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Posts Tagged ‘Get in Front Communications’

No, the Press Release Is Not Dead

We’ve recently noticed a good deal of dialogue about the future of the press release. Some seem to feel that the press release–with its self-lauding and company-specific spin–is, for all intents and purposes, irrelevant in a media world that runs on in-the-minute social media. Others, however, feel that PR professionals may simply need to tweak the way they approach both the releases themselves and the journalists they pitch. We tend to find ourselves in the second camp.

Lisa Gerber of Big Leap makes some good points in her recent blog post on the subject. While she concedes that journalists are wary of PR-generated press releases because of potential bias, she still feels that writing them and putting them out there is worth it–assuming you have your finger on the pulse of the audience you want to reach and an understanding of what writers do and do not find newsworthy.

“…please, stop asking your PR agency to crank out another news release on the upgrade of your manufacturing equipment; something in which only your mother and your CEO will take interest…”

Amen! The more spammy/niche/look-what-we-can-do information you send, the less likely writers and editors are to pay attention when you send them something that’s actually relevant to their audience.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Interview with Susan Young, Author of ‘The Badass Book of Social Media’

We recently had the opportunity to speak with Susan Young: journalist, media veteran, regular contributor to PR Daily, founder of media training firm Get in Front Communications and author of the new e-book The Badass Book of Social Media and Business Communication.

We discussed the rapid changes in the communications business and the steps PR professionals must take to stand out in this brave new social world.

Why did you write this book and how do you feel it can benefit PR professionals?

I worked as a radio news director and reporter for 10 years. I know what’s newsworthy, what makes a compelling story and how to present it. I also worked for New Jersey Governor Christine Todd Whitman in the office of radio and television before starting my own PR/communications training company.

There have been so many questions flying around the industry and the market, especially from people who are relatively new to the field. I wrote the book to answer these questions.

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Media Relations Tips for the Holiday Week

It’s almost the 4th of July! Hip hip hooray! Except you have a client that wants media results and they don’t give a flying fig about the nation’s independence. Boo.

So what’s a PR to do? In today’s guest post, Susan Young offers up some suggestions. Young is the president of Get in Front Communications who has also written for Ragan’s HR Communication. Get five tips for securing a holiday media hit after the jump.

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