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Posts Tagged ‘Facebook’

Tech Giants Can Handle Their Own Mergers and Acquisitions Now

google building

A New York Times piece published over the weekend reviewed the strategies employed by massive tech companies like Apple and Google when they want to acquire smaller companies — and there’s reason for both PR and the financial industries to be concerned.

It seems that the primary issue some executives consider when determining whether to buy certain other businesses is not their potential to make money in the short-term (or even the mid-term): it’s whether consumers will really use the products they create in everyday life.

Hence what they call “the toothbrush test”: how often will the average person use this company’s product? Will they use it a few times and get tired of it, or will it be a consistent presence in their lives?

The implication: an increasing number of tech execs think they can make these decisions on their own.

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Bad News for McDonald’s: Instagram Users More Engaged, Opinionated

MacDo

You mean they’re not really my “friends?”

A very interesting study published two days ago by social analytics firm Shareablee found that Instagram users interact with brand posts at more than twice the rate of those on the standard vanilla Facebook network:

  • The average Instagram brand post received 6,932 likes, comments and shares
  • The average comparable Facebook post received 2,396 such actions

This could be great news for brands — especially those looking to use the network’s nascent paid ad service.

Or maybe not. Take, for example, McDonald’s.

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OKCupid Co-Founder on Emotional Experiments: In 20 Years, No One Will Care

OKCUPIDWe’ve all heard about Facebook‘s ill-conceived “emotional experiment” and OKCupid‘s even better follow-up. While Facebook’s research only concerned slight tweaks in the algorithm that determines which stories show up in users’ news feeds, OKCupid experimented on total strangers who would later meet each other and go on what we call “dates.”

We’re interested in the story primarily because Facebook’s response was simply a blog post that didn’t serve as a very effective piece of self-defense. OKCupid co-founder Christian Rudder, on the other hand, has gone all out to defend his company’s practices as the kind of thing we deal with every day as connected individuals — whether we know it or not.

Last week, to follow up on his “yes, we experimented on people, now get over it” blog post, he gave an interview to TLDR, a podcast associated with the excellent NPR show On the Media (which we encountered via the also-excellent Press Think blog).

The fourteen-minute segment is well worth a listen–especially for anyone with clients in social media.

Some key quotes and takeaways after the jump in case you can’t listen or don’t have time.

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L.A. Sheriff’s Office: Stop Calling Us About Facebook!

Since it’s a Friday, we’d like to share this amusing tweet from the L.A. Sheriff’s office:

Things we learned from this single message:

  • Facebook went down for some people this morning/afternoon
  • Some users’ reliance on Facebook is so great that they will call the cops to try and figure out what happened
  • The volume of calls was such that the department’s spokesperson had to let everyone know that the Sheriff’s Department and the Facebook customer service team are not, in fact, the same organization (side note: we’re pretty sure Facebook does not actually have such a team)

Somewhere, Mark Zuckerberg is (probably) smiling…or is he?!

[H/T Salon on that clip]

Phony Fans Aside, Shakira Reaches 100M Facebook Likes

shakira fbA new milestone has been reached on Facebook: Shakira has 100 million likes, the first person to hit that mark. Actually, at the time of this writing, she’d already exceeded that by 718,000-plus likes. The photo at right, posted on the 12th of this month, actually has more than 3.6 million likes on its own, making it one of the most liked pics on the social network.

The Shakira page juggernaut is fueled by her status not just as a celebrity in this country, but around the world. In and of itself, having a ton of Facebook likes only means so much. Just because a lot of people clicked the button doesn’t mean they’re buying what you’re selling. But her page does show that with all of her fans comes a good amount of awareness and engagement.

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Tech Giants Now Hiring High Schoolers as Interns

High School

Exam at 9, interview with Mark Zuckerberg at 10…

Still looking for the week’s oddest tech trend story? Look no further than Bloomberg this morning.

Seems that Mr. Zuckerberg and crew, as well as competitors at companies like LinkedIn, Google, Amazon and Airbnb, are so intent on scooping up the hottest tech talent that they’re hiring internship candidates who can’t even get into an R-rated movie, much less buy a beer afterward.

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Step Aside Family Vacations on Facebook; Move In Breaking News?!

zuckerberg funnyFor years, Facebook has been the storehouse for the personal ego. No merit of anything other than where the beautiful people spend vacation, perfect marriages of Barbie and Ken, and stupid pet tricks.

That may also be why people are just getting tired of Facebook. Until now.

According to an interesting infographic from UGM news site, Newswhip, it seems that people are sharing this thing called “the news” on Facebook more than ever. I know, right?!

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Sheryl Sandberg Shrugs Off Facebook’s Latest Scandal

Mark Zuckerberg has yet to begin his apology tour for Facebook’s latest crossing of the invisible line with a research paper that did not get pre-approval from the ethics board at Cornell University.

Today, however, Sheryl Sandberg addressed the matter at a totally-not-related event. Robinson Meyer of The Atlantic sums up her reponse in popular emoji form:

That’s pretty much it. A quote after the jump…

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Facebook’s Own Records Contradict Its Latest Apology

FACE!

If by “people” you mean “Facebook researchers”

We won’t say that Facebook has gotten good at apologizing, but they’re certainly used to it. At this point, even your great aunt has heard about the disastrous effects of a research paper that revealed the details of the company’s “manipulative” emotional A/B testing study. It might be Facebook’s biggest PR challenge to date because, even though it was probably not illegal, many users feel violated somehow.

The damage control line so far has been “it’s all about research” with the ultimate goal of improving the user experience–and that everyone implicitly agreed to play the part of unknowing digital lab rat when he/she clicked “OK” on Facebook’s terms and conditions.

Last night, however, a Forbes story undermined this claim.

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How ‘Exposed’ Are You? Social Media-Powered Statement Dress Grows Transparent

How ‘Exposed’ Are You? Social Media-Powered Dress Becomes Transparent to Make a Statement - PRNewser

A common topic of conversation in the political, PR, and marketing spheres is the increasingly-delicate balance between “sharing” on social media and becoming completely exposed in a digital world completely devoid of privacy.

In an effort to make a statement about how unaware the public seems to be about what they are revealing to marketers, strangers and companies online, artists Xuedi Che and Pedro Oliveira of NYU’s Interactive Telecommunications Program have created a project called “x.pose,” a “wearable, data-driven sculpture.” In essence, it’s a dress that becomes more and more see-through as the wearer tweets and shares on Facebook via her smartphone.

The artists explain their project’s message on the x.pose website

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