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Posts Tagged ‘Hewlett-Packard’

What Are America’s 10 ‘Most Hated’ Brands? And Why?

Lord VoldemortToday we came across a list of “America’s 10 Most Hated Companies” courtesy of Ragan’s PR Daily and 24/7 Wall Street, which compiled the worst of the worst based on “stock performance, employee and customer satisfaction, and management decisions.”

We were intrigued, so we figured we’d peruse the list and see what we could make of it. What are these brands, and what did they do to offend the American public (and their investors) so badly?

Here they are, along with our past and present theories on why they suck:

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How Is IBM America’s ‘Greenest Company?’

After reading The New York Times expose about the incredible amounts of energy wasted in the data centers of “environmentally friendly” Internet juggernauts like Facebook and Google, we have to admit we’re a little surprised to learn that tech brands dominate Newsweek’s list of the “greenest” companies in America year after year.

This year, in fact, IBM and Hewlett-Packard retained the top two spots, followed by Sprint Nextel and Dell. We had to check our calendars: Is it 2012 or 1997?

How did IBM achieve its somewhat enviable position atop the green heap? We won’t get into Newsweek’s extensive methodology, but the report notes two particular projects: The Smarter Planet initiative helps IBM clients analyze their consumption of resources in order to make for more environmentally efficient businesses, but we’re more interested in the company’s Zurich Research Laboratory.

In 2008, the Swiss techies pioneered a “zero carbon emission data center” that works by redirecting the massive amounts of waste heat generated by all those buzzing hard drives and using it to regulate the temperatures of buildings and create a “municipal heating network”. Most importantly, the system uses the heat to more efficiently cool the chips themselves–so IBM truly recycles its own energy.

OK, that’s pretty cool.

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Roll Call: Young & Rubicam Chicago, Nimble, DailyCandy, and More

Young & Rubicam Chicago has appointed Bill Cimino as its new chief creative officer, succeeding Bob Winter. Mr. Cimino joins Y&R Chicago from DDB Chicago, where he most recently served as the senior VP-exec creative director and global creative director on McDonald’s. He also led DDB’s Capital One business and worked on other clients such as Anheuser-Busch, Discover Card, General Mills, Frito-Lay, State Farm and Sierra Mist. (AdAge)

Nimble has announced that Brandon Vallade has joined the Nimble team as vice president of engineering. Formerly vice president of technology at Fox Digital Media, Vallade will lead the expansion of the Nimble platform and its development strategy. Vallade brings highly scalable platform development experience to his role at Nimble, including 7 years at Fox leading the Digital Media team. He managed a group of 40-plus responsible for building and maintaining the web applications, web sites and mobile applications for the Fox Network Group digital properties, including FOXSports.com, FOX.com, AmericanIdol.com and others. (Release)

Alison Moore has been named executive vice president and general manager of DailyCandy. Moore joins from Home Box Office, where she was senior vice president, digital products. Effective November 1, she will report to Nick Lehman, president of digital for NBCUniversal’s Entertainment & Digital Networks and Integrated Media group, of which DailyCandy is a part. (Release)

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Apple’s Win: Beginning of the End for PC’s?

You’ve probably heard that Apple won their big copyright infringement suit against Samsung. Their victory was, in fact, overwhelming—but how did it change the current tech landscape?

We feel like the verdict made Google sweat, but they seem to think that they’ll be fine since most of the claims  “don’t relate to the core Android operating system.” And while Samsung will have to make some big changes in key product lines (especially as they begin new rollouts), they’ve labeled the financial losses “manageable.”

So who were the biggest losers? Dell and Hewlett-Packard, the world’s top producers of personal computers.

While these two former heavyweights weren’t directly involved in the case, its conclusions only served to re-emphasize how quickly they’re falling from their former perches atop the tech heap. The message: The iPhone, tablets and touch-based computing are the future, while traditional PCs are a fast-fading thing of the past. Color us shocked!

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Apple on Foxconn: We’re Doing Better, See?!

Apple won a small reprieve on the matter of its biggest PR problem this week as the Fair Labor Association announced that the tech giant has slightly improved conditions at its now-infamous Foxconn plants in mainland China. The catch? Auditors stress that “the toughest tasks lay ahead.”

Prodded into action by pressure over a series of not-quite-positive stories in The New York Times, Apple has taken some steps to improve its standing among global labor advocates by reducing hours, raising wages and, apparently, improving general work conditions from “suicide-inducing” to “somehow tolerable!”

This is what we call progress. But it’s not like Apple really had a choice in the matter.

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Roll Call: Kyodo PR, WCG, Business Wire, and more

Akira Yamada has been named the president and CEO of Kyodo Public Relations, one of the largest firms in Japan, after the company’s founder Sakae Ohashi stepped down following a financial scandal. An investigation found that Ohashi embezzeled money to repay personal loans. Two board members have also left the company. Yamada says a corporate governance group has been established. Ruder Finn partnered with the firm in November[via Holmes Report]

H-P CEO Meg Whitman has hired Henry Gomez as chief comms officer and EVP. The two have a long relationship that extends back to her work at eBay and her run for California governor. The relationship even spawned the moniker “Menry.” AllThingsD has the press release.

Michael Frohlich has been named Ogilvy PR‘s MD of the EAME region’s consumer marketing practice, a newly-created position. Frohlich was previously with the Bell Pottinger Group, which recently ran into trouble over some secret footage. He’ll join the firm in February. [via]

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Roll Call: U.S. Olympic Team, Minnesota Vikings, Pollack PR, and More

Bob Condron will retire from his position as director of media services for the U.S. Olympic Committee in January. He’s been with the organization for 28 years. [via Washington Post]

Jeff Anderson has been promoted to director of corporate comms for the Minnesota Vikings, a new position. He began working with the team nine years ago as a PR intern. He’ll be handling non-football related communications such as community relations and the efforts to get a new stadium. [via Sports Illustrated]

The Pollack PR Marketing Group is opening an office in New York City on September 1. The L.A.-based firm has chosen Mike Greece to lead the new office. Greece was previously the MD of the New York office of Padilla Speer Beardsley.

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Brunswick Jumps In The Autonomy/HP Deal

Photo: Tim Ireland, PA

Autonomy, the tech company that is now in the process of being acquired by HP, has hired Brunswick Group to help with the deal. The company already worked with FD on financial communications matters. Richard Jacques, a Brunswick partner, and Chris Blundell, a director at the firm, are handling the work.

Shares of the company’s stock leaped 75 percent with the announcement of the proposed deal.

Total aside, we’re sitting near a TV and just heard the Lea Michele TouchPad ad playing in the back. *Sigh*

[via PRWeek UK]