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Posts Tagged ‘Jennifer Lopez’

Kohl’s Goes ‘Choose Your Own Adventure’ with J.Lo SoMo Campaign

shutterstock_125539382Suffer for fashion

Who’s Jennifer Lopez, again? Oh right: she starred in a pretty good movie with George Clooney, got sunscreened by Ben Affleck and performed for some dictator. Anyway…

Kohl’s is betting a lot of money that people remember her with an ambitious campaign airing this Sunday that combines traditional ads with social engagement as so many do these days.

The interesting thing about this one is its “you choose the story” premise: J.Lo is headed to the American Music Awards and she needs your help getting to the stage because traffic is bad and she’d never take a Citibike (New York joke, whoop). If you want her to run across the tops of all the cars Batman-style then you tweet #JLoRoofRun, and if you want her to jump on the back of some random dude’s moped you tweet #JLoHitch.

Still with us?

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Public Relations

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JLo’s Spox: She Wouldn’t Have Performed For Turkmenistan’s Leader If She Knew About Those Human Rights Violations

Jennifer Lopez took her show on the road to Turkmenistan this weekend, performing at an event organized by the China National Petroleum Corp. In the audience: Gurbanguly Berdimuhamedow, the leader of the former Soviet country. And, what do you know?! It was his birthday. So JLo did her best Marilyn Monroe and busted out her rendition of “Happy Birthday.” Unfortunately, Berdimuhamedow is the leader of a government that Human Rights Watch calls “among the most repressive in the world.” Whoopsie!

JLo’s rep told the Associated Press that if she’d known about the human rights violations the government is accused of, she never would’ve performed.

And remind us again why she didn’t know about them?

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Please Tell Us #TweetTheDress Won’t Be a Thing Now

The Twitter DressWe would never go so far as to call ourselves fashion experts. In fact, we have to rely on our wife to tell us not to wear an outfit involving a sweater, pants, shoes and socks that are four different shades of brown.

That said, we were struck by one fashion innovation that did not make its debut at last night’s Golden Globe Awards. Why didn’t it appear on the red carpet? We’re going to go out on a very long limb here and say that most actresses know better than to damage their careers by wearing it. We didn’t think any single dress could be more desperate for attention than Jennifer Lopez‘s famously revealing green thing, but we were very wrong.

CuteCircuit–maker of such novelties as the “Hug Shirt“–just announced a PR campaign for its latest creation, the “Twitter dress”. Celebrity watchers may have already seen it on former Pussycat Doll Nicole Scherzinger, so we have to take back our previous statement about no one being desperate enough to wear it.

Anyway, the dress literally displays tweets including the #tweetthedress hashtag via a laptop that “transmits tweets from its antennae to a microprocessor tucked away inside the lining of the dress”. We’re not exactly sure how the message selection process works, but a model apparently wore the device on  Today this morning, so we have a feeling that the Internet will be laughing about it soon enough.

This is the least efficient piece of clothing ever invented. It puts Yoko Ono’s open toe, thigh-high boots (for men) to shame.

The question for PR pros: if CuteCircuit were a client, how would you promote it?

Do You Think JLo is the Most Powerful Celeb?

Last week, Forbes crowned Jennifer Lopez the most powerful celebrity out there. When taken together, the two articles that go into further detail about why she tops the list give a variety of reasons for the selection:

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From Octavia Spencer’s Big Win to JLo’s Nipple, Hollywood’s Leading Ladies Generate Oscar Buzz

Hollywood’s leading ladies usually are the talk of the Oscars, if only because of our insatiable interest in what they’re wearing to the big event. But last night, perhaps more than normal, the women of Hollywood generated a whole lot of talk for other reasons both good and bad.

On the good side, you have the wins for Octavia Spencer (Best Supporting Actress) and Meryl Streep (Best Actress). Viola Davis was also the talk of the town both for her choice to go with a natural hairstyle and because she was the expected Best Actress winner.

