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Posts Tagged ‘Hillary Clinton’

Tried and True Moves from the Clinton PR Machine

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In the essay “My Battle With the Clintons“, completely objective reporter Daniel Halper (who just happens to edit the conservative Weekly Standard) gives Politico some dirt regarding his “It Happened to Me” moment going toe-to-toe with the Clinton PR team over his critical book.

“When I started to write Clinton, Inc: The Audacious Rebuilding of a Political Machine, I knew the reaction to expect… But even if I hadn’t known it, many, many people in Washington, on the left and right, popped up to warn me of what to expect from the Clinton PR team. Other authors—legitimate ones with serious pedigrees—who’d written about the Clintons said they were threatened and verbally attacked. Of course, nearly everyone in Washington has seen the much-vaunted Clinton PR machine in action. It’s very predictable.”

Love ‘em or hate ‘em, the Clintons know a thing or two about this PR biz. According to Halper, here’s how it works:

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Presentation Writing: Design and Delivery

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Thank God Hillary Clinton’s ‘Book Tour’ Is Over

In case you missed it, Hillary Clinton appeared on The Daily Show with Jon Stewart Tuesday to “talk about her new book,” Hard Choices.

“No one cares” about the book, Stewart said. “They just want to know if you’re running for president.”

Talk about the elephant in the room—he must be tired after making appearances at every stop on Clinton’s book publicity campaign. Read more

#PRWIN: Hillary Clinton Greets Stalking Squirrel, Promotes Book at the Same Time

Hillary Clinton shakes stalking squirrel’s hand, gives him book – CNN Political Ticker - CNN.com Blogs-1In case you haven’t heard, a protester from the Republican National Committee — dressed, for some reason, in a squirrel costume — has been following Hillary Clinton around while touting terrible puns like “another Clinton in the White House is nuts.”

About eight minutes before Hillary was supposed to appear at a CNN town hall meeting on Tuesday, her motorcade pulled over to the side of the street. Instead of heading directly into the studio, the former secretary of state got out of her car to meet the republican rodent face-to-face.

“Hello, Mr. Squirrel, how are you?” she said, smiling. She then placed a copy of her book Hard Choices in his fuzzy hand, saying, “I wanted you to get you a copy of my book…I hope that you will make the hard choice and read my book.” She even threw in a compliment: “You bring a smile to a lot of people’s faces,” she said. She then shook the squirrel’s massive hand and said, “Thank you, Mr. Squirrel. Thank you so much.”

She even managed to wave politely to the crowd, thank them, and make it to the studio just in time. Clas-sy. Read more

Hillary Clinton’s Publicist Defends Himself for a Change

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Philippe Reines is not easily amused, and he’s definitely not too fond of the jokers at BuzzFeed.

Yet, given the insidious rumor that his boss Hillary Clinton might just run for president in 2016, he could become the best-known publicist in Washington over the next 30-and-change months. Reines’s recent New York magazine profile is well worth a look—if only because he seems to disprove many of the stereotypes that interviewer Reid Cherlin and thousands of others held about him.

Despite being described as the “longtime keeper of Hillary Clinton’s image“, earning the deputy assistant secretary for strategic communications title, and founding his own advisory firm called Beacon Global Strategies, he doesn’t seem to take his job too seriously.

Some takeaways after the jump.

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14 PR and Social Media Winners from Super Bowl XLVIII

superbowl2That was a boring Super Bowl in every way. Not only was the game itself a blowout, but most of the ads were lackluster and no brand recreated Oreo’s breakout success on social.

Still, a few companies and personalities did manage some clever nuggets, which we will now review.

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Hillary Clinton Spokesperson Responds to BuzzFeed’s ‘Inane’ Questions with Poop Jokes

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Is inane really the right word here?

So have you heard about Hillary Clinton recently? Get used to it.

Today the Most Important Story concerns her official spokesman Philippe Reines‘ decision to take a break from his ongoing “whose name is funniest” feud with RNC chairman Reince Priebus and reaffirm the fact that he does not much care for The Buzz Feed or reporters contained therein!

This little aside came about after everyone on Twitter shared the most important revelation to emerge from Clinton’s recent “I may or may not be running for President” tours: she hasn’t driven a car since 1996.

(This is where you express genuine surprise.)

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CNN Cancels Hillary Clinton Biopic

Not impressed.

