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Posts Tagged ‘Fleishman Hillard’

GM Needs a New Spokesperson, Stat

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Not going so well for her.

This young week has already brought us two new job openings that sound great on paper but might just make you think twice: social media manager at U.S. Airways and director of communications at General Motors.

You shouldn’t be surprised to learn that the first execs to get the axe in GM’s ongoing recall drama were the heads of PR and HR. In yet another non-surprise, the company refused to tie the departures directly to the recall. (This is the kind of decision that makes journalists roll their eyes back as far as humanly possible.)

CEO Mary Barra’s most visible statement this week? A blog post encouraging employees to report safety concerns “whether openly or anonymously.”

Cue that eye roll again…

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Spin the Agencies of Record

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MWW will represent Paul Katami and Jeff Zarrillo, best known as the couple behind the suit that brought down Prop 8, California’s statewide ban on same-sex marriage.

It’s no coincidence that this announcement follows the acquisition of L.A.’s Macias Media Group and the creation of MWW’s LGBT specialty division.

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Roll Call: Edelman, FleishmanHillard, Zocalo Group and More

Edelman has named Gail Becker president of strategic partnerships and global integration, effective immediately. In the newly created position, Becker, currently chair of Canada, Latin America and U.S. Western Region, will identify and advance strategic alliances and partnerships globally and oversee the execution and integration of those business relationships across the network. She will also have executive oversight of MATTER, the sports, entertainment and experiential marketing arm of DJE Holdings. Becker will report to Richard Edelman, president and CEO of Edelman, and continue to be based in Los Angeles. Alan VanderMolen, vice chairman DJE Holdings, will now oversee Canada and Latin America. He will report to Matthew Harrington, global chief operating officer in this role and continue to report to Edelman in his role as vice chairman. VanderMolen, in addition to his new role, will continue to oversee Edelman’s eight global practices—Consumer Marketing, Digital, Health, Corporate, Public Affairs, Technology, Business + Social Purpose and Crisis and Risk, Edelman’s intellectual property such as the Trust Barometer as well as Edelman’s sister agency Zeno. (Release)

FleishmanHillard International Communications announced the appointment of Kirsten Whipple as health and wellness practice leader in its Chicago office. Kirsten joined FleishmanHillard in February 2011 as a senior vice president and the group has tripled in size during her tenure. She currently leads a client portfolio that includes Abbott, AbbVie, Beech-Nut and Retale, with programs ranging from brand reputation and scientific communications to consumer PR programs and issues management. The clients are served by an integrated team that includes former journalists, registered dietitians, scientists and social media experts. (Release) Read more

PR Takes a Lead Role in #GivingTuesday

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Giving Tuesday, an event started last year to counter the “buy buy buy” message of Black Friday and Cyber Monday, was a resounding success that looks to be even bigger this year. The initial goal was to get 250 nonprofit organizations to participate in 2012, but the total quickly grew to ten times that number, and more than 5,000 have signed up for the 2013 event.

While the United Nations Trust and the 92nd Street YMCA claim credit for the idea’s origins, the PR industry has played a large role in making it work—especially this year.

As The Holmes Report noted last week, agencies including Weber Shandwick, Fleishman Hillard, Havas and more collaborated on both outreach and the development of related “digital toolkits” to ensure that this year’s event is expertly organized. The process benefits agencies, clients and the public at large, with some organizations reporting a 50% rise in donations.

The National Philanthropic Trust held several events in the Philadelphia area in order to help organizations make the most out of Giving Tuesday, and in this Harvard Business Review piece president and CEO Eileen Heisman encourages charities to develop their own creative innovations on the theme.

We planned to find some of our favorite Giving Tuesday efforts, but we were a little overwhelmed by the search results. Which campaigns stuck out to you, dear readers?

(Image via the Giving Tuesday Facebook page)

UNC Pays Pretty PR Penny to Overcome Academic Fraud Scandal

When it comes to the tremendously competitive world of higher education, reputation is virtually everything; if students are going to incur years of debt in exchange for a diploma, they want that piece of paper to carry as much clout as possible. So when The University of North Carolina-Chapel Hill found itself embroiled in academic scandal, it’s no surprise they called in some big PR guns — with big price tags to match.

For the past two years, UNC has been dealing with an academic-fraud issue involving the department of African and Afro-American studies. Inquiries have revealed 216 courses dating all the way back to 1997 with “proven or potential” problems including no-show professors, “paper” classes that did not require attendance, and 454 potentially unauthorized grade changes.

