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Posts Tagged ‘guest post’

Walk the Talk: Standing Up for the Value of Your Creative Work

Fired

Today we bring you a guest post by Stan Friedman, founding principal at San Francisco’s Pivotal Communications.

Two weeks ago, Microsoft — the world’s #1 software company, awash in a record $22 billion in net income on more than a record $87 billion in 2014 global revenue — announced that nearly 20% of its workforce would be laid off. It was the largest one-time firing in company history.

Citing pursuit of a broader “transformation” for Microsoft, its CEO said that he intends to “flatten the organization and develop leaner business processes.”

You may not be in the tech sector, but we’ve all heard this type of corporate rationale many times before….

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Social Media 101

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Insulting Customers on Facebook: Real-Life Basil Fawlty or Just Bad PR?

Basil F

Today we bring you a guest post from Alison Lancaster, an account manager at Pressat, a press release distribution service based in Ancoats, UK. She has more than 15 years experience working in the PR industry. You can follow her on Linkedin.

With about two-thirds of consumers checking online reviews before booking a place to stay, many small businesses are leveraging social media to handle customer feedback — be it positive or negative. After all, such content is readable by potential future guests.

However, the act of maintaining a good public image is not on the top of one Scottish hostel owner’s list.

Todd Pedersen, who runs the Blue Sky Hostel in Glasgow, recently attracted international media coverage after branding a guest a “retard” on the hostel’s Facebook page when the customer voiced her discontent in a negative review.

Then things went a little crazy. Screenshots after the jump.

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Best Practices for Credible Content Marketing

Content Mktg

Today we bring you a guest post from Petr Palas, CEO and founder of content management provider Kentico.

In a recent survey conducted by Kentico, we found 74% of the general public trusts content from businesses that educate readers on a particular topic.

This is, however, a fragile trust that businesses must take care in protecting. Even adding a product pitch at the bottom of an otherwise objective blog post will kill the credibility of the piece for 29% of those who responded to our survey.

So what can content marketers do to maintain the trust of their target audiences?

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The 5 W’s of NEO™: Spelling Out PR’s Newest Optimization Technology

vintage IBM

Today we bring you a guest post by Leta Soza. Soza serves as PR Engineer at AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Last week, PRTech took another step forward.

Heidi Sullivan, Cision’s SVP of digital content, shared 5 metrics and tools that should be on every PR pro’s radar. On the list was a recent arrival to the SEO/SMO soirée: News Engine Optimization aka NEO™.

If you don’t know about this newcomer to the PR party, let me be the first to introduce you. NEO™ is a new tool for PR optimization. Through robust insights and unprecedented message intelligence, NEO™ aims to usher in a new paradigm for proving the ROI of PR.

An in-depth technology spotlight can found via this recently published white paper, but in case you’re in a rush, I’ve culled together a breakdown of the newest weapon in PR’s arsenal.

Without further ado I bring you the 5 W’s of NEO™:

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5 Tips for Breaking Into the Public Relations Industry

PR PR PR PR

Today we bring you a guest post from Ilana Zalika, Principal & Co-Founder of NJ/NYC firm Resound Marketing.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

It’s a question I get asked a lot: how do I break into PR? The truth is, there are many different types of public relations – from fashion and tech, to healthcare, beauty, and entertainment – and each one operates in a different way. But as with any industry, there are some universal truths that apply across the board.

1. Personality goes a long way.

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The Shocking Truth About Millennials

GEN Y WHAT

Today we bring you a guest post from BJ Kito. Kito is VP of business strategy and general counsel at Digital Surgeons, a full-service agency driven by the relentless urge to move brands forward.

If you Google “Millennials are,” the top searched suggestions that pop up are, “lazy,” “stupid,” and “the worst.”

Millennials are

Such are the suspicions of the Googling public, hardly an endorsement of Generation Y. But before you target your next Millennial marketing campaign at a vapid, selfish protopersona with pain points that include “the iPhone losing battery power” and “to Nook or to Kindle,” let’s allow the Millennials to speak for themselves.

If you don’t understand where the Millennial zeitgeist is today, you won’t be there to capture its brand loyalty tomorrow. The preponderance of this generation, which will constitute 75% of the global workforce by 2025, is committed to actively creating social change.

Say what?

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3 Important PR Lessons from 3 Biz Dev Connections

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Today we bring you a guest post by Sarah Rose Attman, president of Sarah Rose Public Relations and former staff reporter for US Weekly.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

As a 20-something single lady, I’ve come to realize that finding new business is strangely reminiscent of searching for a boyfriend. I want someone who I work well with, someone who is interesting, someone I believe in, and of course, someone who can afford me.

When I started my company, Sarah Rose Public Relations in 2012, I didn’t realize how important “business development” would be to my success. I was simply trying to improve my PR skills of media relations and digital strategies. As my expertise and pricing increased, I realized that attracting new businesses is a skill in and of itself.

There are many tactics people use to drum up new business, but in my experience new clients often show up in the most unusual places. Here are three of the weirdest ways I’ve gotten new business and three PR lessons to be learned.

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Ego, Adrenaline and Hubris: Keeping the Fuel of IPOs In Check

IPO

Today we bring you a guest post via Paul Wilke. Wilke is CEO of Upright Position Communications, the leading IPO public relations firm in Silicon Valley.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

Alibaba, GoPro, and Datalogix are just three names that are being volleyed around under the “Next Big IPO” moniker of 2014. As these companies get closer to their IPOs, they will invariably be compared to Facebook’s IPO, Twitter’s IPO or [INSERT HOT COMPANY’S NAME HERE]’s IPO.

It’s what’s done.

But what’s behind the buzz and desire for greatness? Besides the obvious almighty dollar, IPOs today are often fueled by the egos, adrenaline and hubris of those behind the IPO. But it’s important to keep each of those elements in check, especially when it comes to IPO PR.

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Brands Must Expose Themselves to Gain Market Credibility

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Today we bring you a guest post from BJ Kito, VP of business strategy and general counsel at Digital Surgeons, a full-service agency driven by the relentless urge to move brands forward.

There is a movement out there: a movement of passionate consumers who search for and evaluate every available piece of data before making a purchasing decision. This “infolust” has sparked the emergence of a new and expanding persona: the Infosumer. The movement has created an inflection point in our society: consumers appreciate the abundance of data at their fingertips and use it for more than settling arguments at a bar.

Consumers have extended their love affair with research, comparison shopping and product reviews. They are interested in where things are being produced and what type of impact (both positive and negative) the brand they are supporting has on the community.

They want to make their own decisions.

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Do We Rely Too Much on Stunts and Hoaxes?

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Today we bring you a guest post on the value of the stunt by Todd Graff, VP of PR at Boston-based digital agency CTP.

When I was a kid, I loved Sports Illustrated. Waited every week for its Thursday arrival and had it devoured by the weekend. Few stories were as riveting as “The Curious Case of Sidd Finch,” George Plimpton’s brilliant 14-page tale of the part-yogi, part-recluse who could reach 168 mph with his fastball. It was, of course, a hoax, baseball’s version of “War of the Worlds”. So wonderfully executed, in an April 1 issue, there was entertainment in getting taken for a ride.

I’m reminded of the story in looking through more and more campaigns that revolve around, or involve, deception.

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