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Posts Tagged ‘Industry Market Trends’

H + K, Booz & Co. Grow Content Marketing Wings

In yet another sign of the increasingly intimate (one might say co-dependent) relationship between PR and marketing, two top firms formed partnerships with content creation/digital branding agencies this week.

On Tuesday, Hill + Knowlton Strategies announced its acquisition of Group SJR, a New York/LA-based company focused on attracting audiences and building brand loyalty via strategic insights, “audience curation” and—most importantly—the creation and management of custom content.

The following day, Booz & Company made its new partnership with international branding/advertising agency Leagas Delaney official. LD is a London-based agency specializing in services ranging from advertising creative to media buys.

In both cases, the partners aim to create a sort of super-firm by fusing two or more distinct agencies in order to more completely serve each client’s diverse content/distribution needs—like a digital Power Ranger.

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‘PRWeek’ Has New Staff Members, As Usual

PRWeek has a new news editor. Ilya Leybovich has joined the magazine from Industry Market Trends where he was associate editor. And Rose Gordon rejoins the magazine as senior editor, handling roundtables, webcasts,and other special projects. She was previously at another Haymarket Media publication DM News.

Beth Krietsch has also gone back to the magazine as the West Coast correspondent. And Brittaney Kiefer is the publication’s new Web coordinator. She was also at another Haymarket Media pub, SC Magazine.

PRWeek has undergone many changes in the past year or so. You can take a look back here.

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