Last week, we offered ’5 Pitfalls to Avoid When Newsjacking.‘ While many PR folks appreciated the knowledge, we heard from others who were new to the term itself. And so, I issued a tweet to one David Meerman Scott, the guy who coined the word in the first place.
To my delectation, he responded in about two minutes (I may have squealed a little).
In his book Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage, Scott touches upon this growing social media strategy with keen insight. He humored me with some great responses to a few questions about the growth of newsjacking, its benefits and drawbacks, and the magic of real-time decision making in the process.
Get your notebooks ready. His Q&A with yours truly is after the jump…