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Posts Tagged ‘Google’

Tech Giants Can Handle Their Own Mergers and Acquisitions Now

google building

A New York Times piece published over the weekend reviewed the strategies employed by massive tech companies like Apple and Google when they want to acquire smaller companies — and there’s reason for both PR and the financial industries to be concerned.

It seems that the primary issue some executives consider when determining whether to buy certain other businesses is not their potential to make money in the short-term (or even the mid-term): it’s whether consumers will really use the products they create in everyday life.

Hence what they call “the toothbrush test”: how often will the average person use this company’s product? Will they use it a few times and get tired of it, or will it be a consistent presence in their lives?

The implication: an increasing number of tech execs think they can make these decisions on their own.

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Google Removes ‘Bomb Gaza’ Game from App Store After Backlash

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What could possibly be offensive about a mobile game that makes light of the bloody and ongoing Israeli/Palestinian conflict by encouraging bored Android and tablet users to drop animated explosives on Gaza, where over 1,800 real, human Palestinians have been killed since the start of the fighting? Oh, that’s right — everything.

To make matters worse, the game, titled “Bomb Gaza,” released by developer PLAYFTW, had a “low” maturity rating, meaning children were given the green light to play it. Excellent.

Angry and disgusted complaints flooded the game’s (now-deleted) comments section, and while some comments were political and defended one side of the conflict or the other, the overwhelming sentiment of the outraged objections can be pretty-well summed up by this simple, straight-forward one (heads-up for some swearing):

“WTF There is ongoing conflict in which people are dying and you seem to find it acceptable to make a game of it. That’s fucked up.”

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Mindy Kaling Helps Google Teach Girls to Code

Mindy Kaling

Pic via Taylor Hill/Filmmagic for Google

We’re all aware that the tech world faces a gender balance issue that is much more than just a simple “public relations problem”. We recently posted on a coming documentary designed to highlight female entrepreneurs, but Google is spending millions of bucks to address the lack of women in the coding community–and they picked an unlikely celebrity to help spread the message: actress/writer Mindy Kaling.

This morning Kaling explained a bit more about the strategy and her status as spokeswoman for “geeky” girls everywhere in an interview with WNYC’s New Tech City.

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PR Newswire Will No Longer Tolerate Your Spam

spam_can-SMWhile The Associated Press announced its plans to use robots to create financial press releases today, PR Newswire went in the (sort of) opposite direction last week with a new regulatory crackdown on spam. We missed it at the time, but now we’re on the case.

This move is interesting in that it won’t be based on algorithms alone: instead, the organization reports that its own editorial staffers will review submitted releases to make sure they deliver real value to readers via “a number of message elements” like original research and substantial analysis.

In other words, no more link-farming or jargon dumps/SEO tricks–in theory, at least…

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Google Employees May Need Children to Get Parents a Day Off

google working

Just when you thought this was the best place on Earth to work…

Google has become the perennial best place to work on the planet. Sure, Disney has perks with that six-foot-tall rat walking around in a field of tinsel and magic dust, but that’s nothing to a place with a slide in it. Other theme parks are fun but long lines and all.

So, Google pretty much wins the contest. And in a place as happy-happy-joy-joy as that one, you would think working overtime wouldn’t suck so much. We presume that paychecks from the owners of the Internet might lead some to cancel a few lunches to work late.

Everything is fun-and-yuks until someone’s adorable daughter writes a boss at Google to send Daddy home early. In crayon. Yeah .. heartwarming stuff.

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Google Rules the Lobbying Roost in D.C.

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We all know that Google is powerful–but a new Politico story goes into a bit more detail about how powerful. As for the why behind the company’s new D.C. office, located “within walking distance of Capitol Hill”:

“The company has hired an army of lobbyists from coast to coast as it seeks to protect its self-driving cars, computer-mounted glasses and other emerging technologies from new rules and restrictions”

It’s not all Washington for Google, though: the company’s aim is to use congressmen and other representatives to help fight various regulations in locales around the country.

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Ogilvy Cannes Study: Behold the Power of Word of Mouth

can you hear me now

Can you hear my brand now?

A new study by Ogilvy, Google and TNS presented at this week’s International Festival of Creativity at Cannes ironically highlights the effect PR can have on ad campaigns as applied to brand perception and sales.

In short: word of mouth is the most powerful factor when it comes to consumers’ relationships with brands.

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Google Now Ready to Begin ‘Forgetting’ Europeans

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Last month, several of our favorite PR experts weighed in on a European Union court’s decision to force Google to consider “forgetting” individual Europeans when their search results include unflattering links. The general consensus held that, while this decision could greatly affect European clients, it would almost certainly not spread to the U.S.

Yesterday, however, Google announced that it was ready to begin the process of forgetting. Details after the jump.

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How ‘Exposed’ Are You? Social Media-Powered Statement Dress Grows Transparent

How ‘Exposed’ Are You? Social Media-Powered Dress Becomes Transparent to Make a Statement - PRNewser

A common topic of conversation in the political, PR, and marketing spheres is the increasingly-delicate balance between “sharing” on social media and becoming completely exposed in a digital world completely devoid of privacy.

In an effort to make a statement about how unaware the public seems to be about what they are revealing to marketers, strangers and companies online, artists Xuedi Che and Pedro Oliveira of NYU’s Interactive Telecommunications Program have created a project called “x.pose,” a “wearable, data-driven sculpture.” In essence, it’s a dress that becomes more and more see-through as the wearer tweets and shares on Facebook via her smartphone.

The artists explain their project’s message on the x.pose website

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What You Need to Know About Panda 4.0

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When Google released its Panda 4.0 algorithm update in May, the company claimed that it was all about improving search results and eliminating “thin” content from top rankings.

Yet some sensibly asked whether the move was all about punishing newswires. Google’s Matt Cuts had fed speculation in the past by tweeting his disapproval of “very spammy queries” and calling press releases “owned content”–and third-party analysis showed significant SEO drops for the biggest wire services in addition to sites like eBay and Ask.com.

Several blogs have since debated what the changes mean for PR–and we asked Gijs Nelissen, co-founder of CRM provider Prezly, for his take.

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