In case you missed it, the folks at Facebook dropped the ultimate Friday Dump on digital agencies everywhere last week by announcing that they’d be tinkering with their super-secret algorithm yet again, giving unpaid promotional posts even less of a presence in users’ respective news feeds.
If we currently had the words “social” and “media” in our title, we might be a little worried — especially if they preceded the word “manager.” But we think this change is ultimately good news for PR. Here’s some language from the release:
“As we’ve said before, News Feed is already a competitive place – as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.”
Translation for digital agencies: “We have you BY THE BALLS. Now pay up.”