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Posts Tagged ‘Group SJR’

Smartphone Breathalyzer Startup Partners with…Heineken?

heineken-1

At first we thought that a partnership between one of the world’s largest beer brands and a startup using technology to prevent drunk driving would make for an awkward pairing.

Yet, earlier this month, an Israeli company called Alcohoot whose product turns smartphones into breathalyzers joined forces with Heineken and won a bit of corporate coverage in the process. How so?

The company’s founders pitched the product as something that would help the company more fully embody its own “drink responsibly” message.

Their backstory was fairly compelling too.

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Kate Spade Will Pull Its ‘Kony’ Handbags

kate spade konyWe felt like the tweeters overreacted a bit to the Kate Spade bag that appears to read “I Love Kony” this week, but the brand apparently disagrees: today they announced plans to pull all the existing bags from stores.

Group SJR, the Hill + Knowlton Strategies company that represents the brand, issued the following statement:

This bag was designed as a celebration of kate spade new york, using the abbreviation of our name, kate (spade) new york. We regret the interpretation of this tote’s design and apologize for any misunderstanding. We take customer feedback seriously and are actively working to withdraw these items from our stores and wholesale partners.

It was an unfortunate incident, but this move appears to be the best way to tamp down the unintentional controversy. Worst of all, Joseph Kony is still alive and well despite Invisible Children‘s best guerrilla marketing efforts.

H + K, Booz & Co. Grow Content Marketing Wings

In yet another sign of the increasingly intimate (one might say co-dependent) relationship between PR and marketing, two top firms formed partnerships with content creation/digital branding agencies this week.

On Tuesday, Hill + Knowlton Strategies announced its acquisition of Group SJR, a New York/LA-based company focused on attracting audiences and building brand loyalty via strategic insights, “audience curation” and—most importantly—the creation and management of custom content.

The following day, Booz & Company made its new partnership with international branding/advertising agency Leagas Delaney official. LD is a London-based agency specializing in services ranging from advertising creative to media buys.

In both cases, the partners aim to create a sort of super-firm by fusing two or more distinct agencies in order to more completely serve each client’s diverse content/distribution needs—like a digital Power Ranger.

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