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Posts Tagged ‘Fleishman Hillard’

Roll Call: FleishmanHillard, Fenton, Steinreich Communications Group, and More

FleishmanHillard has announced new leadership for its global strategic integration team. Stefan Gerard, based in New York, will serve as the firm’s global strategic integration lead. In addition to this role, he will lead the New York office’s brand marketing group. Gerard, a senior vice president and senior partner, has helped lead the agency’s strategic integration practice in the Americas since joining the firm in 2010. He brings to the position a unique mix of multidisciplinary experience across advertising, public relations, digital content, brand strategy, consumer research and experiential activation. In his expanded role as the global lead, he is responsible for developing and managing the structure and strategy for the firm’s large-scale client engagements that span geographies and disciplines, as well as overseeing the integration of creative and planning disciplines into the firm’s overall offering. (Release)

After nearly 33 years as CEO of his own firm, David Fenton has sold the agency and appointed a new chief executive. His own role will shift to one of chairman, effective immediately. Former Billboard editorial director Bill Werde has taken on the role of Fenton‘s new CEO. Werde most recently worked on new business opportunities at Guggenheim Digital, which oversees Billboard, Adweek, and The Hollywood Reporter. Fenton sold the agency to two new owners, Craig Leach, CEO of Graham-Pelton, and James Marcus, director at Graham-Pelton Consulting and former head of Fenton Studios. With the buyout, Fenton has joined Collegium, a network of cause-related agencies, which Leach and Marcus launched about nine months ago. (PRWeek)

Steinreich Communications Group, Inc. has announced that Ariella Steinreich joined the firm as media relations director. Steinreich will be responsible for providing media strategy and counseling, as well overseeing the integration of traditional and social media campaigns. Steinreich most recently was a senior associate at Burson-Marsteller where she handled global media relations for several of the agency’s clients. Prior to this position, she was at Kwittken, where she also handled media relations.

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Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

UNC Reveals the Scary Price of Crisis Comms

unc_logo_c_32a691In news we missed yesterday, the University of North Carolina paid Edelman $782,000 for “several months” of service, but its reputation isn’t anywhere close to being repaired.

The school felt the need to hire the firm earlier this Summer, when a former student-turned-whistleblower sought to bring more attention to the long-simmering academic fraud scandal enveloping the school by revealing that his “tutors” did most of his work for him.

Not content, he blew the whistle again last week — and now the world knows that more than 3,000 student athletes got what amounts to a free pass for classes that, in many cases, didn’t even exist.

The New York Times report was brutal.

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Culture: How Smaller Agencies Keep Up With the Joneses

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Can your agency say this?  Few even try, so it seems.

It is no secret that the industry of public relations is run by the “biggies” (e.g., Burson-Marsteller, Edelman, Ketchum, Weber Shandwick, FleishmanHillard, GolinHarris). Because of their global reach and U.S. presence, many prospective clients see them as the benchmark of service, ability, and results. As a former “Burson person” and a “Big PR” alum, I can attest to the fact that they all earn it.

It was at a biggie where I cut my teeth, spread my wings, and cracked my shell into smithereens. That said, to compete with said biggies in their trek for global PR domination, the “boutiques” have looked into other areas to draw the attention of top prospects: availability, flexibility, tangibility. It was at the “not-so-biggies” where I learned everything else.

So, what’s the rub? The silver bullet these smaller, scalable agencies are using to compete is culture. 

Is that all it takes?

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Roll Call: FleishmanHillard, SGK and NUVOtv

Lisa Moehlenkamp has been appointed chief talent officer of FleishmanHillard. In her new position, Moehlenkamp will oversee the firm’s human resources, employee training and development, and workplace quality programs across its global network of 80-plus offices in 30 countries. Moehlenkamp had been leading the team responsible for talent management in the agency’s U.S. East and Mid-Atlantic regions, as well as in Latin America and EMEA. She also was managing the firm’s talent acquisition function. In her new capacity, she will report to FleishmanHillard president and CEO Dave Senay. She succeeds Agnes Gioconda, who after 20 years in the job, is stepping back to take on a part-time role as she begins to transition to retirement. (Release)

SGK, formerly marketed as Schawk, Inc. announced today that it has appointed Andrew Flynn as senior vice president, brand strategy. In this new role, Flynn will focus on identifying and developing strategic brand solutions for clients to help drive brand performance by leveraging the services offered by Brandimage and Anthem, part of SGK’s brand development group, and Schawk, the company’s brand deployment business. Flynn, previously a partner at Prophet, a strategic management consultancy, developed deep expertise in helping clients create and implement transformational growth strategies across multiple industries from CPG and retail to technology, financial services, energy and B2B services. As a co-leader of Prophet’s Brand Strategy practice, he was responsible for the development of the brand and marketing IP that spans the major issue sets faced by CMOs and CGOs.(Release) Read more

GM Needs a New Spokesperson, Stat

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Not going so well for her.

This young week has already brought us two new job openings that sound great on paper but might just make you think twice: social media manager at U.S. Airways and director of communications at General Motors.

You shouldn’t be surprised to learn that the first execs to get the axe in GM’s ongoing recall drama were the heads of PR and HR. In yet another non-surprise, the company refused to tie the departures directly to the recall. (This is the kind of decision that makes journalists roll their eyes back as far as humanly possible.)

