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Posts Tagged ‘Galaxy’

These 10 Brands’ Public Images Improved Most in 2013

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Yes, we’ve already offered readers our takes on 2013′s winners and losers via listicles galore. This post, however, is less about our personal overgeneralizations and more about research conducted by our friends at YouGov.

The survey in question sought to determine which brands’ public images had improved most dramatically in 2013, and its results may surprise you; they certainly surprised us.

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‘The Next Big Thing’: Samsung’s Partnership with Jay-Z Demonstrates Shifting Marketing Rules

By now you’ve likely seen the musical, pseudo-philosophical, and now-viral three-minute video announcing Samsung‘s new partnership with Jay-Z, which first aired during the 2013 NBA Finals Game 5. The deal, which cost Samsung $5 million, allows the first million Galaxy and Note mobile device-users who download the corresponding app to access the rapper’s latest album, Magna Carta Holy Grail, for free, three days before the record drops on July 4.

At first glance, the $5 million price tag may seem like a major marketing risk, especially considering that promotions like this don’t usually generate a major sales increase due to the fact that most cell phone users are locked into two-year contracts. Factor in the unthinkable possibility that not every Samsung user is also necessarily an avid Jay-Z fan, and one might wonder whether the tech company could possibly see a decent return on its investment.

But if we instead assume that the goal of this collaboration is media attention and visibility for the brand, rather than a spike in sales, the idea suddenly appears like a match made in marketing heaven. Read more