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Posts Tagged ‘Jill Hazelbaker’

Microsoft ‘Comms Guy’ Challenges Google Rep to a Twitter Duel

Frank X. Shaw is Microsoft’s “top comms guy”. He doesn’t think too much of rival Google’s attempts to go highbrow in the PR sphere—and he let thousands of people know about it on Twitter this weekend.

Let’s unravel the roots of this little playground mud fight between two of the biggest PR pros in the business: Microsoft, still desperate to sponsor the Bing vs. Google fight that no one in the world asked for, just hired much-hated political operative Mark Penn as its top messaging man. You may remember Penn as the guy behind Hillary Clinton’s infamous 2008 “3 AM” ad implying that then-Senator Barack Obama was too inexperienced to run the country.

The New York Times ran a story on the hire, casting Mr. Penn as a negative messenger who would help Microsoft attack Google with “scorched earth” spots like this one that criticizes the company for ruining users’ search experiences by clogging results with sponsored ads. The article notes that Microsoft has “long attacked Google from the shadows” but now looks to take the fight to prime-time. A former colleague of Mr. Penn’s warned that Google should prepare to have “everything…thrown at them”—including the kitchen sink.

Sounds like a run-of-the-mill corporate PR battle, right? Well, the Times also contacted top Google spokeswoman Jill Hazelbaker for comment. She said that, while Google employs lobbyists and PR firms just like its rivals, “…our focus is on Google and the positive impact our industry has on society, not the competition.”

Of course Frank Shaw did not like this one bit.

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Tidbits: Google’s PR Leader, Jay Cutler, Sir Martin Sorrell, and More

Business Insider gets to know Google’s PR head, Jill Hazelbaker.

Chicago Bears’ Jay Cutler has been feeling the heat from fellow players and commentators on Twitter. Dig Communications offers some advice.

Speaking at the annual NATPE event, WPP Group’s CEO Sir Martin Sorrell said media companies should have a pay model for content and the government should subsidize journalism.

Edelman lands on Ad Age‘s Agency A-List.

The lawyer for Yonni Sebag, who pleaded guilty with his accomplice Bonnie Hoxie for attempting to sell confidential financial information about Walt Disney’s earnings, has asked the court that his client be sentenced to time served. “This hare-brained scheme was obviously doomed to fail from the start,” wrote his attorney in a letter to the judge. Hoxie was the assistant to Disney’s corp comms chief Zenia Mucha. She will be sentenced on February 22.

Google Gets a New Top Flack: Former McCain Comm. Chief Jill Hazelbaker

hazelbacker.jpg

Google’s founders hate PR and marketing. But that hasn’t stopped them from hiring lots of PR and marketing executives.

Jill Hazelbaker, who previously served as communications chief for John McCain‘s presidential campaign will now head up communications for Google. Hazelbacker also recently worked as “media strategist and spokesperson” on New York City Mayor Michael Bloomberg‘s re-election campaign. At just 28 years of age, Hazelbacker has prime-time political experience, something she’ll need as Google is increasingly being watched over by D.C.

She will be replacing Matt Furman, who is relocating to the east coast, Alley Insider reports.