AllState insurance just released an ad touting the company’s Hurricane Sandy relief efforts and focusing on the supposed selflessness of its agents. The spot, titled “1,000 Thank You’s”, isn’t particularly subtle in its messaging—it’s called a “tribute to the 1,000 employees who put customers first” during the hurricane even when their own homes had been damaged.
Turns out the story is a little more complicated than that.
The problem? A Staten Island family whose home features prominently in the ad has some major gripes with AllState—and they’re not afraid to voice their issues in public. Customer Dominic Traina says he “got disgusted” after seeing the ad during Thanksgiving dinner because AllState only offered his family $10,000 for the damage depicted in the video after the jump.