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Posts Tagged ‘how to pitch magazines’

Pitch Your Clients to Hemispheres‘ Culture Section

Hemispheres

Hemispheres, United Airlines’ in flight mag, has been going through some changes lately. Its newest editor-in-chief Jordan Heller is focused on general interest stories more so than your usual travel magazine fare. Good thing too, as the pub reaches more than 12 million fliers a month. Want to get your client in front of those travelers? Luckily for PR pros, the magazine welcomes publicist pitches:

Most of the content in Hemispheres‘ culture sections originate from pitches, and Heller is on the lookout for the latest in everything from food and restaurants to music, film and books. He’s “always happy” to receive pitches on resorts and hotels.

For editors’ contact info and pitching etiquette, read: How To Pitch: Hemispheres.

– Aneya Fernando

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ISLANDS to Publicists: ‘Perk Our Interests’

ISLANDS started over 30 years ago when David Fritzen, founder of Santa Barbara and ShowBoats, returned from a vacation in Kauai with the idea for a travel publication very different from what he’d seen on magazine racks.

Now the pub maintains a reputation as an intelligent travel magazine, with a 200,000 circulation. Nearly 50 percent of readers go to the Caribbean every year, 40 percent to Hawaii and 20 to 30 percent to the South Pacific — that’s good news for publicists looking to expand their clients’ global presence.

Though if you want to pique editors’ interests, make sure to familiarize yourself with the types of stories the mag covers. “My inbox every morning has probably about 60 press releases, and the majority of them are off-mission for our brand,” said editor Eddy Patricelli.

For pitching etiquette and editors’ contact info, read How To Pitch: ISLANDS.

Sherry Yuan

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Score Coverage for Your Fashion Clients at LuckyMag.com

LuckyMag.comEditors at Lucky magazine’s online counterpart, LuckyMag.com, are open to PR pitches in all sections of the site, which is dedicated to helping readers score their favorite looks from the magazine.

“When Lucky launched, it was sort of revolutionary, because it was the only magazine with every single item available that moment,” said Verena von Pfetten, executive digital editor. “So, that’s even more applicable to our website. Everything we post has a shop-ability factor.”

If your client can bring something original to fashion-savvy readers as they shop the web, there’s a good chance of scoring placement at this online pub. For pitching etiquette and editors’ contact info, read How To Pitch: LuckyMag.com.

Sherry Yuan

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Let Your Client Speak to Delicious Living

Founded in 1985, Delicious Living bills itself as the editorial companion for natural food shoppers, but you won’t find it on most magazine racks. Issues are bought and then distributed, generally free of charge, by participating natural product stores. “The founder [Doug Greene] was a real visionary,” said editor-in-chief Elisa Bosley. “He didn’t think people should have to pay for this. It’s totally educational, and that’s what they’ve stuck with this whole time.”

The mag provides online opportunities for publicist pitches, given that the client has expert knowledge on either a particular health field or product. As always, make sure to do your homework before you pitch — that means familiarizing yourself with the pub and tailoring your idea accordingly.

For pitching etiquette and editors’ contact info, read How To Pitch: Delicious Living.

Sherry Yuan

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JET EIC to Publicists: ‘It’s about how you pitch’

Launched in 1951 as the authority on breaking information in the black community, JET has a loyal readership of over 7 million and covers everything from sports and politics to lifestyle and fashion. All sections are open to PR pitches; just make sure you study the pub and are familiar with the tone and the types of stories that the magazine covers.

“It’s a full-service publication. Pitch your clients. Pitch your products. It’s about how you pitch. There’s nothing that we’re not covering right now,” said editor-in-chief Mitzi Miller. Content has always covered an array of topics, but it’s just a matter of making sure you’re pitching to the right person and that the pitch is customized. A blanketed, mass-mailed pitch without a specific feel for the magazine’s audience or style is guaranteed to get ignored.

For more details and a list of editors’ contact info, read How To Pitch: JET.

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Pitch Your Food Clients to Every Day With Rachael Ray

Ever since Rachael Ray first hit the culinary scene as Food Network’s pint-sized, quick-cooking aficionado, women have been tuning in by the millions and clamoring to whip up their own 30-minute meals. Now Ray is a certified brand, with a slew of extensions, including cookbooks, a daytime talk show, a line of premium dog food and, of course, her lifestyle magazine, Every Day With Rachael Ray.

The mag accepts publicist pitches, a good thing for PR pros looking to reach its 1.7 million-plus circulation. Just make sure you familiarize yourself with the pub first — everything from products to celebrities featured in the mag must fit a certain mold.

For pitching etiquette and editors’ contact info, read How To Pitch: Every Day With Rachael Ray.
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Pitch Your Travel and Auto Clients to Journey

Journey is AAA’s bimonthly magazine that covers travel destinations  both between states and internationally in a manner that appeals to residents of Washington and other Northwestern states. “We’re more of an experiential market than a luxury, high-end shopping audience,” explained editor-in-chief Rob Bhatt

He also stressed that his team is interested in travel-related PR pitches, especially about local destinations reachable by car, as well as chefs, restaurants and resorts in the Northwest. But, as always, publicists must show familiarity with the publication’s reader base. “There are certain angles that make sense for a Northwestern audience and others that don’t.”

Get more details on PR pitching do’s and don’ts, plus contact info for all editors accepting pitches in How To Pitch: Journey.

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Send Your Health Care Pitches to Cure

Launched in the spring of 2002, Cure aims to present cancer research and information in a patient-friendly format. The magazine is distributed freely to cancer patients and healthcare professionals, and the vast majority of its contributors have a background in health writing or are medical professionals themselves, such as editor-in-chief, Debu Tripathy, a well-known oncologist who specializes in breast cancer.

Publicists are encouraged to pitch Cure editors on anything related to the disease, including book reviews. The magazine’s editor-at-large typically pens one review for each issue, and the book almost always was pitched by a publicist.

Get more details, plus a full list of all editors accepting pitches in How to Pitch: Cure [Mediabistro AvantGuild subscription required].

Nicholas Braun

How to Pitch Your Clients to O Magazine

The queen of media’s eponymous mag boasts 14 million readers and has numerous accolades to its credit.  After launching in 2000 through a partnership with Hearst, the pub has earned a dozen ASME nods and has become the go-to resource encouraging “confident, intelligent women to reach for their dreams and make choices that will lead to happier and more fulfilling lives.”

We’ve said it before with other mags, and, it remains the same with O: Know thy market. Start by picking up a couple (or 10) past issues to get a feel for the magazine and the types of stories that typically run. According to the editors we spoke with, they do accept PR pitches — but they must be on target.

For editors contact info and more specifics, read How To Pitch: O, The Oprah Magazine. [Mediabistro AvantGuild subscription required]

PR Pitches Are Always Welcome at Girls’ Life

When EIC and publisher of Girls’ Life Karen Bokram was working for Seventeen, she approached her boss to suggest that the magazine add a section for younger teens. Many girls younger than the pub’s targeted audience wrote in, but the EIC wasn’t into the idea. “We make magazines for advertisers, not readers,” she said.

So Bokram struck out on her own, and founded the tween mag Girl’s Life, which has been going strong for almost 20 years. Luckily for her, advertisers have realized what a potent economic force tweens are, and she has no problem getting them to work with the pub. PR pros are also welcome to pitch their clients to the magazine as long as they make sense for the pub’s audience. “Anti-aging cream — not for us,” said Bokram.

For editors’ contact info and details on the most PR-friendly sections, read How To Pitch: Girls’ Life. [Mediabistro AvantGuild subscription required]

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