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Posts Tagged ‘Gibbs & Soell’

17 Firms That the New York Observer ‘Top 50′ List Missed

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Ye Olde New York Observer is known to be a publication that’s relatively friendly to PR pros who aren’t named Mark Penn. One prominent executive regularly publishes op-eds in its pages!

In case you missed it, the paper revealed its list of The Big Apple’s Top 50 PR Firms yesterday. The feature was extensive; beyond the basic list it included a “9 people to watch” slideshow and other little profiles shedding a bit of light on the people who make this industry run.

For the record, everyone who made the list deserves a spot on it. The people of #1 pick Sunshine Sachs always invite us to their holiday parties.

Still, this being a list, it did fail to mention a few worthy firms…sort of like those SEO trick “top entertainment PR” posts that show up in our Google alerts every week.

Back in September, we thought of a few people off the top of our heads who didn’t make the Business Insider “top tech firms” list. Now let’s do the same for the Observer group.

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Spin the Agencies of Record

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  • The Garrity Group Public Relations of Albuquerque will be PR AOR for New Mexico’s Health Insurance Exchange. The team, which includes Burson-Marsteller’s US Healthcare Practice and Poston & Associates, will handle media relations, social media, public affairs, annual reports and more…while hoping that the damned thing works as advertised.

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Q&A: Targeting the ‘Conscious Consumer’

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Last week, Edelman’s second annual brandshare survey told us that a large majority of consumers (83 percent) aren’t satisfied by their “relationships” with brands. They want more in the way of information, but they feel like brands are only out to promote themselves.

This is especially true in the food/health space, where concerns about safety and nutrition occupy the minds of many.

Gibbs & Soell and rbb Public Relations recently joined forces to create New York-based Gibbs-rbb, a joint venture designed to target this very sort of “conscious consumer.” The new firm then produced a study that we discussed with managing director Jeffrey R. Graubard.

By the firm’s own estimate, the “conscious consumer” market was worth $120B in 2013. It’s growing quickly — and its members are willing to spend more money to get the kind of products they prefer.

So how do we reach them? Findings, questions and answers after the jump.

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Roll Call: MWW, GMR, And More

MWW named Ayofemi “Femi” Kirby, former communications director for the Congressional Black Caucus, as its newest corporate comms account supervisor.

Kirby, who earned a masters degree in PR from American University, previously worked on Capitol Hill directing comms for Congressman Adam Smith, ranking member of the House Armed Services Committee. She also spent three years working with Millennial-focused nonprofits Generation Engage and Mobilize.org. At MWW, she will help manage clients in both the public and private sectors; President/CEO Michael Kempner writes, “Femi is a significant addition to our nationally recognized crisis-management and corporate reputation teams.”

GMR Marketing announced two new staffing changes in its Los Angeles and New Berlin, Wisconsin offices. The agency promoted Dave Houston from senior director to vice president of client management and senior account director Casey Gartland to vice president of music and entertainment. Houston has been with GMR for nearly sixteen years and Gartland also brings more than 15 years’ experience to the new role. Houston began his career in events and has worked with clients including Pfizer, Johnson & Johnson, and PepsiCo; he will remain at GMR’s WI headquarters. Gartland, who has helped create partnerships with Deadmau5, The Jonas Brothers, Guy Fieri and others, will continue to be based in GMR’s LA office.

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Roll Call: Ketchum, Peppercomm, Gibbs & Soell and DKC

Peppercomm promoted Maggie O’Neill to the role of managing director. O’Neill, a partner who has been with the firm for 13 years, joined as an account supervisor; she currently O’Neill leads the firm’s consumer business portfolio and established the firm’s experiential offerings including sponsorship activation, corporate meetings, product launches and consumer events.

Her account wins include MINI Cooper, TGI Fridays and Whirlpool, and she has won accolades including PR News People Awards; over the past year alone, she won a PRSA Silver Anvil, PR News Agency Elite and BizBash Event Style Award. She also played a key role in the firm’s acquisition of Janine Gordon Associates (JGA) and she oversaw the integration and development of lifestyle/nonprofit/consumer specialist team JGAPeppercomm.

Ed Moed, co-founder and CEO, writes, ”Maggie’s promotion reflects her uncanny ability to think outside-the-box and deliver creative programming for her clients that map back to their business goals. She’s been a critical part of Peppercomm’s continued growth and has served as a great sounding board for Steve Cody and me as co-founders.” (Release)

Ketchum appointed Lori Beecher, a TV producer with a career spanning Today, 60 Minutes and, most recently, the syndicated talk show Katie as executive vice president of media and content strategy, based in the firm’s New York headquarters. Beecher assumes the newly created role immediately.

