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Posts Tagged ‘How to Pitch for PR’

SheKnows Needs Original, Timely PR Pitches

She-Knows-Article

SheKnows.com is a no-nonsense, service-driven site that gets 68 million monthly page views. It’s known for its broad range of content that aims to empower women, making it perfect for PR pros hoping to showcase their clients to a female audience on a constant hunt for everyday solutions.

Lauren Swanson, director of editorial operations, advises that publicists pitch original angles that readers can use. Also, be aware of the editorial calendar and make sure seasonal items are pitched one to two months in advance:

[Swanson] says the website gets plenty of last-minute holiday-related stories, but they don’t typically accept them unless it has “social media mojo.” “We generally ignore pitches that are not relevant or clearly skew toward promoting a product,” she says. “Our bloggers generally curate products based on research and testing, so we are not inclined to pass along PR product pushes unless the product is innovative.”

To hear more about the mag, including editors’ contact info, read: How To Pitch: SheKnows.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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How to Pitch: Down East, the Magazine of Maine

Down-East-article

Down East, “the Magazine of Maine,” covers more than just lobsters, beer and farming. It spotlights the local dining, art and culture scenes — and even runs investigative pieces that have actually changed state legislature.

The mag’s readership is 60 percent out of state, including those who flock to Maine for the summer. So here’s how to get editors to consider your pitches:

Publicists can help in two areas: Down East is actively seeking more “cool stuff that’s made in Maine,” especially for its new December gift guide issue. Send your pitch in by August to make the December issue and be sure to include paid return postage as the magazine has a strict policy against accepting gifts. Publicists can also pitch successful Maine businesses as potential profiles for the “Making It in Maine” column.

To hear more about the mag, including contact details, read: How To Pitch: Down East.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Spotlight Your Clients in Natural Health

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Natural Health‘s key demographic is women in their 30s who are focused on having a healthy body and living an “earth-friendly lifestyle.” Because the mag has a brand new look, mission and stable of editors, it’s a good time for PR pros to reach out.

This bimonthly pub’s editors are happy to accept publicists’ pitches, as long as they’re on target: “Think of the sell for the Natural Health reader,” said deputy editor Andrea Bartz. “Yes, these chips might be tasty, but are they actually healthier? Where do the products align with the mission of the magazine?” You also need to be able to communicate effectively:

While novelty and timeliness are both key components of a successful PR pitch to Natural Health, more important than both is a clear communication that the client being pitched holds the same standards and beliefs of the magazine. “If you tell me about a dermatologist that’s a good dermatologist, we won’t be very interested,” Bartz explained. “But if you tell me about a dermatologist who takes a very integrative approach and thinks about things the way we do as a magazine, that’s huge.”

For more about this pub, including editors’ contact details, read: How To Pitch: Natural Health.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Generate Buzz for Your Clients in Fit Pregnancy

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Niche magazines are perfect for publicists looking to pitch their newest product. You know exactly what kind of readers the publication is targeting and can therefore customize what you’re promoting as you see fit.

Fit Pregnancy is one such magazine. With a circulation of 500,000 and a happy, upbeat tone, this pregnancy pub is always open to PR pros. Just be aware of its longer lead time (around six months) and communicate your pitch effectively, so the editors understand the timeliness and novelty of what you’re selling:

For publicists looking to generate buzz for their pregnancy and baby products, “new” is the key word that will unlock the door to Fit Pregnancy‘s pages. “We’re always looking for something that’s new, or that has something new about it,” said [deputy editor Andrea Bartz]. “So maybe the stroller isn’t new, but they’re just releasing it in the cutest new color, or there’s a really great update. If there’s something about a product that makes it first to market in some way or another, that will catch our attention.”

To hear more about this pub, including editors’ contact details, read: How To Pitch: Fit Pregnancy.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Showcase Your Clients in Draft, the Magazine for Beer Lovers

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Draft is a magazine dedicated to all things beer. Its core demographic are avid travelers who enjoy pairing beer with specialty foods and are always up to try new things. As managing editor Jessica Daynor says: “If Draft can get you to order a different beer than your usual Corona next time you hit the pubs, we’ve done our job.”

The mag is more than open to PR pitches, so getting your clients a prime spot in this niche pub should be relatively easy. Just be aware that Draft‘s headquarters are in Phoenix, so calling them at 7 a.m. from New York isn’t the best idea. Here are more details on what Draft is looking for:

Daynor welcomes celeb Q&A pitches. Generally, much of Draft‘s market editing is fueled by relationships with PR professionals and press releases. The annual gift guide, “Gear,” and “On Tap” departments are always accepting information on new products active beer drinkers enjoy, noted Daynor. And she urges anyone who represents a brewery, bar or beer-forward restaurant to get in touch immediately!

