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Posts Tagged ‘Inc.’

Here’s Why You Should Never Make Another Follow-Up Phone Call to a Journalist


OK, hold on: that headline is a slight exaggeration (notice we said slight).

Friend of the show Ed Zitron‘s latest story for Inc. magazine concerns the tendency of otherwise knowledgable PRs to overuse that most arcane of communications tools. Plenty of people know that cold calling is a bad idea but do it anyway due to a combination of desperation and the fact that this is the way things have always been done.

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4 Points on the Perfect PR/Journalist Relationship


First a fact: the debate over the nature of the perfect relationship between hacks and flacks is as old as both professions—and it will never really end.

On that note, we last heard from Ed Zitron of EZ-PR in this review of a Forbes‘ story on why journalists hate PR (his point, not the writer’s). Last week he published a piece in Inc. magazine elaborating on the topic under the headline “The Best PR-Reporter Relationships Are Selfless“. Let’s review his variations on this theme:

The best PR person serves as a “utility” for journalists rather than a nag who insists that a publication cover his or her client. Placing your client within a story, rather than forcing a story focused on your client, is the more valuable goal in the long run.

Other points:

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Roll Call: DigitasLBi, Clear Channel Outdoor Holdings and Everyday Health, Inc.

After nine months as CEO of Newsweek/Daily Beast, Baba Shetty has rejoined the ad industry, assuming the role of chief strategy and media officer at what is now DigitasLBi. Shetty will assume his role in mid-August and will work out of the Boston office, reporting directly to Digitas North America CEO, Tony Weisman. Prior to his most recent gig in the publishing world, Shetty spent seven years at fellow Boston-based agency Hill Holliday, where he last served as chief strategy officer. During his career, the returning ad exec also served as a managing director at Fallon and worked on the client side in marketing/comms at BMW early on. (AgencySpy)

Clear Channel Outdoor Holdings, Inc. announced the appointment of Renee Jordan as executive vice president and chief strategy officer for its business in the U.S. and Canada. In this role, Jordan reports to Suzanne Grimes, President and Chief Operating Officer of Clear Channel Outdoor – North America, and joins the North American executive committee, which Grimes leads. In her new position, Jordan will lead strategic planning and business development to help Clear Channel Outdoor – North America to further its position as the out-of-home market leader. Jordan will be responsible for creating new revenue opportunities by distinguishing the company with new offerings, capabilities and enhancements. Areas of focus will include emerging out-of-home technologies, mobile and social integration, digital product development, strategic partnerships and the architecture of new business models to accelerate growth. (Release)
Everyday Health, Inc. has announced that Ivan Oransky, M.D., formerly executive editor, Reuters Health, has joined the company as vice president and global editorial director for MedPage Today. Oransky joins Everyday Health’s roster of MD reporters and contributors including Sanjay Gupta, MD, and Kevin Pho, MD. Oransky’s primary responsibility will be to lead the global content strategy by developing new MedPage Today offerings in news, features, and commentary. MedPage Today publishes daily, reaching 35 medical specialties as well as healthcare administrators, policy-makers, and medical researchers. (Release)

Roll Call: NBCUniversal, Marketwired, Edelman and More

Russell Hampton has joined NBCUniversal in the newly created role of executive vice president of Franchise Management and Global Consumer Products for the Media Innovation and Cross Company Initiatives Group, which focuses on the monetization of cross-platform content, driving innovation, and architecting a digital strategy across mobile, social and the web. Hampton is charged with developing an overarching strategy around the company’s licensing and merchandising efforts, working across NBCUniversal’s portfolio, which includes film, theme parks, two broadcast networks (English and Spanish), 18 cable channels, and 50+ digital properties. He will also identify new potential growth opportunities, such as the kids and families space, where initiatives will include driving digital product and IP development. (Release)

Marketwired announced Kurt Heinemann as the company’s first chief marketing officer. This addition comes as Marketwired continues to bolster its leadership team as it transitions from a wire service to a wired company, including adding former Yahoo! exec Stu Ogawa as EVP product and development, and most recently, naming Jim Delaney as CEO. Kurt brings an extensive background in technology and ecommerce to Marketwired. In this new role as CMO, he will champion the Marketwired brand experience by creating and setting the vision for the marketing team and driving customer acquisition and retention strategies. Prior to joining Marketwired, Kurt was CMO for Monetate, where he helped double revenues for the cloud-based browser technology company. (Release)

