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Posts Tagged ‘guest post’

5 Top Music-Focused Firms Share Their Strategies and Inspirations

Turntable

Today we bring you a guest post by Devin Jacobs, a student at Berklee College of Music and an aspiring music publicist/manager. (He tells us that he loves spaghetti and meatballs.)

Over the course of the past decade, the music business has seen a sharp rise in independent publicists as traditonal, antiquated promotional tactics fall by the wayside.

PR as we know it has played an immense role in the digital revolution of the industry, from highly-scrutinized pop stars to rising underground acts. As fans and aspiring professionals, we decided to contact some of our favorite firms — shops that excel at building brand equity for their clients — to get their own takes on how they make it work.

(Please keep in mind that list is in no particular order.)

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

5 Tools Modern PR Pros Can Use to Maximize ROI

TOOLS

Today we bring you a guest post by Chief Strategy Officer Rebekah Iliff of AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

In a world where office managers have become “Campus Innovation Advocates” and HR reps have metamorphosed into “Company Culture Experts”, it’s no doubt that the act of reinventing traditional roles has benefits beyond morale. Aside from the perk of having a cool business card to whip out, the titles of today push employees to redefine their place and purpose within an organization. Case in point: diet ice cream is far less inspiring than sorbet. Which makes you want an extra scoop?

Sure — there’s the fun-factor, but reinvention also raises expectations for roles altogether, and if you want your company to be cutting edge, you’ll want to consider some role revamps during your next round of organizational restructuring.

So what about the reinvention of marketing/PR roles and the titles that go with them?

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Is Social Media Really Social?

Is Social Media Social-09

Today we bring you a guest post by Paul Bernardini, Senior Associate at Eastwick.

Call me old school, but no, social media isn’t social.

To be social or to socialize means having one-on-one conversations and contributing to the rumble of small talk at gatherings. It demands that one be physically present. Speaking out loud, understanding body language, learning how to listen, respond, retain and relate are the constructs of socializing and foundational skills that deserve time and attention.

However, it’s not lost on me that social media is redefining the term “social” and the lens through which corporate America views it. The number of followers or connections that reporters, job prospects or companies have is becoming primary criteria in earning clout. Social media has built a world in which Twitter dominates the news cycle, LinkedIn can build careers and Facebook does the impossible by interlinking the world.

It’s a big deal.

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Walk the Talk: Standing Up for the Value of Your Creative Work

Fired

Today we bring you a guest post by Stan Friedman, founding principal at San Francisco’s Pivotal Communications.

Two weeks ago, Microsoft — the world’s #1 software company, awash in a record $22 billion in net income on more than a record $87 billion in 2014 global revenue — announced that nearly 20% of its workforce would be laid off. It was the largest one-time firing in company history.

Citing pursuit of a broader “transformation” for Microsoft, its CEO said that he intends to “flatten the organization and develop leaner business processes.”

You may not be in the tech sector, but we’ve all heard this type of corporate rationale many times before….

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Insulting Customers on Facebook: Real-Life Basil Fawlty or Just Bad PR?

Basil F

Today we bring you a guest post from Alison Lancaster, an account manager at Pressat, a press release distribution service based in Ancoats, UK. She has more than 15 years experience working in the PR industry. You can follow her on Linkedin.

With about two-thirds of consumers checking online reviews before booking a place to stay, many small businesses are leveraging social media to handle customer feedback — be it positive or negative. After all, such content is readable by potential future guests.

However, the act of maintaining a good public image is not on the top of one Scottish hostel owner’s list.

Todd Pedersen, who runs the Blue Sky Hostel in Glasgow, recently attracted international media coverage after branding a guest a “retard” on the hostel’s Facebook page when the customer voiced her discontent in a negative review.

Then things went a little crazy. Screenshots after the jump.

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Best Practices for Credible Content Marketing

Content Mktg

Today we bring you a guest post from Petr Palas, CEO and founder of content management provider Kentico.

In a recent survey conducted by Kentico, we found 74% of the general public trusts content from businesses that educate readers on a particular topic.

This is, however, a fragile trust that businesses must take care in protecting. Even adding a product pitch at the bottom of an otherwise objective blog post will kill the credibility of the piece for 29% of those who responded to our survey.

So what can content marketers do to maintain the trust of their target audiences?

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The 5 W’s of NEO™: Spelling Out PR’s Newest Optimization Technology

vintage IBM

Today we bring you a guest post by Leta Soza. Soza serves as PR Engineer at AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Last week, PRTech took another step forward.

Heidi Sullivan, Cision’s SVP of digital content, shared 5 metrics and tools that should be on every PR pro’s radar. On the list was a recent arrival to the SEO/SMO soirée: News Engine Optimization aka NEO™.

If you don’t know about this newcomer to the PR party, let me be the first to introduce you. NEO™ is a new tool for PR optimization. Through robust insights and unprecedented message intelligence, NEO™ aims to usher in a new paradigm for proving the ROI of PR.

An in-depth technology spotlight can found via this recently published white paper, but in case you’re in a rush, I’ve culled together a breakdown of the newest weapon in PR’s arsenal.

Without further ado I bring you the 5 W’s of NEO™:

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5 Tips for Breaking Into the Public Relations Industry

PR PR PR PR

Today we bring you a guest post from Ilana Zalika, Principal & Co-Founder of NJ/NYC firm Resound Marketing.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

It’s a question I get asked a lot: how do I break into PR? The truth is, there are many different types of public relations – from fashion and tech, to healthcare, beauty, and entertainment – and each one operates in a different way. But as with any industry, there are some universal truths that apply across the board.

1. Personality goes a long way.

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The Shocking Truth About Millennials

GEN Y WHAT

Today we bring you a guest post from BJ Kito. Kito is VP of business strategy and general counsel at Digital Surgeons, a full-service agency driven by the relentless urge to move brands forward.

If you Google “Millennials are,” the top searched suggestions that pop up are, “lazy,” “stupid,” and “the worst.”

Millennials are

Such are the suspicions of the Googling public, hardly an endorsement of Generation Y. But before you target your next Millennial marketing campaign at a vapid, selfish protopersona with pain points that include “the iPhone losing battery power” and “to Nook or to Kindle,” let’s allow the Millennials to speak for themselves.

If you don’t understand where the Millennial zeitgeist is today, you won’t be there to capture its brand loyalty tomorrow. The preponderance of this generation, which will constitute 75% of the global workforce by 2025, is committed to actively creating social change.

Say what?

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3 Important PR Lessons from 3 Biz Dev Connections

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Today we bring you a guest post by Sarah Rose Attman, president of Sarah Rose Public Relations and former staff reporter for US Weekly.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

As a 20-something single lady, I’ve come to realize that finding new business is strangely reminiscent of searching for a boyfriend. I want someone who I work well with, someone who is interesting, someone I believe in, and of course, someone who can afford me.

When I started my company, Sarah Rose Public Relations in 2012, I didn’t realize how important “business development” would be to my success. I was simply trying to improve my PR skills of media relations and digital strategies. As my expertise and pricing increased, I realized that attracting new businesses is a skill in and of itself.

There are many tactics people use to drum up new business, but in my experience new clients often show up in the most unusual places. Here are three of the weirdest ways I’ve gotten new business and three PR lessons to be learned.

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