It’s hard to prove that something hasn’t happened because of your efforts. But a lot of high-powered Wall Street types are quick to thank George Sard and his PR firm Sard Verbinnen for all the stories  that don’t get written about them.

Both Sard and Verbinnen (Paul is his first name) declined to comment, but Bloomberg Businessweek wrote a profile that names the following clients: SAC Capital Advisors, Dell and Air Products and Chemicals (both involved in multi-billion-dollar deals), and Goldman Sachs’ Fabrice Tourre. The quote in the headline comes from the story, which says “the man with the gray wavy hair” was virtually the only person in the courtroom during Tourre’s trial not to get any media attention.

For its efforts, the article notes that the firm is the number one M&A firm by deal count, according to Mergermarket, “lending its expertise to 45 transactions worth $71 billion in the first half of 2013.”

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