Once again, the women from the nominated film Bridesmaids had everyone taking shots at the mere mention of Scorsese. And Maya Rudolph and Kristen Wiig went there with their talk about movie (and weiner) size. Video after the jump, ICYMI, or if you just want to watch it again.

On the not-so-positive side, Jennifer Lopez may have taken her cleavage too far this time and spurred a conversation about a possible wardrobe malfunction. Her stylist says no way.

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The J. Lo Hot Mess Parade Continues, But Not in the Bronx

J. Lo a.k.a. “Jenny from the Block” apparently has no desire to go down that road again. In the Fiat ad (no, not her performance at the AMAs) it’s not actually Jennifer Lopez who’s driving down the gritty streets of the Bronx in her jaunty little car, but a body double. Lopez, in fact, never left L.A.

“And how does Fiat fit with her brand anyway? It seems like a bad match from the start. Two sad, tired brands past their prime that need publicity desperately. Yawn,” PRNewser contributor Celeste Altus says. Very true Celeste. On top of that, it means the ad is a big, fat lie.

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J.Lo Feeling the Sting of a Horrendous AMA Performance

How many ways was Jennifer Lopez’s performance on last night’s American Music Awards a crazy hot mess?

First, she’s a spokesperson for Fiat and and had one of the little buggies on stage with her during her performance. Questlove from The Roots and John Legend ripped her for that on Twitter. The Los Angeles Times called it “cringe-inducing” and The Wall Street Journal’s Speakeasy blog called the performance “a car ad.” Celebrity endorsements have to be strategic and this was just blatant and tacky.

Speaking of tacky, then she stripped down to a wannabe Britney Spears sparkle bodysuit. So derivative and unnecessary. Robin Givhan shreds the costume on The Daily Beast.

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Going Beyond Your Target Audience with Multicultural Outreach

As we mentioned earlier today, we paid a visit to the PromaxBDA event, where entertainment marketing is the big focus. This morning’s panel discussion, “Targeted Marketing: How to Affect Audience Uptick Through Inclusive Marketing” offered case studies that showed how major brands, Fox Broadcasting , Lifetime, and CNN among them, are reaching multicultural audiences.

Because of this year’s Census numbers, a lot of the discussion focused on how to target Hispanic audiences. However, targeting one group doesn’t mean you’re not reaching others. The examples presented showed how audiences don’t live in a cultural vacuum, and what works with one group may relate to others as well.

In one interesting example, Danny Mandelbaum, marketing brand director for Heineken, said a commercial that had been intended for Hispanic audiences (above) went over so well, it’s now being shown in countries around the world.

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Reconstructing J. Lo

The Style section of The New York Times published a curious article about the second life of Jennifer Lopez. Her career started with the Fly Girls and made it to the media saturation point; she was making music, starring in movies, had a successful perfume, a clothing line, and was one half of the super-couple Bennifer.

After a few misses, like the stink bomb Gigli, and some time out of the spotlight, the article says J. Lo is back. Yippee and hooray. But strangely, the article frames her comeback as a construct; she’s back in a way that’s palatable, but a little tenuous.

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Fox Makes Announcement About Upcoming ‘American Idol’ Announcement

In a move straight out of the LeBron James PR playbook,  American Idol‘s Ryan Seacrest will be hosting a press conference on Wednesday, September 22 to announce the panel of judges slated for next season. The news announcement about the press conference went up today.

“The fact that Fox is scheduling a media event for the (anticlimactic?) announcement bolsters those who believe that the network is merely trying to build buzz for the aging reality show,” Brian Stelter writes on the New York Times Media Decoder blog.

Among the list of judge possibilities are Aerosmith’s Steven Tyler, Jennifer Lopez (who at one point seemed out of the running because she was being a diva but is now rumored to be signed for $12 million), and Elton John.  If the show is trying to build buzz, mission accomplished.