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Posts Tagged ‘Evan Williams’

Roll Call: Publicis Consultants, Twitter Founders, NYWICI, and More

Left to right: NYWICI immediate past president Linda Kaplan Thaler; The NYT's Gail Collins; and new board president Catherine Mathis at a meeting last month

Publicis Consultants, part of MSLGroup, has named Michael Echter director of client engagement and growth. Echter was previously the new business lead for MSL New York, and will continue to be based in NYC. He joined the firm in 2000.

Twitter founders Biz Stone and Evan Williams, as well as Jason Goldman, a Twitter executive, are stepping away from the day-to-day at the microblogging company in order to relaunch The Obvious Corporation, which will focus on issues like those facing nonprofits. Obvious was started to purchase failed start ups and spawned Twitter.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Roll Call: Microsoft’s Marketing Head Stepping Down

Microsoft’s global head of marketing Mich Mathews has announced her retirement after more than 20 years with the company Ad Age reports. She oversees consumer brands including Windows and Xbox, and its $1 billion marketing budget. She began working with Microsoft in 1989 and, by 1993, became head of the company’s corporate PR function. She became an officer with the company in 1999. She is helping with the search for a replacement.

John Blyth has been selected as president of Fleishman-Hillard Canada, a region containing 10 offices and High Road Communications, a tech and digital lifestyle firm that’s part of the F-H portfolio. Blyth joined the firm in 2010 and has spent much of his 30-year career at McDonald’s where he served as VP of corporate comms.

Annalise Coady has also been named president of High Road Communications following the resignations of Mia Pearson and Justin Creally, who are starting a new company. Coady joined the firm in 2004 and has worked in offices around the world, serving as MD of the firm’s Middle East office in 201o. She’s also co-chair of the firm’s tech practice.

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SXSW: To Launch or Not to Launch?


Edwyn Collins, one of this year’s SXSW acts.

If you’re involved in any way with music, film or digital media, you’re likely already beginning to get invites for events and read pre-event coverage of South By Southwest, the growing annual conference which kicks off on March 11th in Austin, TX.

One of the most popular questions asked in relation to the interactive portion of the conference is, “Which company will take off this year at SXSW?” The music equivalent is of course, “Which band will take off this year at SXSW?”

Many past conference goers talk about how 2007 was the year of Twitter, 2009 of Foursquare, etc. Both of these services had launched way in advance of SXSW, but the gathering served as an incubator to help them grow to a wider audience and take hold. As Twitter co-founder Evan Williams said, “We didn’t actually launch Twitter at SXSW — SXSW just chose to blow it up.”

This bears revisiting the question that has been asked in many a startup team meeting over the years: Should we launch at SXSW?

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SXSWi in Quotes

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[Gym Class Heroes and Fall Out Boy's Pete Wentz at the Ustream Party. Courtesy Nick McGlynn for mediabistro.com/RandomNightOut.com]

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We’re still digging through our notes from SXSW Interactive and wanted to present some of our favorite quotes from the event:

“Institutions fight to keep problems that serve their solution.” –Clay Shirky, Consultant/Author/Teacher

“Social media scares the sh*t out of everybody, because they’re not sure what to do with it.” –Brian Solis, Author/PR Agency Owner

“We’re like eight years into this experiment.” –Foursquare co-founder Dennis Crowley on the location-based craze.

“PR is not going to fix your customer service department.” –Frank Elasion, Senior Director, Comcast National Customer Service

“Last year was about listening, this year is about action.” –Erin Korogodsky, Senior Account Manager, Scout Labs

“Criticism of the mainstream media is misconstrued.” –Markos Moulitsas, Founder, Daily Kos

“I can’t see a future where CNN is solely the middle man.” –Lila King, Senior Producer for Interactive Storytelling and User Participation at CNN.com

“[Gawker Publisher] Nick Denton won’t keep a guy in Mexico when it’s physically dangerous to be there.” –David Carr, The New York Times

“I’ve had enough of agency life.” –Michael O’Connor Clarke, VP Marketing Communications, Freshbooks

“We have such a value on immediacy.” –Randi Zuckerberg, Marketing Director, Facebook

“I would hope the link economy would reward investigative journalism.” –Pete Cashmore, Founder, Mashable

“The Huffington Post and Google News are siphoning off ad revenue from every newspaper in the world.” –Bob Garfield, NPR Correspondent/Author

“[Online publishers] make money the more often we click. They have an economic incentive to keep us distracted.” –Nicholas Carr, Author

“I’ll be the first to admit to being a bit green as an interviewer, and entirely new to SXSW.” –Umair Haque in his first blog post since his widely criticized interview of Twitter CEO Evan Williams.

“What’s popular isn’t always what’s good.” –Pete Cashmore, Founder, Mashable

“This is the Davos of digital.” –B. Bonin Bough, Director of Digital and Social Media at PepsiCo

“If you think the internet is going to replace cable, you’re crazy.” –Mark Cuban, HDNet

“Hey, is that Ashton Kutcher?” –Everyone at every party