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Posts Tagged ‘Jack Dorsey’

Twitter Won’t Verify Its Own Founder’s Parents

Establishing a “verified” Twitter account can be even more important than snagging a great handle. Why? Because if your group or client has any imitators, he/she/it will be battling them in order to establish authenticity. We know people tend to trust whatever they find on the Internet (ha ha), but do you have any idea how many fake Justin Bieber accounts exist? Stephen Colbert couldn’t even create Bill Clinton‘s account under his own name because so many people claiming to be him already tweet on his behalf (and that must be really annoying!).

This whole “are you authentic” thing is especially important to smaller brands and personalities looking to gain a little publicity via Twitter, because sometimes people don’t pay enough attention to this sort of thing! For example, we were fooled earlier this year by a fake MetLife Stadium account that made a couple of jokes at the Superdome’s expense during the Super Bowl. Guilty as charged!

At any rate, the parents of company co-founder Jack Dorsey now face the same verification problems as everyone else — and they’ve started a campaign of sorts to resolve the issue. This isn’t necessarily encouraging news, but it should serve as a warning/lesson for PR pros with relatively low-level clients who want to expand their Twitter presence:

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Will Media Convergence End the ‘PR or Advertising’ Debate?

“Is it PR, or is it advertising?”

This is a question that many in the public relations field must consider on a daily basis, but worry not; the debate will soon disappear as the two disciplines become one and the same.

Marketing pro Geoff Livingston attended USA Today’s 30th anniversary/”USA Tomorrow” multimedia rollout event this month, and he left the “future of news” mini-conference believing that the PR/marketing debate will be irrelevant within five years.

Why?

In the traditional “mass communication” media landscape, a clear line existed between advertisements and press releases or related content; they may have had similar goals (publicity and consumer outreach), but they had to reach them in different ways due to the limits of their respective venues.

Now, however, the model is shifting due to a fractured media landscape and an increasing public distrust of traditional advertising and corporate messaging efforts (stop us if you’ve heard this one a million times before). Livingston thinks that promotional content will still be separated into the “earned” and “paid” categories, where “earned” content is more trusted by customers and “paid” content earns more ROI.

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Roll Call: Levick, Siegel + Gale, Cannes, and more

Levick Strategic Communications has hired Jack Deschauer to serve as VP of the corporate practice. He previously worked with Pratt & Whitney, an aircraft engine manufacturer, in its efforts to end funding for the the Joint Strike Fighter program. He’s also worked on media relations in the Chandra Levy case, the Jayson Williams trial, and other notable situations.

Siegel + Gale co-founder Alan Siegel is leaving the firm after 43 years, according to Adweek. He plans to continue his work with nonprofits, medicine, education, and related areas. Among his next projects will be the new corporate identity for the Cornell University outpost on New York’s Roosevelt Island.

The Cannes Lions International Festival of Creativity has named Twitter co-founder and creator Jack Dorsey (above) its media person of the year. He’ll be presented with the honor on June 20 at the Palais des Festivals in Cannes. In addition, Grupo ABC, the large Latin American comms group, is bringing former President Bill Clinton to the event. He’ll be giving a keynote address June 21 about “How Advertising Can Build a Better World.”

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Politicians Are All Over Twitter This Election Season

If you follow the presidential hopefuls on your Twitter account, then your feed will be blowing up until we hit the polls next year.

President Obama announced today that he’ll be hosting a Twitter town hall meeting (@townhall) on July 6 at 2 p.m. ET.

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Roll Call: Microsoft’s Marketing Head Stepping Down

Microsoft’s global head of marketing Mich Mathews has announced her retirement after more than 20 years with the company Ad Age reports. She oversees consumer brands including Windows and Xbox, and its $1 billion marketing budget. She began working with Microsoft in 1989 and, by 1993, became head of the company’s corporate PR function. She became an officer with the company in 1999. She is helping with the search for a replacement.

John Blyth has been selected as president of Fleishman-Hillard Canada, a region containing 10 offices and High Road Communications, a tech and digital lifestyle firm that’s part of the F-H portfolio. Blyth joined the firm in 2010 and has spent much of his 30-year career at McDonald’s where he served as VP of corporate comms.

Annalise Coady has also been named president of High Road Communications following the resignations of Mia Pearson and Justin Creally, who are starting a new company. Coady joined the firm in 2004 and has worked in offices around the world, serving as MD of the firm’s Middle East office in 201o. She’s also co-chair of the firm’s tech practice.

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U.S. Department of State’s New Media Director: We’re ‘Still Behind in New Media’

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This post was written by Nancy Lazarus, contributor to PRNewser.

“As an institution the State Department is in many ways still behind in new media. We’re working every day to bring ourselves up to speed on social media tools, but we also have a mountain of people here who tell us no.”

That’s how Katie Dowd described the challenges of her role as New Media Director at the State Department during her presentation at the PRSA Digital Impact conference in New York this past Friday.

Despite organizational resistance, the State Department under Secretary of State Hillary Clinton has managed to make social and new media a priority.

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Gawker Media’s Denton: Magazine and Newspaper Reporters “Don’t Adjust Well to Working Online”

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Earlier this week we asked the question, “Do Former Journalists Make Good PR Pros?” which generated a healthy debate in the comments section of that post.

At least one media company owner believes “traditional media” journalists don’t make for good online reporters. At I Want Media’s The Future of Media: 2009 panel yesterday, Gawker Media’s Nick Denton told attendees:

“It’s very, very tempting right now to say, ‘Ok, let’s go out and let’s hire 50 of the best people from newspapers and magazines…” but went on to say, “they don’t adjust well to working online.”

FishbowlNY’s Amanda Earnst attended the panel, which also featured former Star magazine editor Bonnie Fuller, The Wall Street Journal‘s deputy managing editor Alan Murray, Craigslist.org founder Craig Newmark and Twitter co-founder Jack Dorsey. Read her take here.