Lindsey Back has joined J Public Relations as chief financial officer.Lindsey brings a vast amount of accounting and operational expertise to the company. With extensive experience in the financial services industry, Lindsey has worked with clients ranging from start-ups and large corporations, to individual families and small businesses.Previously, Lindsey served as the CFO for a successful money management firm where she managed all accounting operations, as well as compliance and investor relations. (Release)

Joe Cianciotto who has spent over nine years at DDB and works out of the New York office, has been appointed to the newly created position of chief digital officer at the agency. Along with his new CDO title, which he will take on effective immediately, Cianciotto will also maintain his position as executive creative director, a role he’s held at DDB for the last six years. He also served as director of digital integration at DDB for the past three years. During his career, the senior creative also spent over six years at Publicis, where he last served as an ACD. (AgencySpy)

McMurry/TMG has named industry veteran Liz Rioux-Christian vice president of content marketing sales. Rioux-Christian was most recently the managing director at Meredith Custom Solutions Group, where she was responsible for sales team management and helped propel the group to the most profitable year in recent history. At McMurry/TMG, she will focus on business development within the corporate, technology and consumer packaged goods sectors. (Release)

I spent a lot of money on booze, birds and fast cars. The rest I just squandered. – soccer legend George Best

JMPR Public Relations announced today that it has been appointed as the agency of record for Lou La Vie, the noted luxury and exotic vehicle rental company serving the Miami and South Florida markets. JMPR will be responsible for overseeing media outreach to expand awareness of the company on a national and international level.

Electricity is really just organized lightning. – George Carlin

PR Week reports that Sony Electronics has selected Burson-Marsteller as the AOR for all of its US electronics business. The firm, which has served as AOR for Sony’s mobile business for several years, was chosen from a group of four firms involved in a final round review. Sony has recently reduced its account budget and reportedly changed its goals, but representatives did not provide further detail to PR Week at this date.

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Hospitality and lifestyle agency J Public Relations, founded by Jamie-Lynn Sigler and Kim Guyader, has announced the opening of their New York office. Newly appointed Managing Partner Sarah Evans will lead the office.

Evans tells PRNewser, “J PR has had such a presence in Southern California and we partnered up to make this more of a national company and bring in clients outside of Southern California and also globally.” Evans has a background in hospitality PR and previously spent six years at Hawkins International PR. She was also previously with Alison and Partners.

J PR clients include Sheraton Hotels & Resorts, The W Hotel San Diego, Hilton San Diego Bayfront and Societe Hospitality. Evans declined to comment on the agency’s annual revenue.