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Posts Tagged ‘Glamour magazine’

Rashida Jones Comments on the ‘Pornification of Pop Culture’

shutterstock_92445766The degradation of women in popular culture is a concept almost as old as “popular culture” itself, and actress Rashida JonesGlamour essay on the topic rightfully drew a good bit of attention this weekend.

It’s easy, as a casual observer, to see society’s endless march forward as a gradual descent into (as Jones puts it) “the pornification of everything.”

That’s not to say that brands and public personalities haven’t been using sex to sell things for time immemorial; it’s just that the act of doing so is more brazen now than ever before, especially when the product on offer is the individual him/herself. Jones writes:

“Stripper poles, G-strings, boobs, and a lot of tongue action were all now normal accessories for mainstream pop stars.

Across the board the Instamessage seemed to be: ‘You know you want to have sex with me. Here, take a look at lots of parts of my body.’”

Sounds familiar, doesn’t it?

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12 Pinterest Tips from Magazine Pros

As a way of continuing the 12/12/12 theme this week, we’ve compiled 12 tips for using Pinterest based on the collective expertise of two magazine brands that have enthusiastically adopted the platform: Real Simple and Glamour.

At the MPA Digital: Social Media conference on Thursday in New York, Kathleen Harris, managing editor of RealSimple.com, presented lessons learned over two years of using Pinterest. She also noted that it’s “where the bulk of our referral traffic comes from.”

Later Mike Hofman, digital managing director at Glamour.com, appeared on a panel about Pinterest. He described it as a “vehicle for lifestyle inspiration, and said Glamour even “re-engineered our website to be more like Pinterest.”

“If you’re not on Pinterest as a magazine brand, you’re not relevant.” That was the assessment of another panelist, Dick Porter, EVP of media sales at Meredith Corporation. Pinterest isn’t a fit for every company or brand, but others can still learn from these magazine brands’ experience.

The advice below makes it appear easy, but applying these tips may prove more elusive. While the examples concern brands that almost exclusively target females, these pointers can also be adapted by gender neutral and male oriented brands.

Our twelve tips:

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