TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Jay-Z’

There’s a Petition to Get Beyonce and Jay Z’s Fake Movie Trailer Made Into a Real Movie

on the run tourRemember at the end of that star-studded trailer for Beyonce and Jay Z‘s “On the Run” concert tour where it says “Coming Never” in big flashing letters? Some fans aren’t happy about that. And what do you do nowadays when you’re disgruntled about the state of something? You start a petition.

The very demand from the Change.org document is simple: “Make a full length film for ‘RUN.’”

Folks, you really don’t want to see this movie. Though it’s great for Beyonce and Jay Z that they’re being asked.

Read more

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Beyonce and Jay Z Have a Movie Trailer for Their Upcoming Concert Tour

on the run tourPerhaps hoping his will help everyone move on from the rumble-in-the-elevator footage of the past week, Bey and Jay have released a promo for their upcoming tour “On the Run.” The clip, done movie trailer style, has the couple back in Bonnie & Clyde mode. That means guns, explosions, more guns, strippers and lots of money. There’s also a ton of cameo appearances by Sean Penn, Jake Gyllenhaal, Don Cheadle, Blake Lively, Guillermo Diaz, Emmy Rossum and Rashida Jones. In a three minute 45 second clip!

And after all the shots are fired, Beyonce sheds a few tears tears, Diaz — aka Huck — rages through a hallway and Jay Z says a bunch of fighting words, the clip has a surprising and disappointing ending.

Read more

Will the Statement Released by Beyoncé, Solange and Jay Z End All the Elevator Talk?

bey solangeIt’s the elevator fight that rocked the internet! Of course, I’m talking about the silent clip of Solange going after Jay Z at The Standard Hotel following the Met Gala. After many days of silence, we finally got a statement, sent to the AP.

“As a result of the public release of the elevator security footage from Monday, May 5th, there has been a great deal of speculation about what triggered the unfortunate incident. But the most important thing is that our family has worked through it. Jay and Solange each assume their share of responsibility for what has occurred. They both acknowledge their role in this private matter that has played out in the public. They both have apologized to each other and we have moved forward as a united family.”

In other words, “that’s all, folks”. Nothing to see here. We won’t be taking any questions.

Read more

Jay-Z Has Barney’s Back in Racial Profiling Crisis

shutterstock_108551027Don’t worry, Barney’s: Hova’s got you covered.

The New York department store’s recent racial profiling scandal has led execs to take desperate measures including a “blame the NYPD” damage control strategy as the state’s attorney general investigates the matter. An upcoming holiday sponsorship with Jay-Z complicated things, but the man’s sticking with the brand: he refused online requests to back out of the campaign, and now he’s announced a new move seemingly designed to take some of the heat off Barney’s.

On Friday, he made a statement via his website announcing a change in the campaign: the parties previously planned to donate 25% of sales generated by the partnership to the Shawn Carter Foundation, which provides scholarships to underprivileged youth. That number will now be 100% plus 10% of sales on launch day November 20th.

Jay also gives the impression that he’s taking the lead on the race relations issue:

Read more

It’s Barney’s vs. the NYPD in Racial Profiling Scandal

barneys-ny-logo“Blame the cops” was our basic summary of Barney’s New York‘s damage control response to two lawsuits filed by black shoppers who were approached and, in one case, arrested after buying expensive items at the store.

The company appears to be doubling down on that strategy: yesterday CEO Mike Lee met with Rev. Al Sharpton, apologized to the affected parties (Jay-Z included) and said:

“Our preliminary investigation has concluded that in both of these instances no one from Barneys New York raised any issue with these purchases. No one from Barneys brought them to the attention of our internal security and no one from Barneys reached out to external authorities.”

Could you hear him spinning as you read that statement? From The New York Times today:

Security personnel said they were encouraged to “take chances” in stopping suspicious customers, even if it meant intercepting innocent people. Bad grabs, they said they were told, were part of the business. The number of contacts with the Police Department, made when security workers suspected a person had been shoplifting or engaging in credit card fraud, soon jumped drastically.

Read more

Barney’s Can’t Wait to Discuss Racial Profiling with Al Sharpton

Barneys_30bus

Barney’s New York has a big problem on its hands.

Earlier this month, 19-year-old Trayon Christian was arrested after he purchased a $350 Salvatore Ferragamo belt from the high-end retailer before being released without charge. Then 21-year-old Kayla Phillips came forward to say that plainclothes cops “pushed [her] up against a wall” and questioned her at a subway station near the store after she purchased a $2,100 Celine handbag in February.

Both have hit Barney’s and the NYPD with lawsuits, but this isn’t necessarily a new development for the store. A recent Huffington Post story recalls a similar incident reported by a black Newsweek columnist way back in 1996: after being falsely accused of shoplifting, he went all the way up the store’s executive chain seeking an apology only to have members of the founder’s family tell him that it was his fault the clerk had made a mistake.

Barney’s culture may be a bit backward, but the store’s executives aren’t too disconnected to realize that it’s damage control time. Whether their efforts have been successful so far is up for debate—and a forthcoming holiday campaign starring Jay-Z and his new clothing line complicates the matter.

Read more

Even Kanye Can’t Pitch to Vogue

We know how tough it can be to score press placements for your clients—especially when they have their hearts set on a feature in nose-in-the-air publications like Vogue.