Edelman has announced the appointment of Katie Burke as chair of the global Public Affairs practice, effective July 1, 2013. Burke will report to Alan VanderMolen, vice chairman, DJE Holdings and president & CEO, Global Practices, Edelman. She succeeds Rob Rehg, who will remain president of the Washington, D.C. office, one of the firm’s five global hubs. Burke is currently global chief of staff for Edelman and one of the firm’s top CEO and C-suite strategic advisors. Burke previously led the Public Affairs offering for Edelman New York. She now joins a Public Affairs practice that includes industry thought leaders from around the globe. (Release) Read more

Roll Call: DuPont, BBH, Brainshark, Inc. and More

DuPont welcomes Tiffany M. Atwell as its newly appointed director of International Government Affairs. With over 15 years working on issues relating to international trade policies, Atwell has built quite a career in Washington. Previously, she was the senior director for Strategic Programs in Government Affairs and Policy for Abbott. She managed a team whose goal was to develop public-private partnerships with key governments and NGOs to drive outreach strategies in emerging markets like Russia, India and Brazil. She served as the International Trade Policy advisor to Senator Chuck Grassley, former Finance Committee chairman. Atwell managed trade related issues regarding China including: textiles, tariffs, currency exchange policies, customs and trade preference programs. Previously, she served as a congressional liaison for the undersecretary for Legislative Affairs for the U.S. Department of Commerce, International Trade Administration assisting members of Congress in resolution of trade-related issues for their constituents. (Release)

BBH named a new CEO for North America, Patrick Lafferty, who joins the agency after spending two-and-a-half years at McCann and the last 18 months as its North American COO. Lafferty replaces Greg Andersen, who was one of those affected by BBH’s major “restructuring” last fall. Lafferty, who will officially assume his CEO title at BBH this summer and based out of its New York office, who was a former platoon leader/company commander in the U.S. Army, will be tasked with running both BBH New York. (AgencySpy)

Brainshark, Inc. announced the appointment of Larry DiLoreto as senior vice president of sales and chief revenue officer. In this role, DiLoreto is responsible for directing and managing Brainshark’s worldwide sales and revenue strategies. A seasoned sales and technology executive with a track record of global success, DiLoreto adds to the depth of Brainshark’s management team – helping the company extend its market leadership and momentum. Prior to Brainshark, DiLoreto served as executive vice president and chief revenue officer at SmartBear Software, where he led the company to achieve record revenues, developed its go-to-market channel strategy and directed its international expansion. (Release) Read more

Pitch Your Small Business Clients to Inc.

incmagazine.jpg Editors at Inc., a monthly publication tailored to the entrepreneurial community, are currently accepting publicist pitches for all sections. ”We are a magazine about people who are incredibly passionate and have the will to start a business from scratch,” managing editor Alexandra Brez  told Mediabistro.

But hold off on those mass email blasts. Brez stressed that Inc. ins’t looking for generic press releases. Instead, editors want compelling subjects relevant to their target audience as opposed to general success stories.  She added, “Short is good. Specific to Inc. is better.”

Get more details plus contact info for editors accepting PR pitches in How to Pitch: Inc. [Mediabistro AvantGuild subscription required]

Nicholas Braun

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Roll Call: LIVESTRONG, Shout! Factory, Outbrain and More

The LIVESTRONG Foundation announced the appointments of Robyn Burchfiel as vice president of major gifts and Cameron Krier as director of government relations. Burchfiel comes to the Foundation with a wide range of experience in major gift fundraising and corporate management from her previous roles as director of gift and estate planning and director of leadership gifts at Southwestern University in Georgetown, Texas. Krier’s expertise in governmental affairs comes from a career devoted to public service. As vice president for federal affairs, advocacy and public policy for the Texas Hospital Association, she specialized in leading the development and implementation of federal legislative strategy for more than 450 members. (Release)

Jeffrey Thompson has been named vice president of digital strategy and business development at Shout! Factory. He had been VP of digital strategy and business development at Conde Nast. In the newly created role, Thompson will lead development of digital strategies and digital video partnerships to continue growing Shout! Factory’s cross-platform initiatives that leverage its content curation abilities. He reports to company co-founder and president Garson Foos. (THR)

