Peppercomm promoted Maggie O’Neill to the role of managing director. O’Neill, a partner who has been with the firm for 13 years, joined as an account supervisor; she currently O’Neill leads the firm’s consumer business portfolio and established the firm’s experiential offerings including sponsorship activation, corporate meetings, product launches and consumer events.
Her account wins include MINI Cooper, TGI Fridays and Whirlpool, and she has won accolades including PR News People Awards; over the past year alone, she won a PRSA Silver Anvil, PR News Agency Elite and BizBash Event Style Award. She also played a key role in the firm’s acquisition of Janine Gordon Associates (JGA) and she oversaw the integration and development of lifestyle/nonprofit/consumer specialist team JGAPeppercomm.
Ed Moed, co-founder and CEO, writes, ”Maggie’s promotion reflects her uncanny ability to think outside-the-box and deliver creative programming for her clients that map back to their business goals. She’s been a critical part of Peppercomm’s continued growth and has served as a great sounding board for Steve Cody and me as co-founders.” (Release)
Ketchum appointed Lori Beecher, a TV producer with a career spanning Today, 60 Minutes and, most recently, the syndicated talk show Katie as executive vice president of media and content strategy, based in the firm’s New York headquarters. Beecher assumes the newly created role immediately.
Beecher will counsel some of the firm’s largest clients in North America on content-centric media strategy and executive visibility. She also will provide senior-level guidance for the development and management of highly visual content for brand and corporate storytelling. Beecher has been responsible for securing and producing some news interviews including Supreme Court Justices Sonia Sotomayor and Sandra Day O’Connor, baseball phenom Alex Rodriguez, former presidential candidate Hillary Rodham Clinton, President Bill Clinton, Sen. John and Elizabeth Edwards. (Release)