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Posts Tagged ‘GolinHarris’

Culture: How Smaller Agencies Keep Up With the Joneses

Employees-Happiness-Paramount-to-Success

Can your agency say this?  Few even try, so it seems.

It is no secret that the industry of public relations is run by the “biggies” (e.g., Burson-Marsteller, Edelman, Ketchum, Weber Shandwick, FleishmanHillard, GolinHarris). Because of their global reach and U.S. presence, many prospective clients see them as the benchmark of service, ability, and results. As a former “Burson person” and a “Big PR” alum, I can attest to the fact that they all earn it.

It was at a biggie where I cut my teeth, spread my wings, and cracked my shell into smithereens. That said, to compete with said biggies in their trek for global PR domination, the “boutiques” have looked into other areas to draw the attention of top prospects: availability, flexibility, tangibility. It was at the “not-so-biggies” where I learned everything else.

So, what’s the rub? The silver bullet these smaller, scalable agencies are using to compete is culture. 

Is that all it takes?

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Mediabistro Job Fair

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Golin Drops the ‘Harris,’ Adds The Hoff

You may have heard this week’s news that the former GolinHarris is dropping its married name to “Go All In” after a 2011 “g4″ restructuring that transformed the firm “from a hierarchy of generalists to communities of specialists.

Here’s Al Golin himself telling CommPro that–organizational shifts aside–he’s glad to be around to continue “enjoy[ing] the notoriety.”

We have to confess, though, that we were compelled to click primarily by mentions of the man once kept afloat by Pamela Anderson’s buoys: David Hasselhoff.

It’s real, it’s spectacular, and there’s a video after the jump.

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Edelman Names New York President

CohanFollowing the promotion of Russell Dubner to President/CEO of its U.S. operations, Edelman has named his successor: Jen Cohan.

Cohan will be president of Edelman New York effective July 1; she currently serves as global chair of the firm’s consumer marketing practice, and in her new role she will report directly to Dubner.

In the release, Dubner writes:

“Jennifer is a seasoned business leader and marketer who has deep experience working with both consumer and corporate brands…Jen’s skills will serve the office well as she charts new ways to bring even greater value to our clients’ business.”

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Roll Call: GolinHarris and Renegade Communications

GolinHarris announced the appointment of Catharine Sanders as executive director in its healthcare practice in Chicago. As part of the agency’s g4 Catalyst community, Sanders will provide strategic public relations counsel on key client relationships. Prior to joining GolinHarris, Sanders was associate director of consumer marketing at AbbVie, where she led the consumer advertising and public relations strategy for AndroGel. She has more than 15 years of experience across the broad spectrum of healthcare marketing, including brand management, advertising and sales. Sanders has led pharmaceutical brands through every life cycle stage – from NDA approval to managing mature business – and she has shepherded brands through a range of crises and challenges as varied as FDA Advisory Committee meetings and product litigation. (Release)

Renegade Communications announced the hiring of marketing and sales veteran Dave Mahoney as the company’s new vice president of Digital Strategy and Marketing. Mahoney will help Renegade Communications’ clients use digital ad marketing – particularly in social media – to drive new customers and sales, develop digital strategies that leverage client branding to reach prospects and customers on a more personal level, and focus on the execution of integrated campaigns utilizing digital content that creates positive ROI for clients. Prior to joining Renegade, Mahoney was vice president of Digital and Direct Marketing for Borrowers First, Inc., a New York-based peer-to-peer lender, focused on helping consolidate loans to overextended consumers. In this role, Mahoney developed inaugural digital Facebook and AdWords campaigns and direct mail drops; helped secure funding from private equity partners based on the success of initial marketing campaigns; and built a state-of-the-art website in conjunction with technology team. (Release)

One Way to Engage: Tell Followers Things About Themselves

Earlier this week we posted a study reinforcing the importance of engagement and noting that most brands will lose lots of new followers if they fail to do it properly.

On that note, we recently came across a good example of how to encourage followers to engage via Marketwired, GolinHarris and McDonald’s Canada. The key, in this case, is to move beyond sharing information about the brand itself and begin informing followers about their own behavior. Here’s the tweet in question:

This is a great piece of shareable behavioral data—and note the social media manager’s response to followers. While the numbers aren’t Ellen-worthy, it was more effective than a simple announcement of the #FreeCoffee promo.

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Social Media Specialist Cohen Leaves MWW for FleishmannHillard

cohenToday FleishmannHillard announced that Ephraim Cohen, former EVP of innovation at MWW, would join the firm as its SVP, senior partner and east region social practice leader.

This means he’ll work to further the firm’s objectives in the New York/Boston area while ensuring that clients make the most of its social/digital assets. In the release, east region president Robert Dowling cites Cohen’s “strong understanding of the relationship between brand and reputation”, especially in the social/digital realm.

Prior to the move, Cohen handled brand journalism/native ads, community management and Big Data at MWW; before that he was best known as founder of The Fortex Group, a “community-building firm” that closed its doors in 2011.

Something tells us that his thinking falls along the same lines as new GolinHarris non-ninja Neil Kleiner: social ROI has less to do with likes and shares than creating content that people will actually read and facilitating the growth of real communities.

It has absolutely nothing to do with martial arts or Mike Myers bombs.

Please Don’t Call GolinHarris’ New Social Director a ‘Ninja’

shutterstock_114112063For a sign of the digital times, look no further than Neil Kleiner, the new head of social media for GolinHarris. He’s something of an archetype: started as a music journalist (just like us!) who got into digital because it was the only way he could publish. And he wants to bring social back to earth.

