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Posts Tagged ‘Facebook’

Instagram Scrubs Spam, Prepares for Bigger and Better Things

Justin Bieber IG caption: "Aren't we all just searching for peace"

Justin Bieber IG caption: “Aren’t we all just searching for peace”

Facebook stock reached a high point the other day — $81.45 a share, the most expensive since its botched 2012 IPO. The social media site made marketing gains in mobile and, just as importantly, in Instagram, the photo and video sharing site that has 300 million monthly active users, surpassing Twitter. (Twitter had 284 million in October, according to Bloomberg.)

Now the site is preparing for the future, introducing new filters and offering verified badges.

“As Instagram gets bigger, we’re focused on helping you discover photos and videos from people who you care about, whether it’s a friend or your favorite musician,” Kevin Systrom, the CEO of Instagram said in a recent press statement.

“…Today, we’re excited to announce verified badges for celebrities, athletes and brands, making it easier for you to connect with the authentic accounts you’re looking for,” he continued. “…Finally, as more people join, keeping Instagram authentic is critical—it’s a place where real people share real moments. We’re committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague much of the web, and that’s why we’re finishing up some important work that began earlier this year.”

In doing away with “spammy” accounts, there was what the internet dubbed an #InstagramPurge, in which some celebs lost millions of fake followers. No sad selfies folks. This is a good thing.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Facebook Hired a Team to Remind the World That It Is Run by Humans

Poke-App

Poke it to see if it has a pulse

W0rds can be slippery things.

For years, observers have theorized that leading “social network” Facebook actually makes us more antisocial. There are studies about it, Infographics discuss it. Even a short film was made about it.

And now, there’s this: Facebook would like to inform users they care, so they hired a team just to confirm it.

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Facebook and YouTube Remind Us What Happened in 2014

In the interest of years ending, new years beginning, and shared experiences, the two businesses that know us best (thanks, Big Data) have shared nostalgia for 2014 this week.

First, Facebook’s take: these are the things we kindly ALLOWED you to share.

This mystical “Facebook” is a bit more positive than the one we check every day, so maybe the video is part of a rebranding campaign.

Next, Google and YouTube offer their version of the year that was (which you’ve probably already seen because of course we’re a day behind on it).

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Mark Zuckerberg Hates Ello, Apple, And Other Things We Already Knew

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Photo Credit: Where else? Facebook because Zuck said so.

Two people you will probably never see at a holiday dinner exchanging gifts and pleasantries would be Facebook grand poobah Mark Zuckerberg and Apple CEO Tim Cook.

One heads up the world’s most innovative company and other leads the world’s stalkers all under one cybernetic roof. We bring that up because Time magazine released a lengthy article about ‘Facebook’s World Plan‘ that discusses Zuckerberg’s global domination to get “every single human being online.”

Yeah, that, and he would like to monetize each one of them, according to Cook…and that’s where the food fight begins.  Read more

St. Louis County Police Spokesperson Apologizes For Insensitive Social Media Post

With law enforcement across the country being scrutinized for their enforcement tactics, now is not the time to address the public with jokes, puns, plays on words, or anything other than facts. Moreover, if you’re speaking on behalf of your group on a sensitive topic, run your correspondence up the flagpole to make sure it doesn’t cause offense. Someone at the St. Louis County police department in Fenton didn’t get this message before posting a note this morning on social media referring to the shooting death of 12-year-old Tamir Rice at the hands of a police officer.

In a post that has since been removed, someone from this department sought to educate readers about Airsoft pistols and pellet guns, warning that “children should have rules for ‘toy’ guns that mirror the rules of real guns.” But before this person could get to the safety advisory, they opened with the question, “Kids will be Kids?” and then used Rice’s tragic story to illustrate the danger, admitting that they “[did] not know all the details of the story.”

The note goes on to warn parents to make sure that kids know how to behave if the cops are called because a toy gun can be mistaken for a real weapon. “They need to comply with officers [sic] instructions. They may be ordered to lie on the ground…” 

After the post went up, the St. Louis County spokesperson contacted Buzzfeed News with an apology and further statement from the Department Chief Jon Belmar.

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Former Google+ Designer: ‘We F*cked Up!’

CHRIS-MESSINA

Meet Chris Messina. 

He’s a guy whose palatial estate may be large enough to contain his ego: he was a lead designer at this start-up called Google. In fact, he was one of the user experience masterminds behind Google+.

(Not for nothing, but dude is credited by many with creating the hashtag.)

No matter how much Google tries to force us to use its own network, the project has been a failure by any real measure. Now Messina is blogging about its demise in very unflattering (and profane) terms.

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Why Facebook’s News Feed Changes Are Good News for PR

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In case you missed it, the folks at Facebook dropped the ultimate Friday Dump on digital agencies everywhere last week by announcing that they’d be tinkering with their super-secret algorithm yet again, giving unpaid promotional posts even less of a presence in users’ respective news feeds.

If we currently had the words “social” and “media” in our title, we might be a little worried — especially if they preceded the word “manager.” But we think this change is ultimately good news for PR. Here’s some language from the release:

As we’ve said before, News Feed is already a competitive place – as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.”

Translation for digital agencies: “We have you BY THE BALLS. Now pay up.”

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What Would Bill Do? Media Coach Bill McGowan Takes on the Week’s News

NYPOST

It’s time for another edition of our weekly series in which Bill McGowan, Clarity Media Group founder and advisor to executives at Facebook and Airbnb, offers his take on the week’s biggest stories.

This week, Bill addresses cultural upheavals in politics, technology and sports.

POTUS Over a Barrel or In One?

If you agree that there’s nothing quite so offensive as a gloating, chest-pounding  winner, then the Shameful Act of the Week Award must go to the New York Post for their depiction (please don’t use the word “artwork”) of President Obama wearing only a lopsided crown and a barrel with the screeching headline: “STRIPPED” underneath it.

As my old colleague (and lifelong Rupert Murdoch soldier) Steve Dunleavy used to say, it was “lower than a snake’s belly.”

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Facebook Sues DEA Over Fake Profile Pages

fb-dea

Facebook has tried, almost to a fault, to protect the identities of its users — as long as they’re real. See, for example, the site’s recent conflict that ended with the network allowing some users who dress as members of the opposite gender to use their stage names online.

The drama was based around fake profiles, which are highly frowned upon in Zuckerberg’s environment.

Recently, Facebook poked the Drug Enforcement Agency because it wants “assurances” that the feds are no longer using fake profile pages to conduct investigations. Read more

What Would Bill Do? Media Coach Bill McGowan Takes on the Week’s News

Rick Scott

Pic via  Joe Raedle/Getty Images North America

It’s time for the latest edition of our ongoing collaboration with Bill McGowan, Clarity Media Group founder and advisor to executives at Facebook, Airbnb, CNBC and more.

1. First, Bill takes on Governor Rick Scott and his problem with fans:

Scott Blows It with Fan-Gate: If Florida Governor Rick Scott wanted to make his Democratic opponent Charlie Christ hot under the collar during this week’s televised debate, he picked the wrong way to do it.

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