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Posts Tagged ‘Food Network’

Paula Deen Cooks Up Some PR, Launches Her Own Network

boycott_food_network

These people are the ones Paula Deen is totally banking on for PR-ofit

ICYMI: Despite her soulful appeal and her habit of cooking with fat, grease, and butter, Paula Deen wasn’t the most sensitive celebrity when it came to non-white people. To wit, she made an enemy of (most of) America, lost her Food Network affiliation, lost dozens of endorsements, and kissed most of her credibility goodbye.

She did, however, keep a surprising number of her fans. So, following a failed ‘Today Show’ apology, Paula Deen drifted into the easy bake oven in the sky…or so it seemed.

Now she’s back, y’all — and she’s hoping to cash in with a new paid venture.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Food Network’s Nigella Lawson Sniffs More Than Her Cooking

Nigella ChokedI abhor celebrity news. Sure, they are the beautiful people. But who cares what they think anymore than what other folk think? That said, I do love the Food Network. It’s late-night porn for me. We’re talking fantasizing about being on ‘Chopped.’

That said, have you been watching what is going on with the Food Network’s Nigella Lawson. In short, she is in the middle of a divorce stickier than some hot cross buns she throws down in the oven. You see, the vivacious Brit is married to a real douchenozzle named Charles Saatchi. I don’t need to know the guy. I just need to see this picture.

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Deep-Fried Career: What’s Next For Paula Deen?

So that happened yesterday. In case you missed the storm that blew through the Internet yesterday, Paula Deen issued two apologies but still got the ax from Food Network. This shouldn’t be entirely surprising given the unbelievable stories and comments that made headlines this week. Deen admitted in a legal deposition to using the N-word. A discrimination lawsuit filed in 2011 against Deen and her brother Bubba by a former employee, Lisa T. Jackson, outlines other loathsome allegations (read: racism, sexism, harassment, and remarks made that are offensive to anyone with ears).

Deen made public two videos after she failed to show up for a scheduled appearance on the Today show. In the videos, she offered awkward apologies to Matt Lauer and to “those who I have hurt.” The question (with a fairly easy answer) is whether her career or reputation can be salvaged after all this.

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Travel Providers Embrace PR as Industry Outlook Brightens

Velas Resorts Wedding PhotoArt galleries in the air, celebrity chef TV shows filmed in exotic locales, “destination wedding” social media contests– all illustrate the close creative bond between travel and PR. Fortunately, travel industry prospects have improved as consumers and clients move forward and the economy continues its slow recovery: travel experts and industry reports say 2013 is shaping up to be a good year.

The travel business is more cyclical than most, but the mood at two travel marketing industry events held in New York this week was upbeat. These events included the ATME/Association of Travel Marketing Executives Think Tank and the HSMAI/Hospitality Sales and Marketing Association International Digital Marketing Strategy Conference–and while the panels and presentations focused on a cross-section of platforms, PR’s signature mixture of digital and traditional media also got its due.

“PR is often an overlooked channel, and it maximizes the trend of grazing on content and making compelling use of news events. It’s about inserting our brands in a targeted way where it’s relevant. It allows you to go places where our other media efforts don’t reach”. That assessment from Simon Bradley, VP Marketing North America at Virgin Atlantic Airways, may come as no surprise. After all, Virgin’s founder, Sir Richard Branson has long been a PR master.

Still, Virgin is far from the only travel brand using PR to creatively address different communications issues such as generating buzz, building brand awareness and incorporating consumer stories into content. Click through for examples of how the conferences’ marketing executives from international airlines, hotels and destinations use PR to their advantage.

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A Stove-Side Chat at a Food Network Fête

Culinary treats were on full display on Wednesday evening when PRSA NY held their holiday event at the Food Network in one of their kitchen studios. Although Iron Chef America’s “Battle Fruitcake” episode aired this past week, the show’s kitchen stadium set was temporarily down for the season.

The Food Network, launched nearly twenty years ago, was a pioneer in featuring food as entertainment on TV and highlighting celebrity chefs. Last year their Cooking Channel launched to appeal to more serious food lovers.  Overall their TV audience numbers over one hundred million U.S. households. Since it’s the more established brand, the Food Network is more active in social media. Over two million fans like their Facebook page and over eight hundred thousand follow them on Twitter.

We spoke briefly to Irika Slavin, VP of communications and public relations, about her experience working at the network for the past year.

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