Today we bring you a guest post from Kara Lundberg, an account supervisor at RH Strategic – the PR firm for a hyper-connected world, delivering integrated media, social & digital strategies for technology, healthcare, and public sector markets. Follow her on Twitter!
Bylined articles play an important role in the content strategies we prepare for our clients in the healthcare, enterprise and public sector technology spaces. In our world of niche audiences served by trade publications, bylined articles are a great way to provide a client’s point of view on a particular topic of interest to their target audiences. These pieces, typically penned by the CEO, a subject matter expert, or industry visionary, are also often requested by editors as a result of our media pitching efforts.