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Posts Tagged ‘ISLANDS’

ISLANDS to Publicists: ‘Perk Our Interests’

ISLANDS started over 30 years ago when David Fritzen, founder of Santa Barbara and ShowBoats, returned from a vacation in Kauai with the idea for a travel publication very different from what he’d seen on magazine racks.

Now the pub maintains a reputation as an intelligent travel magazine, with a 200,000 circulation. Nearly 50 percent of readers go to the Caribbean every year, 40 percent to Hawaii and 20 to 30 percent to the South Pacific — that’s good news for publicists looking to expand their clients’ global presence.

Though if you want to pique editors’ interests, make sure to familiarize yourself with the types of stories the mag covers. “My inbox every morning has probably about 60 press releases, and the majority of them are off-mission for our brand,” said editor Eddy Patricelli.

For pitching etiquette and editors’ contact info, read How To Pitch: ISLANDS.

Sherry Yuan

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Make Waves For Your Destination Clients

ISLANDS has maintained its reputation as an intelligent travel magazine for the last 30 years, and it is “always  evolving,” said editor Eddy Patricelli in our latest How To Pitch for PR article.

As a publication dedicated to uncovering the “last little pockets of independent cultures,” editors are on a constant search for unique destinations. ”Mainly resorts, spa treatments, unique tours and whatnot tend to perk our interests,” said Patricelli. “We don’t do a lot of travel lifestyle products in ISLANDS.”

Get Patricelli’s contact info and more pitching guidelines in How To Pitch for PR: ISLANDS.

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