As a copywriter, PR professional, and overall Class-A nerd, I love Google.
Why? If you understand the ‘Google Zoo’ — Penguin, Panda, and Hummingbird — then you would know about the many changes Google has made to the search algorithms. In fact, the Internet guardian has practically declared war on Black Hat hackers and other ne’er-do-wells living in Mom’s basement with the latest version of Alienware.
NEWS FLASH: Google is making us better writers. Of course, in the process, they are so angering brands who spam the Internet. Latest on its ess-list is eBay. Not good.