For help managing the resulting PR crisis — it seems the public generally expects professors to attend their own classes and assign the grades that students actually earn — the university reached out to three big-name industry professionals to the tune of $500,000. Read more

Roll Call: Fleishman-Hillard, Univision, The Wall Street Journal, EOS

International communications firm Fleishman-Hillard announced the hiring of Wendi Taylor Nations, who will serve as senior vice president, partner and leader of the health and wellness group in the firm’s Chicago office. Before joining Fleishman, Nations spent ten years at Porter Novelli, serving as healthcare practice director and managing director of that firm’s Chicago office. She also managed healthcare relations for Hill & Knowlton. Maxine Winer, general manager of Fleishman-Hillard’s Chicago office, describes Nations as “highly regarded in the health and wellness space”, and her responsibilities at Fleishman will involve increasing the firm’s influence among clients in that sector. (Release)

Univision Communications Inc. announced that Mónica Talán has been appointed executive vice president of corporate communications and PR, effective immediately. Talán, who was most recently the senior vice president of the same, will remain based in New York and report to Randy Falco, Univision’s president and CEO. She will continue to be responsible for overseeing all corporate and internal communications and programming public relations as well as the company’s media relations efforts. (Release)

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Kris Balderston Moves from State Department to Fleishman-Hillard

Fleishman Hillard In another sign of the very close proximity of PR to politics, international communications firm Fleishman-Hillard just announced the appointment of State Department official Kris Balderston to the role of senior partner and general manager of the company’s Washington, D.C. office.

Balderston most recently worked within the office of Secretary of State Hillary Clinton; during his time there, he “conceptualized and led” the Global Partnership Initiative, a program designed to “strengthen and deepen U.S. diplomacy and development around the world” and address international humanitarian challenges by pairing government organizations with private businesses and non-profit groups.

Balderston has held a number of roles in government over the past 30+ years; he worked as deputy secretary to the cabinet and deputy assistant to President Bill Clinton and served as legislative director and deputy chief of staff for then-Senator Hillary Rodham Clinton.

The firm’s release did not elaborate on the specifics of Balderston’s new role beyond president and senior partner Martha Boudreau’s assertion that his experience leaves him “uniquely able to help lead our global public affairs practice in a time of globalization, great change and innovation.”

Spin the Agencies of Record

Ogilvy PR has been chosen as AOR for the Standard Innovation Corporation, makers of the We-Vibe, a rechargeable couples vibrator and other “popular pleasure products.” Work will include media relations, events, and thought leadership. Oh really?

“Between the 50 Shades of Grey global phenomenon and films like Hysteria, people around the world are empowered to not only talk about, but take charge of their sexual health,” said Kate Cronin, global head of Ogilvy’s healthcare practice and MD of the firm’s New York office, in a statement.
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Roll Call: Another Porter Novelli departure; A Council of PR Firms replacement; and More

Porter Novelli‘s global president and CFO Anthony Viceroy is leaving the company, joining CEO Gary Stockman and CMO Michael Goldberg, who have also recently stepped down from their positions. Ad Age reports that Viceroy will be heading to a health care company. “Porter Novelli’s future is less clear,” the magazine says.

Speaking of Gary Stockman, Dave Senay, president and CEO of Fleishman-Hillard, will be replacing him as chair of the Council of Public Relations Firms starting December 1. According to the Council’s president Kathy Cripps, the organization’s leaders have to be working for a member firm. Senay is already on the Council’s board and is the chair of the Critical Issues Forum.

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Spin the Agencies of Record

MacKenzie Agency Public Relations has added two clients to its roster: Modena Fine Foods and ACME Wine Movers. The firm will work on trade and consumer media relations, tasting events, and other elements of a national PR campaign.

Taylor has been selected for PR work for Nike’s Jordan brand of shoes and apparel after a competitive search. PMK-BNC worked on the account for a decade. [via]

Li-Ning, a Chinese sports brand, has hired Fleishman-Hillard for corporate, brand, and digital outreach, as well as PR surrounding the 2012 London Olympics. The company is looking to go global, one of a handful of Chinese consumer brands with an international goal. [via]

Project SUCCESS, a Minneapolis-based youth organization, has chosen Haberman for outreach, messaging, marketing materials, and other PR duties. The organization has been around for 20 years.

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