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Posts Tagged ‘GolinHarris’

One Way to Engage: Tell Followers Things About Themselves

Earlier this week we posted a study reinforcing the importance of engagement and noting that most brands will lose lots of new followers if they fail to do it properly.

On that note, we recently came across a good example of how to encourage followers to engage via Marketwired, GolinHarris and McDonald’s Canada. The key, in this case, is to move beyond sharing information about the brand itself and begin informing followers about their own behavior. Here’s the tweet in question:

This is a great piece of shareable behavioral data—and note the social media manager’s response to followers. While the numbers aren’t Ellen-worthy, it was more effective than a simple announcement of the #FreeCoffee promo.

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Storytelling for Media Professionals

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Social Media Specialist Cohen Leaves MWW for FleishmannHillard

cohenToday FleishmannHillard announced that Ephraim Cohen, former EVP of innovation at MWW, would join the firm as its SVP, senior partner and east region social practice leader.

This means he’ll work to further the firm’s objectives in the New York/Boston area while ensuring that clients make the most of its social/digital assets. In the release, east region president Robert Dowling cites Cohen’s “strong understanding of the relationship between brand and reputation”, especially in the social/digital realm.

Prior to the move, Cohen handled brand journalism/native ads, community management and Big Data at MWW; before that he was best known as founder of The Fortex Group, a “community-building firm” that closed its doors in 2011.

Something tells us that his thinking falls along the same lines as new GolinHarris non-ninja Neil Kleiner: social ROI has less to do with likes and shares than creating content that people will actually read and facilitating the growth of real communities.

It has absolutely nothing to do with martial arts or Mike Myers bombs.

Please Don’t Call GolinHarris’ New Social Director a ‘Ninja’

shutterstock_114112063For a sign of the digital times, look no further than Neil Kleiner, the new head of social media for GolinHarris. He’s something of an archetype: started as a music journalist (just like us!) who got into digital because it was the only way he could publish. And he wants to bring social back to earth.

His “Newsmaker” interview with PR Week UK is this morning’s must read. Some key quotes:

“The first wave of social gurus in 2011 royally f*cked it up for everyone. They over-promised, under-delivered and sold bullshit to clients that didn’t work – you’re still seeing some clients massively distrustful of social now because of that.”

Blunt! We like!

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Roll Call: Cohn & Wolfe, Man Made Music and GolinHarris

Cohn & Wolfe announced the appointment of two senior digital executives in newly created roles to bolster the agency’s offerings in integrated and paid media and digital health: Ethan Kraus, vice president of Paid and Integrated Media, and Vicky Lewko, SVP, head of Digital Health. Ethan Kraus is responsible for leading the development of integrated paid media strategies for clients across digital and social media. He brings a decade of experience creating paid media programs for leading global brands including Samsung, eBay, Virgin Mobile, SC Johnson and Walgreens. Previously, Kraus was the director of Integrated Marketing at The Economist, where he developed cross-platform programs featuring custom content for blue chip advertisers. Vicky Lewko is charged with growing the agency’s digital business by integrating digital programming into new and existing healthcare accounts. Vicky comes from W2O with 12 years of experience developing digital and social strategies for leading healthcare and corporate brands. She will be part of Cohn & Wolfe’s healthcare team, which like other Cohn & Wolfe practices, has embedded digital talent to ensure seamless, integrated digital work. (Release)

Man Made Music, a music company specializing in Sonic Branding, has expanded its Creative and Brand Partnership Departments with the promotion of Dan Venne to vice president, supervising producer and the hiring of Kristy Zeigler as manager of Brand Partnerships & Music Strategy. Venne’s extensive background in the music industry includes years of brand and entertainment experience, a Masters degree from NYU in Jazz Performance and lead guitarist of the band Cougar (which has toured both internationally and stateside, while releasing critically-praised albums on the Ninja Tune label). With the combined strength of his experiences, Venne has developed into a strong creative leader who successfully drives major Sonic Strategy projects. On the brand partnership front, Zeigler joined the Man Made Music team to work alongside Allison Meiresonne, president of Brand Partnerships. Zeigler also reports to Man Made Music Founder Joel Beckerman in regard to Music Supervision and music business relationships. In her new role, Zeigler will help evangelize Man Made Music, its vision, and its approach to telling great stories with music and sound in the entertainment space. (Release) Read more

Roll Call: MWW, GolinHarris and RLM Finsbury

MWW announced that Jamie Foley has joined the firm as vice president, formalizing the firm’s travel and tourism practice and expanding its Los Angeles leadership team. Foley brings expertise leading public relations strategy for world class travel and hospitality brands including American Express Travel and Ritz-Carlton Destination Club, among others. In her new role at MWW, she will help guide communications strategy for a number of the firm’s West Coast consumer clients as well as contribute to the practice’s growth efforts. (Release)

