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Posts Tagged ‘iPhone 5’

Virgin Mobile Celebrated July 4th By Unleashing A Bunch Of Ben Franklins All Over NYC

If you were in New York City last weekend, you had an advanced July 4th celebration with a slew of Benjamin Franklins, thanks to Virgin Mobile. The mobile company let loose 100 Benjamins to drum up attention for its special deal — they’re offering $100 to anyone who switches carriers through July 7. Personally, we kind of forgot that this was a Virgin Mobile clip about 20 seconds in, but that could be because we’re drunk on Independence Day joy.

via @becktold

Virgin Mobile has been upping its game over the past few weeks, adding the iPhone 5 and the Samsung Galaxy Ring to its offerings. However, the latter doesn’t have 4G, so meh on that.

Separately, but truly in the spirit of the day, the Statue of Liberty reopened today, months after it shut due to damage from Superstorm Sandy. There was a ribbon-cutting ceremony this morning, and we’ve seen a lot of pics and hoopla popping up on Twitter. Nearby Ellis Island remains closed.

We pulled the snapshot at right from Tom Becktold, Business Wire’s SVP of marketing. Very cool.

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Can Alexander Wang Make Samsung as Fashionable as Apple?

Apple‘s latest PR push and disappointing iPhone 5 sales have led some to wonder: Is Steve Jobs‘s baby no longer the king of all things cool? Have Samsung and Microsoft somehow managed to knock the reigning tech nerds off their perch?

We wouldn’t go that far, but it’s clear that Apple’s cheaper, less fashionable competitors are upping their game. This week, for example, Samsung officially launched a Galaxy promo campaign designed to combine several untouchably cool elements: New York Fashion Week, crowdsourcing and red-hot designer/Balenciaga creative director Alexander Wang. The campaign’s first video spot, released yesterday and titled “Be Creative”, shows Wang using his Galaxy Note II to do just that:

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Don’t Cry for Samsung. It’s Doing Fine.

PR is a tricky art—sometimes what looks like a big win turns out to be anything but, and companies that seem to be stuck in the PR doghouse may actually be doing much better than they appear.

There’s no doubt that the last few weeks have brought a string of negative news for Samsung, the world’s largest electronics manufacturer. The latest development in the ongoing Apple vs. Samsung fight indicates that the company’s biggest iRival isn’t happy to leave a mere flesh wound. After winning the big copyright suit, the Silicon Valley tech god’s reps filed a motion on Friday to ban the sale of each offending product in the US—and they’d also like an extra $700 million in damages just to round things out.

Sounds like Apple has Samsung down for the count, right? And no one, not even the company’s own representatives, has tried to argue that it makes the more innovative, higher-quality products.

Here’s the thing, though: Samsung is doing just fine despite all this noise. In fact, it’s doing better than ever.

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Facebook Has Nowhere to Go But Down

General impressions of Mark Zuckerberg’s speech at yesterday’s TechCrunch TC Disrupt conference have been mixed with good reason: The Zuck called his company’s post-IPO performance “disappointing” and hinted vaguely at the profit potential of mobile ventures that the public is obviously way too dumb to understand while acknowledging that Facebook’s mobile apps aren’t as good as they should be; still, investors have confidence in his ability to stay atop the social flock, and stock prices rose nearly 5% after his speech.

The Zuck tried very hard to convince all interested parties that he knows exactly what he’s doing. The key quote: “For me it’s not about fun, it’s about mission. I’d rather be in the cycle when people underestimate us.”

While considering whether smartphones like the brand new iPhone 5 will save Facebook, we figured that now is a perfect time to re-pose the perennial question: Has the social network already reached its peak capacity and influence?

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Why You Can’t Resist the iPhone 5

Apple is at it again.

Few forces rival the power of the very human desire to be included; to be in the know; to be part of the club. No one wants to be on the outside looking in, like poor Holden Caulfield in The Catcher in the Rye. (Do high school freshman still read that book?)

Apple understands this fact very well, and they have successfully integrated the powerfully elemental desires into their PR campaigns. Why do you think Apple customers and brand advocates sleep outside Manhattan stores in the freezing February cold? Why do you think I’m writing this very blog post? Apple is about to release the latest version of one of its many venerable products. This time it’s the iPhone 5, but you probably already knew that. Because you’re cool. Because you know. Read more