We’re going to have a very stylish American Olympic team, what with their new uniforms designed by Ralph Lauren. That uniform is being modeled at left by the stunning swimmer Ryan Lochte. Normally, Lochte has his shirt off, like he does on this Vogue cover. But that’s not really pertinent to this story.
So Ralph Lauren is going to get some major exposure, right? That oversized polo pony logo will be all over all of our screens. The media coverage started with a segment on the TODAY show. Watch that after the jump.
“Ralph Lauren is claiming that its Olympic uniforms are a ‘very classic, very elegant’ return to tradition,” the Wall Street Journal‘s Speakeasy blog writes. “…Except those huge logos—a Big-Gulp-sized version of the demur small Polo pony—void all claims to classicism or elegance.”
Also, here’s something dumb.