Like every good PR pro, Kanye West knows that his client…err, his newborn daughter, North, should only get the very best publicity. He won’t have any of that “sure you can take ‘intimate’ pictures of me and my infant for $20 million” nonsense.

But even the reigning champion of completely unearned media mentions can’t seem to get Anna Wintour to put his kid on the cover of her magazine, despite the fact that his latest album drew more influence from Versace’s 2014 collection than Jay-Z’s Reasonable Doubt.

RadarOnline writes that Wintour is somehow “nonpulsed” about the prospect of featuring a little West on her cover even after Kanye “compiled the latest … statistics” demonstrating that reality stars still sell magazines. Two things we learned from that last sentence: Kanye knows how to create a spreadsheet with scissors and glue and RadarOnline’s editorial staff doesn’t trust the auto-correct feature.

Thanks to FishbowlNY for making us feel a little smarter today.

‘The Next Big Thing’: Samsung’s Partnership with Jay-Z Demonstrates Shifting Marketing Rules

By now you’ve likely seen the musical, pseudo-philosophical, and now-viral three-minute video announcing Samsung‘s new partnership with Jay-Z, which first aired during the 2013 NBA Finals Game 5. The deal, which cost Samsung $5 million, allows the first million Galaxy and Note mobile device-users who download the corresponding app to access the rapper’s latest album, Magna Carta Holy Grail, for free, three days before the record drops on July 4.

At first glance, the $5 million price tag may seem like a major marketing risk, especially considering that promotions like this don’t usually generate a major sales increase due to the fact that most cell phone users are locked into two-year contracts. Factor in the unthinkable possibility that not every Samsung user is also necessarily an avid Jay-Z fan, and one might wonder whether the tech company could possibly see a decent return on its investment.

But if we instead assume that the goal of this collaboration is media attention and visibility for the brand, rather than a spike in sales, the idea suddenly appears like a match made in marketing heaven. Read more

‘Great Gatsby’ Movie Promotions and Parties Capture Glamorous 1920s New York Lifestyle

The New York metro area is giddy about The Great Gatsby, and for good reason. The highly anticipated movie, to be released on May 10, stars Leonardo DiCaprio as Jay Gatsby and Carey Mulligan as Daisy Buchanan. F. Scott Fitzgerald’s legendary novel of the same name was set on the north shore, or Gold Coast, of Long Island.

Locals are already enjoying movie tie-ins galore, including Tiffany’s ‘Gatsby’-inspired jewelry collection, Prada’s exhibit of movie costumes and Brooks Brother’s new menswear line. The Plaza Hotel’s ‘is unveiling a Gatsby’ suite. Long Island’s historic north shore mansions inspired the cinematic backdrop, so they’re getting in on the action with springtime ‘Gatsby’ galas.

Here’s what we’ve gleaned about the glitzy goods and the upcoming festivities:

Tiffany’s Collection: The luxury jewelry brand, where Fitzgerald was a client, is showcasing a series of 1920s era windows at its Fifth Avenue flagship store. On the main floor, dazzling art deco items are on display. The fourth floor is showing clips from the movie and interviews with designer Catherine Martin, wife of ‘Gatsby director Baz Luhrmann. Nearby are cases of crystal bowls, diamond tiaras and chandelier earrings.

Brooks Brothers’ Clothing Line: Fitzgerald was also a fan of the clothing brand, which has long served affluent customers. The retailer designed the movie’s menswear and recently launched a ‘Great Gatsby’ line. The limited edition clothing interprets the film’s period looks with items such as waistcoats and formal wear. Brooks Brothers is also highlighting its ‘Gatsby’ connection with different window displays at each of its New York City stores.

Prada’s SoHo Store Exhibit: Famed Italian designer Miuccia Prada created the “period accurate but modern” women’s costumes for The Great Gatsby. Starting today, those stylish fashions are being shown at Prada’s store in New York’s SoHo neighborhood. Items include dresses and accessories, in addition to sketches and behind-the-scenes photos.

Read more

Don’t Call Russell Simmons’s New ‘Digital Marketing Company’ an Agency, OK?

If Jay-Z can pretend to be a sports agent then Russell Simmons can pretend to be a marketing guru, right? Sure — just don’t refer to his new company Narrative, which offers “digital marketing, entertainment and technology” services, as an agency.

Why not? Because Simmons and partner Tricia Clarke-Stone want to help agencies, not compete with them. How does that work? Narrative‘s founders say they will use its nascent creative team to produce the “marketing solutions” and digital campaigns that said agencies will then promote. The group already has a couple of clients in Sprint‘s Boost Mobile and Simmons’s own site GlobalGrind.

Simmons and Clark-Stone aren’t exactly new to the promo game — GlobalGrind doubles as a marketing company that’s already served some big-name clients like Pepsi, Tide and Toyota. They see their new venture’s purpose as filling a “gap” in an industry ill-equipped to serve a public for which “urban culture is [now] the mainstream” regardless of race, background or geography. But how can Narrative not compete with agencies when its service description sounds so similar to those of its prospective “partners?”

Simmons has obviously done great work in the past, and we don’t doubt his promotional prowess — but this is a strange rollout, no?

NEXT PAGE >>