TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Gibbs & Soell’

Spin the Agencies of Record

“Computers are like Old Testament gods; lots of rules and no mercy.” – Joseph Campbell

W2O Group has announced a new client partnership with BMC Software, a well-established market leader providing software to manage technology systems and services for tens of thousands of businesses worldwide. While not always visible to users, BMC’s software helps IT leaders manage generations of technology and tap into all the important trends shaping the future – mobile, social, cloud and big data.

Telmar Group Inc., a leading global provider of research, data and analytics software for advertising media planning and buying, has selected Kellen Communications to provide marketing communications, PR and public affairs support.

“Creativity comes from a conflict of ideas.” – Donatella Versace

The Morris + King Company (MKC) announced that it has been retained by Leveraging Investment in Creativity (LINC), a ten-year initiative to improve conditions for American artists working in all disciplines.

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

Gibbs & Soell’s New Business Consulting Practice Ties PR to the Bottom Line

Gibbs & Soell has launched a business consulting practice that will take the firm’s work directly to the client’s business results. The practice will focus on brand positioning, market research and analysis, concept testing, and messaging and strategy. But the work, according to the practice’s head Steve Halsey, will go beyond traditional communications.

“We’re launching this practice as a result of being asked by clients and prospects to do very nontraditional things,” said Halsey, a principal and MD at the firm. Inquiries to G&S range from HR and legal to issues with IT and the C-suite, he said. The practice, Halsey added, will answer the question, “How can we more closely align those business strategies with what needs to be done from a PR standpoint?”

Read more

Roll Call: C&W, B-M, MSLGroup, and More

Charlotte Chunawala (left) has been named CEO of Cohn & Wolfe India. She’s responsible for leading new business efforts in Asia-Pacific, integrating the Asia-Pacific offices into work done around the world, and for operations in the firm’s Indian offices in Mumbai and Delhi. Cohn & Wolfe India is a new expansion as the firm continues its build-up in Asia. Chunawala was previously the CEO of Good Relations India and was GM of Edelman Brussels.

Burson-Marsteller has named Matt Burns the Southwest public affairs market leader and MD of the public affairs practice for the U.S. Burns was previously the director of comms for UnitedHealthcare Medicare & Retirement. Prior to that, he worked in politics, serving as the director of comms for the Republican National Convention in 2008 and as press secretary for the U.S. Department of Veteran Affairs between 2005 and 2007. [via]

Read more

As Sustainability and CSR Gain Traction, Questions Linger

As CSR and sustainability have shifted from the margins to the mainstream in recent years, they’ve become even more complex and controversial topics. At Gibbs & Soell’s Sense and Sustainability Summit on Tuesday in New York, CSR advisors and media specialists tackled some of the key issues.

Even the terminology and scope of these areas was up for discussion. The panelists favored a more holistic definition not limited to environmental and philanthropic initiatives. Laura Gitman, managing director at BSR (Business for Social Responsibility), noted that traditional metrics are no longer enough and that ESG (environmental, social and governance) indicators should be used. Bryan Walsh, senior editor at TIME magazine, observed, “It’s strange to label sustainability as though it’s a separate part of business.” Diane Brady, senior editor at Bloomberg Businessweek, said she equates sustainability with long-term profitability. Below are other key takeaways.

Read more

Roll Call: Levick, Siegel + Gale, Cannes, and more

Levick Strategic Communications has hired Jack Deschauer to serve as VP of the corporate practice. He previously worked with Pratt & Whitney, an aircraft engine manufacturer, in its efforts to end funding for the the Joint Strike Fighter program. He’s also worked on media relations in the Chandra Levy case, the Jayson Williams trial, and other notable situations.

Siegel + Gale co-founder Alan Siegel is leaving the firm after 43 years, according to Adweek. He plans to continue his work with nonprofits, medicine, education, and related areas. Among his next projects will be the new corporate identity for the Cornell University outpost on New York’s Roosevelt Island.

The Cannes Lions International Festival of Creativity has named Twitter co-founder and creator Jack Dorsey (above) its media person of the year. He’ll be presented with the honor on June 20 at the Palais des Festivals in Cannes. In addition, Grupo ABC, the large Latin American comms group, is bringing former President Bill Clinton to the event. He’ll be giving a keynote address June 21 about “How Advertising Can Build a Better World.”

Read more

Not All Green News is Good News, Americans Say

You see those ads about big companies cleaning up oil spills and ads about huge firms taking steps to “go green.” But do you believe them?

Not really. Results from the third annual “Gibbs & Soell Sense & Sustainability Study” show despite news coverage on corporations going green, most consumers are still highly skeptical of corporate commitment to the environment. But they are still intrigued.

Read more

Spin the Agencies of Record

Gibbs & Soell has added three new home and building clients to its roster: Hafele America, a hardware and service provider; HomeServe USA, an emergency home repair company; and Rexel, an electrical supply distributor. The new clients will be handled by the consumer lifestyle and building solutions practice.

PAN Communications has been selected as AOR for three companies in the healthcare space: Pri-Med, a medical education company; Arcadia Solutions, a healthcare consulting firm; and Capsule Tech, a company providing medical device connectivity to hospitals. [via]

Nestlé has chosen Taylor as AOR for the Skinny Cow brand of ice cream. The selection was made after a competitive search that didn’t include the incumbent, Ketchum. [via PRWeek]

Read more

Gibbs & Soell Announces New Leadership

Gibbs & Soell, the 40-year-old independent firm specializing in technology, energy, and other areas, has a new CEO.

Luke Lambert has been promoted to CEO effective March 1. He’s only the third person in the history of the firm to hold that title. Lambert was previously the president of the firm, and will continue on with the dual titles. He joined the firm in 1996 and became a shareholder in 2001.

Lambert replaces Cos Mallozzi, who is retiring after 35 years with the firm. He served as CEO for 20 of those years.

Jeff Altheide has also been promoted to the title of EVP, a role focused on business development. Altheide has been with the firm for 30 years and is also an agency shareholder.

Roll Call: Former ABC News Reporter Joins Ogilvy PR

Emmy-winning business journalist Betsy Stark is joining Ogilvy Public Relations as MD of content and media strategy, a new position at the firm. In this role, Stark will provide clients with counsel on media strategy (including social media) and help produce original content. Stark, who’s also a Peabody award winner, was previously an ABC News reporter, making appearances on shows including GMA and World News. She also covered the Obama inauguration and other current events issues during her 12 years there. She has been working with Ogilvy for the past year on a consultant basis.

Disney‘s president of movie marketing, MT Carney, has left the company after just 20 months. She worked on films including The Help and Cars 2. Immediately prior to her departure, the New York Times published a lengthy article about Carney’s struggles to overcome her “outsider” position in a role the paper calls “Hollywood’s most influential marketing position.” Prior to joining Disney, Carney was founder of the New York advertising firm, Naked NY.

Read more

Spin the Agencies of Record

The Centers for Disease Control and Prevention has chosen Ogilvy PR for its “Dating Matters” campaign, focused on promoting healthy relationships and preventing teen dating violence in at-risk urban communities. Once the campaign has rolled out, its effectiveness will be determined and the campaign could grow geographically. Ogilvy Washington is handling the account.

Vietnam Veterans of America (VVA) has chosen Crosby Marketing Communications for a new website for its clothing and household goods donation services.  The firm will also handle online promotions via social media and other channels.

Two healthcare companies — Virtual Health, a subscription service for those in assisted living facilities, and K2M, a medical device company — have chosen Zeno Group as their AOR. Both companies started working with the firm about a month ago. [via PRWeek]

Read more

NEXT PAGE >>