Kate Solinsky was named senior director of brands and agencies at online content discovery platform Outbrain Inc. She had previously been account director at Time Inc. (Revolving Door)

Russell Peck, campaign manager for North Carolina’s newly elected Governor Pat McCrory, joins Mercury Public Affairs as a senior vice president. Peck expands Mercury’s network in the South, opening a new office for the firm in Raleigh, NC. Prior to his work with the McCrory campaign, Russell served as the executive director of the North Carolina Republican Party. Mercury is a part of Omnicom Group Inc. (UnderTheDome)

PR News: New Bloomberg CCO, Weber Shandwick Partnership

BloombergToday Bloomberg L.P. announced that PR and communications veteran Jason Schechter will join the company as chief communications officer. Schechter was formerly chairman of U.S. corporate practice at top PR firm Burson-Marsteller.

According to head of government relations and corporate communications Kevin Sheekey, Bloomberg is “re-imagining the way we communicate with our clients and stakeholders” and expanding its influence into new media markets– and the company sees Schechter and his communications experience as a key factor in this shift.

At Burson-Marsteller, Schechter provided strategic communications counsel to leading companies across diverse industries including financial services, technology, media, and professional services, while directing a team of nearly 80 communications professionals. He also worked with non-U.S. headquartered institutions looking to build global brands. Prior to his communications career, Schechter was an assistant press secretary in the Clinton White House, serving as an official spokesman to the President.

Schechter says that he looks forward to “working with the team to bring Bloomberg’s story of innovation and growth to the global marketplace.” (Release)

Today also brought news that McCormick & Company, Inc., a Fortune 1000 company specializing in spices, herbs and flavorings, has joined forces with leading global public relations firm Weber Shandwick after several years of productive partnership.

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Roll Call: Edelman, Metia, Robin Leedy & Associates, and More

Edelman announced the appointment of Jennifer Cohan as chair of the global consumer practice, effective January 2, 2013. Cohan will be based in New York and report to Alan VanderMolen, vice chairman, DJE Holdings and president & CEO, Global Practices. Cohan, currently managing director at GolinHarris International, Inc. in New York, has over twenty years of global experience in consumer marketing public relations. She currently oversees GolinHarris New York’s strategic direction and operations, working across multiple sectors of the business, and serves as an active senior counselor to several clients, including Unilever, OraSure and Olympus. (Release)

Seattle-based digital marketing agency Metia announced the appointment of Andrew Martin as president and the promotion of J. Paul Anderson to the position of regional vice president. As president, Martin will focus on managing higher-level organizational strategy and expansion projects. Anderson, a seasoned digital marketing agency professional with more than 17 years of experience in the industry, will report to Martin as he oversees operations in the Seattle office. (Release)

Robin Leedy & Associates will open an office in Manhattan this December. The new office, at Fifth Avenue and 44th Street, will supplement the organization’s Mount Kisco, New York office (which will remain its headquarters). The firm’s new managing director, Tara McNally–formerly of Edelman, Chicago–will head up the RL&A Manhattan office. Tara will oversee account teams and staff development, client services and brand campaigns, reporting to EVP/Partner Alyson O’Mahoney. (Release)

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Roll Call: Sucampo Pharmaceuticals, DC Comics, and Yahoo!

Sucampo Pharmaceuticals, Inc., has named Silvia Taylor senior vice president of investor relations, public relations, and corporate communications. Ms. Taylor will report to Cary Claiborne, CFO of the company, and will lead the company’s investor relations, public relations, media relations and internal communications efforts in order to establish the corporate brand and to enhance its presence among the investment audience and other stakeholder groups and within the different communities in which the company operates around the globe. (Release)

Alex Segura has returned to DC Comics to serve as the executive director of publicity. For nearly two years, he had worked at Archie Comics as the executive director of publicity and marketing. In that role, he launched the company’s first daily news blog, The Source, and also worked on national campaigns for beloved comic book figures such as SupermanBatman, and Wonder Woman. (GalleyCat)

Kathy Savitt, the founder and CEO of the photo sharing site Lockerz, is joining Yahoo! as chief marketing officer. Savitt started Lockerz in 2009. Prior to that she was executive vice president and chief marketing officer of American Eagle Outfitters for three years. (FishbowlNY)