GolinHarris announced the appointment of Jeff Ventura as executive director, media, in its Washington, D.C., office. In this new position, Ventura joins the agency’s g4 Connector community, focusing on providing strategic media relations guidance to the office’s health care, energy and climate, public affairs and corporate clients. He reports to Susan Corsini, managing director, Washington, D.C. Before joining GolinHarris, Ventura served as director of corporate communications at CVS Caremark. Prior to that, Ventura was a press officer in the Office of the Commissioner for the United States Food and Drug Administration. (Release)

RLM Finsbury announced that Peter Thonis, former chief communications officer for Verizon Communications, has joined the Firm as senior advisor. Thonis will serve as a key resource in bolstering the firm’s strategic communications offering with added expertise related to corporate reputation, crisis management and brand building. Thonis joins RLM Finsbury from Verizon Communications, where he spearheaded the corporation’s global communications strategy since its inception in 2000. As Verizon’s first chief communications officer, a role he took on in 2004, Thonis led all internal and external communications for the company, including media relations strategy and execution, corporate-wide issues management, and executive and employee communications. (Release)

Roll Call: Weber Shandwick, MWW, GolinHarris and More

Weber Shandwick announced the promotion of Teisha Van de Kop to executive vice president. In her new role, Van de Kop will support content development and creative production needs for clients across North America. During Van de Kop’s nearly 15-year tenure at Weber Shandwick, she has helped build a team of creative professionals who are producing the next generation of shareable content, including live video, infographics, data visualizations and entire branded content hubs. In addition, Van de Kop has helped to systemize Weber Shandwick’s growing video capabilities, ranging from live streamed events and emotional, anthem-style videos, to 3-D animation and stop-motion graphics. (Release)

MWW Group announced today that Doug O’Reilly has been promoted to senior vice president of research and insights. Since joining MWW in 2011, O’Reilly has spearheaded the significant growth of the company’s research practice and overall insight development capabilities. His team has built new methodologies that have been critical across practices throughout the agency and set new best practices for the industry. In his new role, O’Reilly will continue to spearhead the continued expansion of the firm’s industry-recognized research and insights practice. O’Reilly has over two decades of classic market research experience leading research and measurement for national and international brands. In addition to his work in strategy development and insight he is the founder of a startup concentrated on providing social media valuation and ROI for brands in the travel vertical. Prior to joining MWW, O’Reilly ran his own consultancy assisting a wide range of organizations on insight, social media and strategy development. (Release)

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Roll Call: Ketchum, GolinHarris, Allison+Partners and More

Ketchum PR announced the appointment of Paul M. Rand to the chief digital officer position. Rand joined Ketchum in 2001 when the agency acquired Corporate Technology Communications, the Chicago-based agency he founded. He then started Zocalo Group, Ketchum’s digital, social media and word-of-mouth-marketing agency; in his new role, Rand will run the agency’s digital, social and related services while reporting to president and COO Rob Lorfink. According to company spokespeople, the Rand hire is part of “a bigger reorganization to integrate [Ketchum's] PESO-related (paid, earned, shared and owned) services” that reflects an industry-wide shift in focus occurring across the entire PR industry. (Release)

GolinHarris announced the appointment of Mary Cunney as media director in the agency’s New York office. Cunney joins the offices corporate practice, supporting the firm’s portfolio of leading financial services, technology and global business brands. In this new role, Cunney will focus on executive visibility, thought leadership and corporate positioning at top-tier media outlets. Before joining Golin, Cunney worked at MSL Group as a senior media supervisor, where she focused on media relations and strategic planning for a number of brands. Prior to MSL, Mary was part of Edelman’s media team, working with companies to create relevant story angles that resonated with mainstream press. (Release)

Allison+Partners announced Corey Scott has been appointed SVP, head of design. He’s responsible for conceptualizing and producing custom design solutions for the agency’s new business initiatives, its clients and the Allison+Partners brand. A veteran art director, Scott has more than 15 years of experience and a portfolio that spans web, interactive and mobile to print, presentation, event design and photography. Scott has worked for clients in more than 10 countries, in virtually every sector and on behalf of some of the world’s most notable brands including Apple, Twitter, Charles Schwab, Qualcomm, Levi’s, Skype, Starbucks and Visa. Scott joins Allison+Partners from Edelman where he served as regional art director and design lead for six offices across the western region. Prior to that, he was a lecturer in Media and Cultural Studies at the University of Otago in New Zealand, a senior art director at RK Studio and senior designer and art director at The Gap. (Release)

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Roll Call: Gilbreath Communications, UPI Next, GolinHarris and More

