Welcome to Crisis Communications 101, class. I’m your professor, Dr. SPW.
In today’s forum, we will explore the constant downward spiral known as the airline industry. You see, since the horrific tragedy of Sept. 11, 2001, all airlines were confronted with insurmountable obstacles to keep flying. There was national fear, distrust and avoidance of flight. Some flied for bankruptcy protection. Others went belly up completely. This brings us to Delta Airlines, which used to embody the endearing acronym “Don’t Even Leave The Airport.”
And now, that vitriol has come back, reared its ugly and may scratch its damn eyes out. Why? The real-not-photoshopped-amazing-to-hard-to-believe-that-was-coincidental-boarding-pass above is a good hint.