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Posts Tagged ‘guest post’

Brands Must Expose Themselves to Gain Market Credibility


Today we bring you a guest post from BJ Kito, VP of business strategy and general counsel at Digital Surgeons, a full-service agency driven by the relentless urge to move brands forward.

There is a movement out there: a movement of passionate consumers who search for and evaluate every available piece of data before making a purchasing decision. This “infolust” has sparked the emergence of a new and expanding persona: the Infosumer. The movement has created an inflection point in our society: consumers appreciate the abundance of data at their fingertips and use it for more than settling arguments at a bar.

Consumers have extended their love affair with research, comparison shopping and product reviews. They are interested in where things are being produced and what type of impact (both positive and negative) the brand they are supporting has on the community.

They want to make their own decisions.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Do We Rely Too Much on Stunts and Hoaxes?


Today we bring you a guest post on the value of the stunt by Todd Graff, VP of PR at Boston-based digital agency CTP.

When I was a kid, I loved Sports Illustrated. Waited every week for its Thursday arrival and had it devoured by the weekend. Few stories were as riveting as “The Curious Case of Sidd Finch,” George Plimpton’s brilliant 14-page tale of the part-yogi, part-recluse who could reach 168 mph with his fastball. It was, of course, a hoax, baseball’s version of “War of the Worlds”. So wonderfully executed, in an April 1 issue, there was entertainment in getting taken for a ride.

I’m reminded of the story in looking through more and more campaigns that revolve around, or involve, deception.

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Keeping Content Alive: 8 Ways to Get More from a Byline


Today we bring you a guest post from Kara Lundbergan account supervisor at RH Strategic – the PR firm for a hyper-connected world, delivering integrated media, social & digital strategies for technology, healthcare, and public sector markets. Follow her on Twitter!

Bylined articles play an important role in the content strategies we prepare for our clients in the healthcare, enterprise and public sector technology spaces. In our world of niche audiences served by trade publications, bylined articles are a great way to provide a client’s point of view on a particular topic of interest to their target audiences. These pieces, typically penned by the CEO, a subject matter expert, or industry visionary, are also often requested by editors as a result of our media pitching efforts.

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Marketers Must Give Consumers What They Really Want: Return on Time Invested


Today we bring you a guest post from BJ Kito. Kito is VP of business strategy and general counsel at Digital Surgeons, a full-service agency driven by the relentless urge to move brands forward.

When planning marketing strategies, we often overlook the importance of delivering ROI to consumers (yes, consumers). Brands always want to know what their expected return on investment is, but consumers expect a return on their own investment as well—and we’re not just talking discounts or promotions. In their case, it’s a return on the time they’ve invested to interact, engage, share or converse within their social communities.

Content Still King; Context Anointed Queen

In the near term, we’ll continue to look at consumers as belonging to different micro-communities and position brands within those communities for sharing and discussion. But as tech makes our lives more and more interconnected, these communities will be flooded with marketing messages.

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5 Ways to Host a Successful Holiday Party for Your Clients

Oh, Shutterstock. Never change.

Today’s guest post comes from Nicolina Cabezal, marketing manager at NYC-based premium paper company JAM Paper & Envelope. JAM is a go-to shop for PR to create media kits and other promotional materials—and they’re on Facebook, Twitter and Google+.

With the holidays fast approaching, it’s time to start working on clients’ holiday parties. Most of the time the media won’t bother covering an office holiday party, but if it’s done right your employee party can turn into a full-on media event. Here are five simple steps:

1. Start Planning and Promoting Early

Planning – It’s all About the Theme: Planning should be done at least two months in advance, if not sooner. This gives you enough time to brainstorm a clever theme and execute it. The theme is the most important thing because the press isn’t going to care about the generic corporate holiday party. Find a clever way to turn it into a story: for instance, invite members of a reputable charity and make a donation in the company’s name.

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5 Tips for Creating Great Multimedia Press Releases

Today we bring you a guest post via Sheldon Levine. Levine is community manager for Marketwired/Sysomos, an innovative social intelligence company offering global news distribution and reporting services as well as state-of-the-art social media monitoring and analytics powered by Sysomos. Marketwired and Cision recently partnered to allow Cision customers to connect with media, influencers and customers through Marketwired’s distribution channels.

With thousands of news releases being distributed every day, PR pros are constantly looking for opportunities to reach a broader audience and drive more views. Incorporating multimedia is one of the most effective ways to accomplish this goal — especially when some sources credit multimedia embeds for traffic bumps of up to 77%.

Perhaps we can, armed with this knowledge, officially declare text-only press releases as a thing of the past. We know visual storytelling is a critical pillar in any effective communication strategy. Just look at how brands continue to invest in image-driven social networks like Instagram, Pinterest and Tumblr. At Marketwired, we believe this best practice shouldn’t be limited to social media. Creating multimedia –photos, video, audio, or infographics, for starters – is a smart PR tactic. As an added bonus, the fresh content can be shared on blogs or across social channels, thereby spreading a release’s main messages even further.

Whether we’re considering products, food or information, we consume with our eyes. Multimedia often offers the extra “sizzle” journalists and bloggers are looking for in their content, and in some cases such releases become stories in their own right. Here are five tips to make your multimedia press releases “pop”:

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