Beecher will counsel some of the firm’s largest clients in North America on content-centric media strategy and executive visibility. She also will provide senior-level guidance for the development and management of highly visual content for brand and corporate storytelling. Beecher has been responsible for securing and producing some news interviews including Supreme Court Justices Sonia Sotomayor and Sandra Day O’Connor, baseball phenom Alex Rodriguez, former presidential candidate Hillary Rodham Clinton, President Bill Clinton, Sen. John and Elizabeth Edwards. (Release)

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Spin the Agencies of Record

“Computers are like Old Testament gods; lots of rules and no mercy.” – Joseph Campbell

W2O Group has announced a new client partnership with BMC Software, a well-established market leader providing software to manage technology systems and services for tens of thousands of businesses worldwide. While not always visible to users, BMC’s software helps IT leaders manage generations of technology and tap into all the important trends shaping the future – mobile, social, cloud and big data.

Telmar Group Inc., a leading global provider of research, data and analytics software for advertising media planning and buying, has selected Kellen Communications to provide marketing communications, PR and public affairs support.

“Creativity comes from a conflict of ideas.” – Donatella Versace

The Morris + King Company (MKC) announced that it has been retained by Leveraging Investment in Creativity (LINC), a ten-year initiative to improve conditions for American artists working in all disciplines.

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Gibbs & Soell’s New Business Consulting Practice Ties PR to the Bottom Line

Gibbs & Soell has launched a business consulting practice that will take the firm’s work directly to the client’s business results. The practice will focus on brand positioning, market research and analysis, concept testing, and messaging and strategy. But the work, according to the practice’s head Steve Halsey, will go beyond traditional communications.

“We’re launching this practice as a result of being asked by clients and prospects to do very nontraditional things,” said Halsey, a principal and MD at the firm. Inquiries to G&S range from HR and legal to issues with IT and the C-suite, he said. The practice, Halsey added, will answer the question, “How can we more closely align those business strategies with what needs to be done from a PR standpoint?”

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Roll Call: C&W, B-M, MSLGroup, and More

Charlotte Chunawala (left) has been named CEO of Cohn & Wolfe India. She’s responsible for leading new business efforts in Asia-Pacific, integrating the Asia-Pacific offices into work done around the world, and for operations in the firm’s Indian offices in Mumbai and Delhi. Cohn & Wolfe India is a new expansion as the firm continues its build-up in Asia. Chunawala was previously the CEO of Good Relations India and was GM of Edelman Brussels.

Burson-Marsteller has named Matt Burns the Southwest public affairs market leader and MD of the public affairs practice for the U.S. Burns was previously the director of comms for UnitedHealthcare Medicare & Retirement. Prior to that, he worked in politics, serving as the director of comms for the Republican National Convention in 2008 and as press secretary for the U.S. Department of Veteran Affairs between 2005 and 2007. [via]

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As Sustainability and CSR Gain Traction, Questions Linger

As CSR and sustainability have shifted from the margins to the mainstream in recent years, they’ve become even more complex and controversial topics. At Gibbs & Soell’s Sense and Sustainability Summit on Tuesday in New York, CSR advisors and media specialists tackled some of the key issues.

Even the terminology and scope of these areas was up for discussion. The panelists favored a more holistic definition not limited to environmental and philanthropic initiatives. Laura Gitman, managing director at BSR (Business for Social Responsibility), noted that traditional metrics are no longer enough and that ESG (environmental, social and governance) indicators should be used. Bryan Walsh, senior editor at TIME magazine, observed, “It’s strange to label sustainability as though it’s a separate part of business.” Diane Brady, senior editor at Bloomberg Businessweek, said she equates sustainability with long-term profitability. Below are other key takeaways.

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Roll Call: Levick, Siegel + Gale, Cannes, and more

Levick Strategic Communications has hired Jack Deschauer to serve as VP of the corporate practice. He previously worked with Pratt & Whitney, an aircraft engine manufacturer, in its efforts to end funding for the the Joint Strike Fighter program. He’s also worked on media relations in the Chandra Levy case, the Jayson Williams trial, and other notable situations.

Siegel + Gale co-founder Alan Siegel is leaving the firm after 43 years, according to Adweek. He plans to continue his work with nonprofits, medicine, education, and related areas. Among his next projects will be the new corporate identity for the Cornell University outpost on New York’s Roosevelt Island.

The Cannes Lions International Festival of Creativity has named Twitter co-founder and creator Jack Dorsey (above) its media person of the year. He’ll be presented with the honor on June 20 at the Palais des Festivals in Cannes. In addition, Grupo ABC, the large Latin American comms group, is bringing former President Bill Clinton to the event. He’ll be giving a keynote address June 21 about “How Advertising Can Build a Better World.”

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