His “Newsmaker” interview with PR Week UK is this morning’s must read. Some key quotes:

“The first wave of social gurus in 2011 royally f*cked it up for everyone. They over-promised, under-delivered and sold bullshit to clients that didn’t work – you’re still seeing some clients massively distrustful of social now because of that.”

Blunt! We like!

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Roll Call: Cohn & Wolfe, Man Made Music and GolinHarris

Cohn & Wolfe announced the appointment of two senior digital executives in newly created roles to bolster the agency’s offerings in integrated and paid media and digital health: Ethan Kraus, vice president of Paid and Integrated Media, and Vicky Lewko, SVP, head of Digital Health. Ethan Kraus is responsible for leading the development of integrated paid media strategies for clients across digital and social media. He brings a decade of experience creating paid media programs for leading global brands including Samsung, eBay, Virgin Mobile, SC Johnson and Walgreens. Previously, Kraus was the director of Integrated Marketing at The Economist, where he developed cross-platform programs featuring custom content for blue chip advertisers. Vicky Lewko is charged with growing the agency’s digital business by integrating digital programming into new and existing healthcare accounts. Vicky comes from W2O with 12 years of experience developing digital and social strategies for leading healthcare and corporate brands. She will be part of Cohn & Wolfe’s healthcare team, which like other Cohn & Wolfe practices, has embedded digital talent to ensure seamless, integrated digital work. (Release)

Man Made Music, a music company specializing in Sonic Branding, has expanded its Creative and Brand Partnership Departments with the promotion of Dan Venne to vice president, supervising producer and the hiring of Kristy Zeigler as manager of Brand Partnerships & Music Strategy. Venne’s extensive background in the music industry includes years of brand and entertainment experience, a Masters degree from NYU in Jazz Performance and lead guitarist of the band Cougar (which has toured both internationally and stateside, while releasing critically-praised albums on the Ninja Tune label). With the combined strength of his experiences, Venne has developed into a strong creative leader who successfully drives major Sonic Strategy projects. On the brand partnership front, Zeigler joined the Man Made Music team to work alongside Allison Meiresonne, president of Brand Partnerships. Zeigler also reports to Man Made Music Founder Joel Beckerman in regard to Music Supervision and music business relationships. In her new role, Zeigler will help evangelize Man Made Music, its vision, and its approach to telling great stories with music and sound in the entertainment space. (Release) Read more

Roll Call: MWW, GolinHarris and RLM Finsbury

MWW announced that Jamie Foley has joined the firm as vice president, formalizing the firm’s travel and tourism practice and expanding its Los Angeles leadership team. Foley brings expertise leading public relations strategy for world class travel and hospitality brands including American Express Travel and Ritz-Carlton Destination Club, among others. In her new role at MWW, she will help guide communications strategy for a number of the firm’s West Coast consumer clients as well as contribute to the practice’s growth efforts. (Release)

GolinHarris announced the appointment of Jeff Ventura as executive director, media, in its Washington, D.C., office. In this new position, Ventura joins the agency’s g4 Connector community, focusing on providing strategic media relations guidance to the office’s health care, energy and climate, public affairs and corporate clients. He reports to Susan Corsini, managing director, Washington, D.C. Before joining GolinHarris, Ventura served as director of corporate communications at CVS Caremark. Prior to that, Ventura was a press officer in the Office of the Commissioner for the United States Food and Drug Administration. (Release)

RLM Finsbury announced that Peter Thonis, former chief communications officer for Verizon Communications, has joined the Firm as senior advisor. Thonis will serve as a key resource in bolstering the firm’s strategic communications offering with added expertise related to corporate reputation, crisis management and brand building. Thonis joins RLM Finsbury from Verizon Communications, where he spearheaded the corporation’s global communications strategy since its inception in 2000. As Verizon’s first chief communications officer, a role he took on in 2004, Thonis led all internal and external communications for the company, including media relations strategy and execution, corporate-wide issues management, and executive and employee communications. (Release)

Roll Call: Weber Shandwick, MWW, GolinHarris and More

Weber Shandwick announced the promotion of Teisha Van de Kop to executive vice president. In her new role, Van de Kop will support content development and creative production needs for clients across North America. During Van de Kop’s nearly 15-year tenure at Weber Shandwick, she has helped build a team of creative professionals who are producing the next generation of shareable content, including live video, infographics, data visualizations and entire branded content hubs. In addition, Van de Kop has helped to systemize Weber Shandwick’s growing video capabilities, ranging from live streamed events and emotional, anthem-style videos, to 3-D animation and stop-motion graphics. (Release)

MWW Group announced today that Doug O’Reilly has been promoted to senior vice president of research and insights. Since joining MWW in 2011, O’Reilly has spearheaded the significant growth of the company’s research practice and overall insight development capabilities. His team has built new methodologies that have been critical across practices throughout the agency and set new best practices for the industry. In his new role, O’Reilly will continue to spearhead the continued expansion of the firm’s industry-recognized research and insights practice. O’Reilly has over two decades of classic market research experience leading research and measurement for national and international brands. In addition to his work in strategy development and insight he is the founder of a startup concentrated on providing social media valuation and ROI for brands in the travel vertical. Prior to joining MWW, O’Reilly ran his own consultancy assisting a wide range of organizations on insight, social media and strategy development. (Release)

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