Apple CEO Tim Cook made the media rounds this morning to hype a major announcement: For the first time in well over a decade, Apple will be manufacturing a certain number of its products within the United States.
As cynics, we see this move as a blatant attempt to counter all the bad PR that Apple received over the Foxconn outsourcing/slave labor/suicide scandal (though we would note that this awful story didn’t really prevent anyone, least of all ourselves, from buying Apple products).
The fact that late CEO Steve Jobs supposedly denied a request for more domestic production from none other than President Obama strengthens this theory. As much as we’ve accepted outsourcing as a part of the modern business landscape, everyone loves to hear about good new jobs for Americans. So this is great PR, right?
Maybe–but investors hated it, and we have a feeling certain Apple advisers did too.