In an honestly surprising turn of events, we’re glad to report that the vast majority of brands avoided any serious embarrassments related to yesterday’s 50th anniversary of the March on Washington.
For the most part, they did it by staying vague. But we can learn from the exception in this case—and our friends in the blog world have collectively named this Golf Channel message the day’s worst:
— Jay Yarow (@jyarow) August 28, 2013
This tweet is wrongheaded for several reasons, the most blatant being that golf has long been “a famously segregated sport“, especially during Martin Luther King Jr.‘s era. (Yes, Obama plays a lot, but these are different times.) Still, that’s not the biggest problem.