To hear more about this mag, including editors’ contact details, read: How To Pitch: Draft.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Highlight Your Clients In This Historic Mag

SaturdayEveningPostThe revered Saturday Evening Post has been around for nearly 300 years, and is still going strong. This general interest pub features a variety of topics, including travel, art, fitness, health and more.

The subjects covered and the pub’s key demographic (40-plus and well educated) are perfect for you PR pros hoping to score your client a spot in a coveted mag. Just be sure you’ve done your research prior to your pitch:

Located in the Post‘s front-of-book, the “Post Its” section is a gathering of various short, newsy pieces that are prime for PR pitches. Specifically, editors are looking for American-made products for the “Made in the USA” column (“We’re interested in products that are beautiful… and also represent something that we are proud is made in the United States,” said editor-in-chief Steve Slon) and fitness trainers for the regular “5 Minute Fitness” tip.

To hear more details on how to get your clients in the mag, including editors’ contact info, read: How To Pitch: The Saturday Evening Post.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Highlight Your Clients in Sports Illustrated For Kids

SIKidsSports Illustrated For Kids is the perfect mag for showcasing products, people or places to the young sports fan.

The pub has plenty of sections ripe for PR pitching, including the “Gotta Get It Guide,” which features sports equipment and other paraphernalia. The mag is also keen to get special access to high-profile athletes. More about the pub:

Sports Illustrated for Kids, launched in 1989, is turning 25 in January 2014. The little brother to Sports Illustrated serves mostly boys (65 percent of its readership) ages 7 to 14, “the age when you’re the most passionate as a sports fan,” says managing editor and publisher Bob DerSI Kids does more than appeal to young sports enthusiasts with cool pictures of their baseball and football idols, pull-out posters, sports cards and games — it also encourages kids to read.

For more pitching advice and editors contact info, read: How To Pitch: Sports Illustrated For Kids.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

7 Holiday Pitching Tips for PR Pros

HolidayPRPitchThe holidays are the perfect time of year for PR pros to showcase a new product to the world. Members of the media are compiling their holiday wish lists, Black Friday is around the corner and consumers are hungry to hear about the hottest new trends.

So how can you be sure your product is seen (and most importantly, bought)? One of the first steps publicists need to take is a journalistic one: Do some research.

Most marketing companies sell media databases that have a list of beats, pitching tips and full contact information. In addition, there are free resources, including using LinkedIn and Twitter to find journalist information. (You’ll also find editor email addresses within Mediabistro’s own Mastheads database and How To Pitch articles.) Some of the most successful publicists have long-standing relationships with media outlets and social influencers because they took the time to research which department or journalist is responsible for that section.

To hear more tips on how to pitch during the holidays, including how to use social media to your advantage, read: 7 Holiday Pitching Tips For PR Pros.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Showcase Your Clients In This Latina-Driven Mag

CosmopolitanLatinasCosmopolitan for Latinas, an off-shoot of Cosmopolitan magazine, bills itself as ‘the spirit of Cosmo with a Latina sensibility and the Latina voice.’ This quarterly pub has plenty of room for publicist pitches. The sections that are open to hearing from PR pros include: “En Vivo”, which is all about entertainment; “Divertida”, which focuses on anything lifestyle related and “Beauty.” Some additional pitching etiquette:

 The best way for PR pros to pitch is through email with links (if no links are available, sending samples is a good idea), and editors will follow up with an email or phone call if they think something is a good fit. If you don’t hear back in two weeks, it’s OK to follow up with a phone call. The mag is published quarterly, and if you want to give your pitch the best chance, managing editor Jessica Rodriguez advised pitching right after an issue closing — not during.

For editors’ contact info and more, read: How To Pitch: Cosmopolitan for Latinas.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Pitch Your Clients to Hemispheres‘ Culture Section

Hemispheres

Hemispheres, United Airlines’ in flight mag, has been going through some changes lately. Its newest editor-in-chief Jordan Heller is focused on general interest stories more so than your usual travel magazine fare. Good thing too, as the pub reaches more than 12 million fliers a month. Want to get your client in front of those travelers? Luckily for PR pros, the magazine welcomes publicist pitches:

Most of the content in Hemispheres‘ culture sections originate from pitches, and Heller is on the lookout for the latest in everything from food and restaurants to music, film and books. He’s “always happy” to receive pitches on resorts and hotels.

For editors’ contact info and pitching etiquette, read: How To Pitch: Hemispheres.

– Aneya Fernando

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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