What fuels The Man of Steel himself as he heroically defends truth, justice and the American way? Why, burgers, of course!

Well, okay, so technically –according to these new Carl’s Jr.’s and Hardee’s ads– the burgers are fueling the average joes who have to clean up after Superman’s heroics, but Mr. Kent himself (played by “Man of Steel” star Henry Cavill) does make an appearance.

Even though we are well aware that blockbuster superhero movies are hotbeds of product placements and endorsements, we are often still surprised (somehow) when we catch our first glimpses of our costume-clad heroes in primetime ads for cars, clothes, and restaurants. We must admit though: at least we find these burger ads marginally more plausible than the Iron Man Audi spots — the man has a flying suit, out of which he manages to step looking fresh as a spring daisy…why drive?