for Edelman U.S. effective March 25. In this role, Richter, a 13-year veteran of Edelman, will have management and operational responsibility for the West Coast, Southeast and Southwest regions and establish a U.S.-wide knowledge management system. She will report to Mark Hass, president and CEO of Edelman U.S. Richter was previously head of the firm’s Global Client Relationship Management (GCRM) program, which will now be led by Lisa Sepulveda, also effective March 25. (Release)

Weber Shandwick promoted Tara Murphy to the new role of executive vice president for strategy in the New England region. Based in Boston, Murphy will continue leading the healthcare practice, and will also bring her expertise as a strategist to clients across industries. Additionally, Murphy is co-leading a Healthcare Reform Team to help clients navigate the dramatic changes that are reshaping healthcare. A seven-year veteran of Weber Shandwick, Murphy joined the firm with more than 15 years of experience in broadcast journalism and politics. She held a number of senior editorial positions at WBUR National Public Radio in Boston, including senior producer for the award-winning NPR talk show The Connection, and managing editor for the national news magazine Here and Now. (Release)

Antenna Group announced it has appointed Anna Cahill Leonard as president.

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Edelman Reboots Its Russian Operations

Edelman PR LogoWe’re fascinated by the very concept of public relations in a formerly closed society like the one now run by Russia’s Vladimir Putin. But the practice certainly does exist, and this weekend Edelman PR announced plans to continue the scheduled reboot of its Russian operations after facing some challenges that led the firm to liquidate its Russian acquisition Imageland.

In 2012 Edelman “ran into some problems” due to pushback from Russia’s Solidarity trade union, which encouraged laid off Imageland employees to form their own union and take legal action against the firm. That spat appears to have resolved itself; in an interview with The Holmes Report, Edelman Russia general manager Kerry Irwin confirms that the office’s staff will include several former Imageland executives who stuck around through a wave of departures.

Edelman represents brands like HP, Wrigley and Mars in Russia. The firm apparently does not plan to work directly with Putin’s government like Ketchum sometimes does, but the Kremlin could certainly use the help: Edelman’s own 2013 “Trust Barometer” study found that Russian citizens unsurprisingly report some of the world’s lowest rates of trust in their own government and media outlets. We’d suggest more Boyz II Men concerts as a good way to start winning the public back, because if there’s one thing pretty much everyone around the world can agree on, it’s the healing power of 90′s R&B.

How Brands Use Games to Develop Better Products and Marketing Campaigns

Gamification: it’s a relatively new buzzword, but you’ve probably been hearing a lot about it lately. Why? Because it’s now clear that digital games go well beyond your XBox and Farmville accounts. All kinds of brands can use games to promote their products: here, for example, Edelman PR‘s Robert Phillips discusses the firm’s success creating a digital bar distraction for popular rum brand Captain Morgan.

And companies don’t just use gamification to entertain customers and familiarize them with a brand–it can help them develop better products and figure out exactly what the public wants from them in the first place. We recently had the chance to chat with Julie Wittes Schlack, SVP of Innovation and Design at Communispace, to figure out how they help brands like Kraft, State Farm, Citigroup and Comcast develop better products and marketing campaigns with simple betting games known as “prediction markets.”

How does the public see “gamification”? Do they distinguish it from traditional video games? 

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Roll Call: Edelman, Hill + Knowlton Strategies, Rubenstein Public Relations and More

Edelman PR announced the promotion of Steve Rubel to the position of chief content strategist. Rubel, who is a prominent blogger and guest columnist for Ad Age and other publications, previously served as executive vice president for global strategy and insights. His primary responsibility in this new role will be maximizing the value of clients’ content in all forms of media: earned, paid, owned and shared. He will report to Jackie Cooper, whose recent promotion to global chair of creative strategy marked a shift toward a more actively engaged PR model. Rubel’s inaugural blog post explores his thoughts on the art of content creation as a perpetual work in progress. (The New York Times)

Hill+Knowlton Strategies announced that Ron Eagle has been appointed senior vice president for entertainment and technology, effective Monday, Feb. 25, 2013. In this role, Eagle will be responsible for providing strategic counsel and oversight to H+K Strategies entertainment and technology clients, as well as building and strengthening client relationships throughout the Los Angeles market. He will report to Bill Coletti, general manager for Hill+Knowlton Strategies Los Angeles. Eagle has more than 17 years of experience and previously served as director of product publicity and PlayStation Network for Sony Computer Entertainment America (Release)

Rubenstein Public Relations added two new senior members to its team. This week Richard Rubenstein announced the addition of Aurora Kessler, who returns to the agency in the new role of managing director, and Ann Hinshaw, who will serve as vice president overseeing the firm’s entertainment division.

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The New Yahoo Prohibits Telecommuting, Irks Communications Team

Yahoo CEO Marissa MayerLast week Yahoo CEO Marissa Mayer unveiled the property’s new look and features. But one aspect of her rebranding that escaped our attention was an absolute refusal to allow employees to work remotely. As an internal memo put it, “We need to be one Yahoo!, and that starts with physically being together.” In other words, come to the office every day or you’re fired.

Some of Mayer’s team members didn’t appreciate this change; a group of “very irked Yahoo employees” leaked the note to The Wall Street Journal on Friday, turning the whole thing into something of a PR headache. As Edelman PR notes in this tweet, lots of people are talking about “working from home” right now–to Yahoo’s detriment.

The reasoning behind the decision makes sense: The company found that many of its telecommuters, in departments from marketing to engineering, weren’t actually getting much work done. Yahoo didn’t even seem to realize that some of them were still getting paid.

We get it–that’s bad news. But we wonder whether “no working from home, ever” is really the best solution.

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Edelman’s New ‘Creative’ Position Marks Shift Toward a More Assertive PR

Edelman PR Today Edelman PR announced the appointment of Jackie Cooper to the newly created role of global chair, creative strategy. Cooper previously served as global chair of brand strategy; she is now also a member of the firm’s executive committee.

What does this new title mean? It’s part of a larger strategic shift for the Edelman organization, which aims to “be the lead creative resource” for clients by expanding upon the role PR teams play within the creative process while simultaneously differentiating PR from other marketing disciplines. By leveraging the power of its internal Strategic and Creative Guild and its newly assertive creative strategy team, Edelman will “further empower” its more than 4,500 employees to address the challenges clients face in earning the loyalty of their customers.

The heart of this shift stems from the fact that, in the words of president and CEO Richard Edelman, “PR needs to have a better self-image” and avoid “[assuming] that the job is to advance advertising’s creative work”. In order to facilitate that change, the firm plans to begin “[hiring] more people out of advertising” and cooperating more closely with creative departments on new digital/multimedia content campaigns.

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