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Posts Tagged ‘Instagram’

Time Out New York Wants Your Best Food Porn Pics

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Today in Crowdsourcing Content news, Time Out New York managed to combine editorial, social media and friendly competition in a clever promo campaign.

To be specific, the image on the cover of the mag’s upcoming, always-popular Food & Drink Awards issue will come from a certain Instagram user with a gift for picking a great spot and composing a great shot.

The rules are almost painfully simple: post a pic taken at one of the many New York bars/restaurants on the Readers’ Choice nominees list (no selfies), add the tag #TimeOutFoodAwards…then sit back and wait for the instant gratification that will almost certainly never arrive.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Which Brands Won and Lost the Sochi Olympics on Social Media?

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[Via Reuters/Pawel Kopczynski]

The Sochi Winter Olympics are officially over, and the general consensus is that these may not have been the most exciting games in history (though The New York Times theorizes that some refuse to acknowledge their success in order to avoid praising Vladimir Putin).

One of the reasons we weren’t completely compelled is that we were distracted by a very serious political revolution in neighboring Ukraine.

We know who won in terms of medal count (Russia) and who lost in terms of ratings (NBC), but what about all those sponsors? Which brands won the most coverage on social beyond the ones Johnny Weir featured on his Instagram page?

Thankfully, we can now answer that question with this handy infographic from Engagor, which produces a platform for “real-time customer engagement, social media monitoring and analytics”, after the jump.

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Russia’s Cosmonauts Hit Instagram for Good Publicity

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Given the many, many technical and cultural difficulties broadcast to the world during the Sochi Winter Games, we understand why the former Soviet Union’s space program Roscosmos has taken a cue from our own NASA and started an Instagram account to change the public perception that its government may not be the world’s most effective.

Space shuttles, unlike hotels, can’t operate without doors or drinkable water—and the org does at least have some great cameras.

A couple of cool shots after the jump…

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Game of Thrones Shares Some Content with U.S. Olympians

Today in Things We Missed This Weekend, HBO’s Game of Thrones took a little extra step to increase the already-insane hype for Season 4′s April 2 debut.

Well before most viewers were settled in to check out the latest trailer ahead of True Detective (which just got really interesting, BTW), the show’s Twitter feed sent a few custom “sigils” to American Olympians who count themselves among its many, many fans.

Here’s the first one, for figurer skater Meryl Davis. We particularly like the co-opting of Twitter bio platitudes (hat tip to Henry David Thoreau):

The hope, of course, was that these athletes would share the custom graphics with their own Twitter/Instagram followers.

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Ben & Jerry’s Shows Us How to Use Instagram

Instagram is pushing hard on the business front this week: first the company distributed a hard copy “how to advertise” handbook for a select few brands, then it released this accompanying video for those of us scared by blocks of text printed on a page.

The follow-up was this extremely informal Ben & Jerry’s case study on the Instagram tumblr page.

The how-tos are broad to say the least: establish a theme tied to your brand, add related hashtags to your images, encourage followers to “submit” their own and then “become the curator of [your] brand story” by sharing your favorites. Here’s the most useful line:

“…many [followers] compose their shots using the framing techniques modeled by the brand. One favorite: a shot of a cone or cup from the POV of the person about to enjoy it, with a fun backdrop that identifies where they are.”

It’s quite simply, really—just show them how to do it and they will. We would tell you whether the book goes into a little more detail, but no one sent us a copy. : (

Pizza Hut Joins OKCupid to Find ‘The One’

OkCupid | PizzaHutIf you were considering using an online compatibility service to help you find a date for Valentine’s Day, but are nervous you’ll end up with a dud, we have some good news for you; there’s at least one profile on OKCupid offering a companion that never disappoints–pizza!

Pizza Hut, in an aptly-timed effort to respond to the 10,000 social-media proposals it has apparently received from fans in 22 countries and every state except South Dakota over the past year (WTH, South Dakota?), has created a proposal-themed promotion via its very own account on OKCupid.

The brand’s “Self-Summary” reads as follows:

“Every day, fans tweet marriage proposals at @pizzahut. We’re flattered, and we’re into it.

But in our 55 years waiting for The One, we’d always pictured the big moment to be a little more… Great.

So we’re ready to find that someone to be involved in the Greatest Proposal Ever. We’re looking for someone who brings outrageous enthusiasm to the everyday moments; the one with a zany sense of adventure and a rad personality.

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More Brands Using Instagram Messaging for Promos

Back when Instagram‘s direct messaging feature launched in December, we wondered how brands might use it before GAP swooped in to provide us with the first example.

This week Aquafina showed us another way by using DM to message fans and spread awareness of its new “Flavor Splash” product with the help of a celebrity partner.

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Is this a trend in the making, or what?

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Hard Work Pays Off in the End for New Spokeswoman Jen Selter

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In this week’s most important non-Super Bowl story that we somehow missed, Instagram “belfie” phenom Jen Selter signed an endorsement deal before the ink even dried on her agency contract.

Page Six broke the news that the 20-year-old New York workout fanatic, whose previous job description seems to have been “gym rat”, signed with The Legacy Agency, known for managing big-name athletes, broadcasters and other sports personalities.

The entire Internet proceeded to go butt-pun crazy, of course; The New York Post wins as usual with “Jen Selter’s butt is huge right now.

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When Do Tech Updates and ‘Product’ Launches Deserve Their Own Press Events?

Good question.

You’ve probably already noticed that Facebook got plenty of media attention and a nice big stock bounce after timing the “Paper” announcement to coincide with its impressive Q4 earnings report. But as a certain friend of the site said, Zuckerberg could score headlines for installing new urinals in his office.

Facebook is not quite like any other brand, and of course events ultimately serve to impress multiple parties: journalists, stakeholders, advertisers and—indirectly—the general public.

The question: when is an announcement from an established tech company important enough to justify its own press event? Did Instagram Direct really deserve a “share a moment” night?

More Nightclubs Banning Photos Now (Thanks, Instagram)

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It’s been almost a year since we posted on a new trend in upscale restaurants “cracking down” on Instagrammers, and now nightclubs seem to want in on the photo-free act as well.

It’s easy to see why certain famous fans of dancing and drinking wouldn’t want random people to capture unflattering images of them covered in their own sweat and tequila, but last week The New York Times told us that this movement is really all about “silencing the P.R. machinery that hums through New York’s top clubs.”

Huh. You don’t say.

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