The minute CNN announced that it would be producing a film version of Hillary Clinton‘s career, critics pounced on the move as evidence of the network spinning its wheels on behalf of the former Secretary of State and all-but-certain presidential candidate. Republican National Committee chairman Reince Priebus went so far as to cite the doc, along with NBC’s planned miniseries, when calling on his party to boycott both networks in 2016 due to “obvious bias.”

Now they might not have that problem. This morning the film’s would-be director Charles Ferguson, best known for his financial industry doc Inside Job, announced via The Huffington Post that the project is officially kaputt. He cited a lack of cooperation on the part of Clinton’s media team as the main reason for his decision.

Seems HC’s publicist phoned the director the day after he signed the contract to ask some probing questions; “media fixer” Philippe Reines followed by grilling various CNN executives about possible “conflicts of interest” on the for-profit movie before leaking his concerns to Politico. No word on whether he told Wolf Blizter to “f*ck off and have a good life.

In short, the team agreed with Reince’s conclusion and vetoed participation in the project in order to minimize the inevitable “lamestream media carries water for Clinton” critiques. The HuffPo story has more salacious details about Ferguson’s meeting with Bill, whom he calls “a really good actor” (that’s not a compliment).

Don’t worry, though: NBC’s miniseries is still on, meaning The Daily Beast will have plenty of time to figure out whether Diane Lane is “too sexy” for the role.

The Key Ingredients of Well-Crafted Speeches

“Before you ask me who wrote such shrewd prose, let me just say: Speeches are like sausages. It’s better not to see them being made”. Those were comments by New York City Mayor Michael Bloomberg, as reported in a recent New York Times article. Years earlier, when a West Wing episode focused on drafting a State of the Union speech, in culinary terms it was like a ten-course gourmet meal. (Photo below: scene from West Wing episode at 2006 Democratic National Convention)

Speechwriting coach and author Joan Detz certainly agrees about the challenges of creating and delivering effective speeches. But instead of keeping her speechmaking sauce secret, she demystified the process and shared some pointers during the IABC World Conference in New York last month.

Worth the effort? “Remember, it’s an invite, not a subpoena,” Detz cautioned the audience. Before covering the specifics of speech content, she emphasized that prospective speakers should weigh whether the speech is even worth the substantial amount of time involved in preparation, revisions, rehearsal and travel. “It’s ok occasionally to decline an invitation to speak”, she said.

Clearly this may run counter to the goals of many corporate presenters and those seeking high-profile, lucrative speaking engagements. Though as Detz noted, “too much value is lost by giving mediocre speeches. Huge egos go out and speak too much when they could be doing other things.”

Deciding factors: What are key variables Detz recommends considering when figuring out which speeches are warranted? Find out about the host organization, target audience, subject matter, which other speakers are slated to appear, the proposed day and time slot. That way you won’t end up delivering a talk to a controversial group or be surprised when you show up and discover you’re scheduled for the dreaded late afternoon session. (And it’s best not to take the stage behind comedian John Oliver, unless you’re Stephen Colbert.)

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Kris Balderston Moves from State Department to Fleishman-Hillard

Fleishman Hillard In another sign of the very close proximity of PR to politics, international communications firm Fleishman-Hillard just announced the appointment of State Department official Kris Balderston to the role of senior partner and general manager of the company’s Washington, D.C. office.

Balderston most recently worked within the office of Secretary of State Hillary Clinton; during his time there, he “conceptualized and led” the Global Partnership Initiative, a program designed to “strengthen and deepen U.S. diplomacy and development around the world” and address international humanitarian challenges by pairing government organizations with private businesses and non-profit groups.

Balderston has held a number of roles in government over the past 30+ years; he worked as deputy secretary to the cabinet and deputy assistant to President Bill Clinton and served as legislative director and deputy chief of staff for then-Senator Hillary Rodham Clinton.

The firm’s release did not elaborate on the specifics of Balderston’s new role beyond president and senior partner Martha Boudreau’s assertion that his experience leaves him “uniquely able to help lead our global public affairs practice in a time of globalization, great change and innovation.”

Scott Brown and The Dangers of Late-Night Tweeting

Scott Brown TwitterScott Brown, the former Massachusetts senator whose recent loss to Elizabeth Warren left his political future uncertain, got some unwanted attention over the weekend after releasing a series of nonsensical late-night tweets that left many questioning his sobriety.

It’s both a silly story and a great illustration of how a series of poorly thought-out messages can lead to PR disaster–especially for public figures on social media.

The timeline is pretty simple:

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