TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Gwyneth Paltrow’

Gwyneth Paltrow Will Destroy You, Vanity Fair

shutterstock_122722468Want to get your A, B, or C-list client featured in Vanity Fair? According to the gossip blogs (which we would never, ever read), you might have to go through Gwyneth Paltrow first. It seems Mrs. Coldplay is pretty upset about a “take-down piece” rumored to appear in the magazine that will reveal some sort of personal blah, blah, whatever.

We’re more interested in Radar Online‘s claims that the actress has embarked on a mission to destroy the magazine’s reputation as the kind of thing that people with too much free time on their hands flip through while scheduling tours of their mansions.

(Just kidding, Graydon CarterBored to Death was a great show.)

She supposedly sent mass emails to her celebrity friends telling them to boycott the VF and convinced George Clooney to cancel his scheduled appearance on its cover. The campaign may have worked, because the story didn’t run in this month’s issue—but one of those reps that always leads us to ask “are these real people?” told Radar that:

“Too many resources have been plowed into it and too many bridges have been brined [burned?] for it to be killed”

We’d ask who does media relations for Paltrow, because there has to be a better way to combat bad publicity.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Vanity Fair No Longer Gives Good Press

Vanity Fair apparently landed in the Hollywood doghouse faster than you can say “Tom Cruise Katie Holmes Scientology.”

You don’t have to take our word for it; just ask Gwyneth Paltrow, who told her actor/publicist friends to stop working with the mag back in June after she soured on a planned cover story.

Read more

Naked Juice Bares All in False Advertising Settlement

Naked Juice bottle Today in Put Your Clothes Back On news: we can add Naked Juice to the quickly growing line of foodstuff brands settling class-action lawsuits over deceptive health claims. Parent brand PepsiCo clearly missed the message about transparency being the best PR practice around, effectively admitting in the settlement that its “all natural” marketing claims are less than 100% accurate.

We’re not talking pasteurization here, people: the smoothie fakers include such “unnaturally processed and synthetic” ingredients as zinc oxide, ascorbic acid, and calcium pantothenate, all of which sound better suited to a meth lab than an orange grove (insert your Breaking Bad shout out here). In fact, that last one is derived from formaldehyde, to which we say: ewww, man. Ewww.

The juice may taste good, and it’s a hell of a lot healthier than much of the stuff we shove into our faces on a regular basis, but it’s hardly the “freshest” or the “purest” thing around, no?

Read more

Meet SPANX, the Store

SPANX storeHold your breath for some uplifting news: SPANX is coming to a mall near you.

Red-blooded Middle Americans like Gwyneth Paltrow have already let the world know how much they love the simple hosiery brand. Katy Perry worries about “look[ing] fat” without her SPANX tights, while Miley Cyrus refers to hers as “a gift from God” and Tina Fey sees them as “my dream come true” (we’ll take her word for it). Now the company and its media team prepare for the big time after blowing up thanks to the brilliance of its founder and its masterful promotion of a very basic concept: practical comfort tinged with feel-good new age vibes.

OK, we all love SPANX. But do we love SPANX enough to turn a pantyhose maker into a retail giant? The company’s first boutique opened in a Washington, DC suburb last month, and sister branches will soon grace the nation’s largest malls in King of Prussia, PA and Paramus, NJ. So will the little underwear startup grow big enough to take on Victoria’s Secret (aka the Fox News internship program)?

The brand’s selling point is very different than Victoria’s patented “make me sexy” bit: In keeping with the theme of self-acceptance and comfort, the company intends to greet shoppers at each store with “cheer squads” that will pave the way for “sales clerks with ‘super-shaping powers’” descending “to recommend products such as the $98 smoothing bodysuit to nip in the hips and enhance the thighs without plastic surgery”. Founder and Richard Branson student Sara Blakely described her vision of the stores as “a place where everybody knows your name — and your bra size!”

Sounds very specific!

Read more