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Posts Tagged ‘Google’

7 PR Experts Weigh in on Google/EU Reputation Ruling

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You might be forgiven for dismissing the EU’s “right to be forgotten” judgment against Google as “a European thing”, but it has widespread implications that touch upon the very essence of the service PR provides–especially when applied to reputation management.

To get a better idea about what the ruling–and Google’s compliance–means for our industry in Europe and the U.S., we spoke to seven top PR experts to get their takes on the subject.

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks:

Right now, the ability to remove links or negative comments is individualized, which means organizations are exempt and cannot expect the same. If your job is reputation management for individuals, life is going to change for you if you have clients or executives in the EU.

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Google Agrees: Germans Have a ‘Right to Be Forgotten’

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…but Germans are feeling luckier.

Today in reputation management news, the legal fight is over.

Google seems more eager than expected to go along with a recent European Union court ruling requiring the company to give citizens the right to request the removal of unflattering links–at least in Germany.

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5 Things to Know About Choosing the Right Keywords

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The phrase is content strategy. And, whether you feel confident about it or not, my fellow flacks, this is slowly becoming your bag in PR. SEO is an ever-evolving thing. It’s like watching a child actor grow up — you know the brick wall is coming, it’s just when he or she will run smooth into the damn thing.

We are running into SEO and many flacks aren’t prepared because of all the many nuances behind keywords. What are they really? How do you use them? When is the best time to write them?

To wit, here’s our latest 5 Things listicle: What to know about choosing the right keywords. *High Five!*  Read more

No One Is Impressed by Your April Fools’ Stunt

Of all the groans you heard in the office today, approximately 40% were inspired by Google, which went all-out to develop a different April Fools’ campaign for every single person with a wi-fi connection.

Here’s the best one on a subject close to our hearts: the future of marketing measurement.

Now be honest: did your brand or client have a little stunt to promote?

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New Gmail Extension Allows You to Be Even More OCD Over Pitches

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So last month while we were sleeping, Google released a new Chrome/Gmail extension called Streak that allows you to see when recipients read your outgoing emails.

We’re a little glad that we didn’t hear about it upon release, because the appropriate adjectives used to describe it include “horrifying” and “creepy.”

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Microsoft Sticks with Former Clinton Flack for Top Strategic Role

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Microsoft isn’t listening to our advice.

Last week we learned that the company’s new CEO Satya Nadella was supposedly close to dropping former Clinton family flack/Burson-Marsteller head Mark Penn, now known as the guy behind all those anti-Google ads, as part of its brand refresh.

It now appears that Microsoft will take the very opposite approach by giving Penn the chief strategy officer position; he previously served as EVP of ads and strategy.

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Are ‘Connected Appliances’ the Next Big Thing, or What?

One way to bring attention to your client’s burgeoning industry: sell it to Google. The company’s $3.2 billion purchase of “smart home” startup Nest was the best possible PR for the push to synchronize appliances, which has yet to catch on despite all the press because it sounds a little weird.

This morning, however, we found ourselves strangely compelled by this demonstration of the world’s first “connected washing machine” via Berg, a UK cloud service company.

Today the product scored a mention in The Guardian, and based on the headline/pitch we can see why…

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Google’s Latest Press Release Tells Us How Not to Be ‘Glassholes’

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Google feels your pain…if you include yourself among the many “normals” who find themselves annoyed or freaked out by what the Internet has decided to call “Glassholes.”

In order to address the fact that the few “Glass Explorers” who’ve been picked to ease the product into the public sphere often come off as a cross between paid corporate shills and Doctor Who extras, Google just released a handy “how to” guide.

Now let’s review some highlights from the company’s first release as the digital Emily Post:

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WWD Keeps It Glassy for New York Fashion Week

You know, we really doubted Google Glass there for a minute.

Somehow, the world’s nerdiest eyewear continues to score media wins: the latest is the news, announced this morning, that WWD will include a “Glass Menagerie” in its New York Fashion Week coverage. What does that mean? Here’s your answer:

WWD isn’t just highlighting Glass, either.

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California to Google Barge: ‘Get off My Lawn!’

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Let no one accuse Google of being humorless. In November the company responded to rumors about the mysterious barge now floating in the San Francisco bay with the following statement:

“Google Barge…A floating data center? A wild party boat? A barge housing the last remaining dinosaur? Sadly, none of the above. Although it’s still early days and things may change, we’re exploring using the barge as an interactive space where people can learn about new technology.”

So…it’s like the digital Air and Space Museum?

We still have no specifics regarding the purpose of this massive metal husk, but the state of California’s decision to make Google move it ensures a new round of media attention as tech reporters everywhere continue to speculate.

It’s not really Google’s fault this time, though.

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