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Posts Tagged ‘India’

White House Hosts Dinner for Indian Prime Minister…While He’s Fasting

obama dinner

Indian Prime Minister Narendra Modi is visiting the United States this week. In fact, he’s stopping by the White House, and as is customary when a foreign leader or head-of-state stops by 1600 Pennsylvania, the president will pull out the Red Carpet treatment.

Pomp. Circumstance. Dignitaries. And of course, a White House dinner.

While the chef is shopping at the Farmer’s Market in Georgetown preparing a seven-course meal fit for a prime minister, someone may want to inform the White House about one big dilemma. Prime Minister Modi is in the middle of a fast. You know, he’s not eating. At all.

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Forget the ‘Slender Vender’; Now Coke’s Vending Machines Aim to Achieve World Peace

Coke has been doing some creative things with vending machines of late; the Diet Coke Slender Vender can fit in places no hefty drink-dispensing device has gone before, while a Coke-sponsored flag dispenser in a Denmark airport helped welcome people to the “happiest country on earth”. Now, it seems Coke has bestowed an even loftier task upon its vending machines: world peace.

In partnership with agency Leo Burnett, Coke createdSmall World Machines“, vending machines that function as soda-dispensing communication portals. In an experiment aimed at promoting mutual understanding and camaraderie between citizens of India and Pakistan, two countries engaged in long-standing religious and political disputes, one machine was placed in Lahore, Pakistan and another in New Delhi, India. The machines allowed people to see and interact with each other, and, perhaps most importantly, complete shared tasks. Once the tasks were successfully completed, the machines rewarded people’s amicable teamwork by dispensing a Coke.

Jackie Jantos, global creative director at Coca Cola, said that the idea of creating stories around shared experiences goes back to the roots of Coke as a brand that started at a soda fountain, which is in itself a communal experience. Coke’s website says: “In 1971, Coca-Cola taught the world to sing through its iconic ‘Hilltop’ ad. More than 40 years later, the brand invited the people of India and Pakistan – two groups used to living with conflict – to share a simple moment of connection and joy with the help of technology.”

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