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Posts Tagged ‘Every Day with Rachael Ray’

Pitch Your Food Clients to Every Day With Rachael Ray

Ever since Rachael Ray first hit the culinary scene as Food Network’s pint-sized, quick-cooking aficionado, women have been tuning in by the millions and clamoring to whip up their own 30-minute meals. Now Ray is a certified brand, with a slew of extensions, including cookbooks, a daytime talk show, a line of premium dog food and, of course, her lifestyle magazine, Every Day With Rachael Ray.

The mag accepts publicist pitches, a good thing for PR pros looking to reach its 1.7 million-plus circulation. Just make sure you familiarize yourself with the pub first — everything from products to celebrities featured in the mag must fit a certain mold.

For pitching etiquette and editors’ contact info, read How To Pitch: Every Day With Rachael Ray.
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Revolving Door: CNN, ‘Harper’s Bazaar,’ YouTube, and More

CNN is revamping its morning programming, bringing Ashleigh Banfield and Soledad O’Brien into the line up. The morning will be broken into two shows, from 5a.m. to 7a.m. and 7a.m. to 9a.m. Daytime staffing is also undergoing a reorganization.  [via TVNewser]

Harper’s Bazaar has launched a Brazilian edition with Maria Prata serving as EIC. It debuts with the November issue featuring Brazilian model Giselle Bündchen on the cover. Harper’s Bazaar is now published in 16 languages.

Competition is heating up for Middle East coverage, The New York Times says.

YouTube is launching 96 channels worth of original content that will feature celebs, sports, news, and more. Content partners will include Hearst, Ashton Kutcher, and The Wall Street Journal. You’ll start seeing the new video channels in November. Or will you? TechCrunch wonders aloud how the site plans to get viewers to tune in.

Every Day with Rachael Ray is now officially part of Meredith. The first issue under the Meredith name will be February 2012. Linda Fears, editorial director of Meredith Food Content and EIC of Family Circle will oversee EDWRR‘s content. And Christine Guilfoyle has rejoined the publication as publisher. [via Fishbowl NY]

More media moves after the jump.

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Revolving Door: Occupy Wall Street in the News, ‘WSJ Europe’ in Hot Water, and More

Photo: Reuters

Pew Research Center data shows that coverage of Occupy Wall Street has reached early Tea Party levels. The research indicates that, after a slow start, the turning point was a question posed to President Obama during a presser last week. During the first week of October, OWS consumed seven percent of news coverage.

The Wall Street Journal Europe may be in hot water over allegations it sold copies of the paper in bulk to a consulting company it has close business ties to in order to maintain circulation numbers. In other News Corp. news, more investors are calling for Rupert Murdoch to get dumped from the company board. Investors are also questioning the board members’ ability to effectively and lawfully run the company because of its deference to Murdoch.

Rachael Ray is moving her magazine Every Day with Rachael Ray from Reader’s Digest Association to Meredith. Reader’s Digest Association has experienced the turmoil of multiple CEOs over the past five months. And EDWRR has taken hits in circ and advertising numbers recent months. [via NY Post]

The New York Times has announced plans to cut 20 newsroom staffers. The paper hopes that 20 candidates will volunteer for buyouts. The company is also seeking to save some money in its business units. The NYT will announce third quarter earnings next Thursday.

Click through for more of this week’s media changes.

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Revolving Door: A New Food Magazine, Changes at ‘Bridal Guide,’ and More

For those looking for another food outlet to pitch, news this morning is that famed pork chef David Chang, he of the delicious Momofuku restaurants, is launching a new quarterly magazine called Lucky Peach on June 22. Big names like Ruth Reichl and Anthony Bourdain will be involved with the debut issue. And the magazine will have an iPad app come July. McSweeney’s will be publishing the magazine, so it should be an interesting read. [via FishbowlNY]

After the jump, more of this week’s media highlights from mediabistro’s Revolving Door Newsletter.

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Even With a Makeover, It’s Still ‘Every Day With Rachael Ray’

Every Day With Rachael Ray has undergone a redesign, but the magazine wants to be as approachable as ever. “Our projects truly are easy; people truly can do them and they don’t have to be perfect,” Gina Hamadey, senior editor of the magazine tells mediabistro in the latest “How to Pitch for PR” feature.

That idea — keeping it simple and easy — applies to pitches also. A quick email with what’s new and trendy are all it takes. And Hamadey suggests that besides the magazine, watching Rachael Ray‘s TV program should help you understand the types of stories they’re into.

Which sections are open for pitches? Round ups like “Your Travel Short List” and a ton others. For more info about how to pitch Every Day With Rachael Ray, click here. [sub reqd]