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Posts Tagged ‘Glamour’

Affect’s ‘New York Job Project’ Turns the Application Process Social

Current PR students and recent college grads: are you stressed about turning your great internships into a full-time entry-level gig? Do you embody the phrase “shameless self-promotion”? Are you an expert in all things social media? (Come on, you know you are.) If you answered “yes” to any of those three questions, then you may be an ideal candidate for Affect PR‘s “New York Job Project“–a program designed to simultaneously encourage talented applicants and promote the firm itself by “crowdsourcing” the hiring process.

This all started more than two years ago when Affect, a small-ish Manhattan firm, started the “New York Intern Project” because, according to president and founder Sandra Fathi, they were “having trouble attracting interns in one of the country’s most competitive markets.”

Applicants’ resumes often boasted of college gigs with brands like MTV, Def Jam and Glamourbut Affect wanted to find dedicated public relations professionals. Affect’s b2b (that’s “business to business”) services are crucial to the industry at large, but they’re also not quite as flashy as those big names–so Fathi created the intern project in order to “make [the internship] more attractive to people around the country.”

A quick look at 2011′s entries will tell you that the project worked better than expected.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Hack to Flack: A Former Journalist’s Guide to Better PR Pitches

Today we’re happy to bring you a guest post by Lindsay Goldwert, a senior program executive at a global tech PR firm. Before she leapt to the dark side, Lindsay worked at the New York Daily News, ABCNews.com, CBSNews.com, CourtTV, Glamour and Redbook. In her spare time, she writes short stories.

As a communications vet who’s worn both the “journalism” and “PR” hats, she provides us with a very unique take on the delicate dance that we call “media relations.” Enjoy!

I have a confession: until very recently I was a working journalist–and I was very cruel to PR people.

Who could blame me? Tasked with writing and producing “life & style” content for the New York Daily News’s bustling website, I could not be bothered with endless email pitches that had nothing to do with my beat. I got snippy when people called to ask me if I had received their e-mail, yet every time I cleared my inbox it managed to fill up again within the hour.

By mid-morning every day, I already had a slate of content to work on–most of it stories that bounced off the day’s news. Yet PR people still called me (always when I was on deadline) to ask whether I might have time for a desk-side client interview or a three-hour lunch event.

Didn’t they know that, as a digital reporter, I never left my desk? Soon, I didn’t just ignore emails from PR people — I deleted them en masse without reading them. Eventually, I got so frustrated with the ill-timed telephone calls that I just stopped picking up my phone altogether.

Sound familiar?

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12 Pinterest Tips from Magazine Pros

As a way of continuing the 12/12/12 theme this week, we’ve compiled 12 tips for using Pinterest based on the collective expertise of two magazine brands that have enthusiastically adopted the platform: Real Simple and Glamour.

At the MPA Digital: Social Media conference on Thursday in New York, Kathleen Harris, managing editor of RealSimple.com, presented lessons learned over two years of using Pinterest. She also noted that it’s “where the bulk of our referral traffic comes from.”

Later Mike Hofman, digital managing director at Glamour.com, appeared on a panel about Pinterest. He described it as a “vehicle for lifestyle inspiration, and said Glamour even “re-engineered our website to be more like Pinterest.”

“If you’re not on Pinterest as a magazine brand, you’re not relevant.” That was the assessment of another panelist, Dick Porter, EVP of media sales at Meredith Corporation. Pinterest isn’t a fit for every company or brand, but others can still learn from these magazine brands’ experience.

The advice below makes it appear easy, but applying these tips may prove more elusive. While the examples concern brands that almost exclusively target females, these pointers can also be adapted by gender neutral and male oriented brands.

Our twelve tips:

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Revolving Door: Newspapers Down, Magazines Up; Changes at ABC; and More

Photo: Evan Agostini/AGOEV, via Associated Press

A new report from the USC Annenberg Center says that most newspapers will be gone in five years. But 239 magazines launched this year, up nearly a quarter from 2010.

Christiane Amanpour is leaving ABC‘s weekly news program This Week, though she is sticking around to contribute six ABC primetime specials per year, make ABC News appearances, and is launching a show on CNN International. George Stephanopoulos will be heading back to This Week, though many wanted to see Jake Tapper fill the job. For now, he’s just the substitute.

NBC is launching NBCLatino.com in 2012. Broadcasting & Cable says it’s the first broadcast network to launch a site that specifically targets Hispanics. CNNenEspanol.com launched in November. And NBC previously launched TheGrio.com, targeting Black audiences.

The NFL deals with Fox, NBC, and CBS will include more content across more platforms.

It was revealed this week that James Murdoch received an email indicating widespread hacking by News of the World reporters back in 2008, seeming to contradict Murdoch’s statements about when he learned of the activity. But he says he didn’t read the whole email chain. Really? [via The Guardian]

Click through for more media moves.

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Are Social SnapTags the Next QR Codes?

This month’s cover of Glamour magazine features not only Rihanna (in a much more flattering pose than Michelle Bachmann), but also a Social SnapTag.

The new technology (Social Media Today wrote about them back in November) allows those with the Glamour Friends & Fans app or a simple camera phone to scan the tag or send it to a short code. (You can click here for more info about how the technology works. We don’t speak robot too well.) Once there, readers can “like” or “follow” a brand, get info about sweepstakes and discounts, and share the info with friends.

The fact that consumers don’t need to have a smartphone to access these SnapTags opens up a world that is closed off by QR codes. And, by going to an existing Facebook or Twitter page, it may also cut down the work of creating a special landing page for a QR code.

Has anyone explored this world of Social SnapTags yet? We’d be interested in the feedback.

[via SocialTimes]

Revolving Door: UsMagazine.com, ‘Maxim,’ ‘Redbook,’ and More

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Ariana Finlayson has been named assistant editor at  UsMagazine.com. She had been associate editor at RealBeauty.com. (mb)

Seth Porges has been named senior editor at Maxim. He had been associate editor at Popular Mechanics. (mb)

Andrea Parquet-Taylor has been named news director at WNCN in Raleigh. She had been news director at WRAL in Raleigh. (TVSpy)

Victoria Kirby has been named beauty editor at Redbook. She had been editorial director at Makeup.com. (FBNY)

Pamela Colloff has been named executive editor at Texas Monthly. She had been senior editor there. (mb)

IPad’s Glamour-ous Glue

Don Johnson aka 'Sonny Crockett'

For years we have watched TV wanting what Sonny Crockett wore or that jogging suit on Wisteria Lane. We did “The Rachel” and the Brandon Walsh.

But what if you could pause your DVR, click on that item of clothing Eva Longoria is wearing, and buy it. We’ve been dying to dress like our favorite TV stars for years. Glamour and iPad have taken the first step to do just that.

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