Gilbreath Communications, Inc. recently announced key senior personnel changes. Damon Yerian has been promoted to vice president of creative services from creative director. Yerian joined Gilbreath in 2001 and steadily rose in rank throughout his award-winning career, earning several gold ADDY Awards, two gold Excalibur Awards and three Telly Awards, among many other honors. Additionally, public relations and marketing veteran Bettie DeBruhl, APR, is Gilbreath’s new vice president of marketing communications. DeBruhl previously headed BDB PR, a Houston-based public relations agency for the past three years. She also served as senior vice president of the public relations division at FKM, the largest advertising agency in Houston, where she worked for 19 years. DeBruhl has earned several honors for her work, including awards from the Texas Public Relations Association and the Houston Chapter of the Public Relations Society of America, among others. (Release)

UPI Next has chosen Luisa Piette as its new director, a move that will continue to bolster the division’s rapid growth and presence in media development efforts in developing nations and emerging democracies. Piette replaces Michelle Betz, who is relocating overseas. She brings more than two decades’ experience to her new role. A seasoned journalist, international media coach and marketing communications leader with expertise in corporate management and human rights, she recently worked in Africa as a media development officer for UNESCO. (Release)

GolinHarris announced the appointment of Elizabeth DeLuca as director in the consumer practice in its Chicago office. Deluca will join the agency’s Connector community and will be responsible for helping to lead GolinHarris’ work for Walmart. DeLuca brings more than nine years of marketing and public relations expertise to the team. She joined GolinHarris from Rubenstein Communications, where her client portfolio included St. Jude Children’s Hospital, Google/YouTube, Swarovski Crystal, Sundance Channel and Condé Nast Entertainment. Prior to Rubenstein, DeLuca spent over three years overseeing public relations and marketing efforts for retailer Kohl’s. (ReleaseRead more

Roll Call: Ruder Finn, Twitter and GolinHarris

Ruder Finn has signed an agreement with S&W Public Relations to expand its presence into the central and western provinces of China. With the strategic partnership, Ruder Finn will have access to S&W’s knowledge, insights, and resources in 21 cities throughout western China. S&W is especially active in Chongqing City and the provinces of Sichuan and Yunnan. (Release)

Twitter has hired Kate Jhaveri, who will take on the role of senior director of consumer marketing. She comes to Twitter from Facebook, where she served as consumer and mobile marketing head. During her time at Facebook, Jhaveri took the marketing lead on the company’s platform and credits products, and its preferred marketing developers program. Perhaps most notably, she launched the marketing campaign for the recent debut of Facebook Home. (AllTwitter)

GolinHarris and LinOpinion, one of India’s leading public relations agencies and a division of Lowe Lintas and Partners, have announced the formation of a joint venture to deliver enhanced capabilities to clients in the region and internationally. The new entity will be known as LinOpinion GolinHarris and has six offices in India. Established in 1994, LinOpinion is part of Lintas India Group. The agency provides corporate communications, public relations, and digital and social media services to leading brands such as the Times Television Network, Etihad Airways, JP Morgan, AMC and many others. (Release)

Roll Call: GolinHarris, CP+B and SHIFT

GolinHarris announced the promotion of Adam Pawluk to executive creative director in its New York office. Pawluk will continue serving key clients, such as Unilever, Vivus, GSK, and Digicel. He will also play a key role in new business development and continue to lead the creator community for the office. Creators are integral in the agency’s g4 model, charged with developing bold and innovative ideas and creating effective content. Prior to joining GolinHarris in 2008, Pawluk served as vice president at Ogilvy Public Relations and Ketchum working on a number of healthcare and consumer accounts. (Release)

CP+B has welcomed three new creative directors to its Boulder office: Sesh Moodley, Matthew Elhardt and Avital Pinchevsky. Moodley arrives from AKQA, where he spent nearly a year as creative director in the agency’s San Francisco office. Prior to AKQA, Moodley has had a variety of global stints, spending several years as a senior creative at the Sydney offices of both Leo Burnett and Lowe and as a CD at Naked Communications. Elhardt, a 20-year industry vet, has freelanced as a variety of agencies ranging from TBWA\MAL to W+K but has also served as a CD proper at TBWA\Chiat\Day itself as well as Carmichael Lynch and 180LA. Finally, Pinchevsky arrives from DDB South Africa, where she spent the last 18 months or so as creative director on McDonald’s. During her career, she’s also served as an ACD at BBDO New York and as a copywriter at Y&R Tel Aviv. The new hires will all work across accounts in their roles at CP+B. (AgencySpy)

SHIFT announced that it has named Paul Ollinger as president of the company. Spending the last 15 years in executive and advisory roles, Ollinger most recently served as vice president of sales for Facebook’s west region. Ollinger has a rich background in social media marketing and technology. In 2007, Ollinger joined Facebook as one of its original 250 employees and focused on business and sales growth. As vice president of sales for Facebook’s west region, Ollinger and his team designed and implemented social marketing strategies as the space grew through its formative years and matured into a powerful opportunity for businesses of all types. Prior to joining Facebook, Ollinger worked in sales and business development roles at and Yahoo! Ollinger will continue to serve as an advisor to startup companies 8tracks and LeanKit. (Release)