CEO Mary Barra’s most visible statement this week? A blog post encouraging employees to report safety concerns “whether openly or anonymously.”

Cue that eye roll again…

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Spin the Agencies of Record

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MWW will represent Paul Katami and Jeff Zarrillo, best known as the couple behind the suit that brought down Prop 8, California’s statewide ban on same-sex marriage.

It’s no coincidence that this announcement follows the acquisition of L.A.’s Macias Media Group and the creation of MWW’s LGBT specialty division.

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Roll Call: Edelman, FleishmanHillard, Zocalo Group and More

Edelman has named Gail Becker president of strategic partnerships and global integration, effective immediately. In the newly created position, Becker, currently chair of Canada, Latin America and U.S. Western Region, will identify and advance strategic alliances and partnerships globally and oversee the execution and integration of those business relationships across the network. She will also have executive oversight of MATTER, the sports, entertainment and experiential marketing arm of DJE Holdings. Becker will report to Richard Edelman, president and CEO of Edelman, and continue to be based in Los Angeles. Alan VanderMolen, vice chairman DJE Holdings, will now oversee Canada and Latin America. He will report to Matthew Harrington, global chief operating officer in this role and continue to report to Edelman in his role as vice chairman. VanderMolen, in addition to his new role, will continue to oversee Edelman’s eight global practices—Consumer Marketing, Digital, Health, Corporate, Public Affairs, Technology, Business + Social Purpose and Crisis and Risk, Edelman’s intellectual property such as the Trust Barometer as well as Edelman’s sister agency Zeno. (Release)

FleishmanHillard International Communications announced the appointment of Kirsten Whipple as health and wellness practice leader in its Chicago office. Kirsten joined FleishmanHillard in February 2011 as a senior vice president and the group has tripled in size during her tenure. She currently leads a client portfolio that includes Abbott, AbbVie, Beech-Nut and Retale, with programs ranging from brand reputation and scientific communications to consumer PR programs and issues management. The clients are served by an integrated team that includes former journalists, registered dietitians, scientists and social media experts. (Release) Read more

PR Takes a Lead Role in #GivingTuesday

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Giving Tuesday, an event started last year to counter the “buy buy buy” message of Black Friday and Cyber Monday, was a resounding success that looks to be even bigger this year. The initial goal was to get 250 nonprofit organizations to participate in 2012, but the total quickly grew to ten times that number, and more than 5,000 have signed up for the 2013 event.

While the United Nations Trust and the 92nd Street YMCA claim credit for the idea’s origins, the PR industry has played a large role in making it work—especially this year.

As The Holmes Report noted last week, agencies including Weber Shandwick, Fleishman Hillard, Havas and more collaborated on both outreach and the development of related “digital toolkits” to ensure that this year’s event is expertly organized. The process benefits agencies, clients and the public at large, with some organizations reporting a 50% rise in donations.

The National Philanthropic Trust held several events in the Philadelphia area in order to help organizations make the most out of Giving Tuesday, and in this Harvard Business Review piece president and CEO Eileen Heisman encourages charities to develop their own creative innovations on the theme.

We planned to find some of our favorite Giving Tuesday efforts, but we were a little overwhelmed by the search results. Which campaigns stuck out to you, dear readers?

(Image via the Giving Tuesday Facebook page)

UNC Pays Pretty PR Penny to Overcome Academic Fraud Scandal

When it comes to the tremendously competitive world of higher education, reputation is virtually everything; if students are going to incur years of debt in exchange for a diploma, they want that piece of paper to carry as much clout as possible. So when The University of North Carolina-Chapel Hill found itself embroiled in academic scandal, it’s no surprise they called in some big PR guns — with big price tags to match.

For the past two years, UNC has been dealing with an academic-fraud issue involving the department of African and Afro-American studies. Inquiries have revealed 216 courses dating all the way back to 1997 with “proven or potential” problems including no-show professors, “paper” classes that did not require attendance, and 454 potentially unauthorized grade changes.

For help managing the resulting PR crisis — it seems the public generally expects professors to attend their own classes and assign the grades that students actually earn — the university reached out to three big-name industry professionals to the tune of $500,000. Read more

Roll Call: Fleishman-Hillard, Univision, The Wall Street Journal, EOS

International communications firm Fleishman-Hillard announced the hiring of Wendi Taylor Nations, who will serve as senior vice president, partner and leader of the health and wellness group in the firm’s Chicago office. Before joining Fleishman, Nations spent ten years at Porter Novelli, serving as healthcare practice director and managing director of that firm’s Chicago office. She also managed healthcare relations for Hill & Knowlton. Maxine Winer, general manager of Fleishman-Hillard’s Chicago office, describes Nations as “highly regarded in the health and wellness space”, and her responsibilities at Fleishman will involve increasing the firm’s influence among clients in that sector. (Release)

Univision Communications Inc. announced that Mónica Talán has been appointed executive vice president of corporate communications and PR, effective immediately. Talán, who was most recently the senior vice president of the same, will remain based in New York and report to Randy Falco, Univision’s president and CEO. She will continue to be responsible for overseeing all corporate and internal communications and programming public relations as well as the company’s media relations efforts. (Release)

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