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Posts Tagged ‘Jim DeMint’

Don’t Count on BuzzFeed Sponsored Posts to Win the Millennials

The chattering classes were all abuzz yesterday about a sponsored post on everyone’s favorite site to visit for kitty pic listicles and condescending literary rants. (Wait, what?)

Here’s the story: In an amusingly blatant attempt to push its talking points to those young folks who will determine the future of politics in this country, conservative think tank The Heritage Foundation illustrated its distaste for the Affordable Care Act, aka Obamacare, with BuzzFeed‘s trademark combination of one-liners and GIFs.

OMG CUTE LOL! But will it work?

We say meh. :-/

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Senator Stephen Colbert? It Might Still Happen…

When we first heard news of South Carolina Senator Jim DeMint’s pending resignation, our first thoughts turned to Stephen Colbert and his inevitable “campaign” for DeMint’s seat. And of course everyone’s favorite fake pundit was on it quicker than white on rice.

This got us thinking about branding as we asked ourselves: Everyone wants to be new and innovative, but is predictability really so bad? When you’ve established your brand so well that people expect you to do certain things, isn’t that a sign of success?

Certainly looks like it: a new poll released today found that Colbert is South Carolina voters’ top choice to replace DeMint, followed by current Representative Tim Scott and Jenny Sanford, the spurned wife of former Governor Mark Sanford. Here he is on The Colbert Report basking in the crowd’s expectations…

Study: Republicans Have 65 Percent of the Most Followed Congressional Twitter Accounts

Research conducted by Burson-Marsteller found that eight of ten most followed Congressional Twitter accounts are maintained by Republicans. Moreover, as the House of Representatives and 22 Senators face re-election, Republican Congress members are more likely than Democrats to have an election-focused account.

Republicans also top Democrats in the average number of followers for election-focused accounts with Republicans collecting 4,820 versus the Democrats 2,972. Seventy-two percent of Republican Congress members have Twitter accounts versus only 55 percent of Democrats.

John McCain (AZ), John Boehner (OH), and Jim DeMint (SC) are the most followed Congress members on Twitter. The two Democrats in the top ten are Claire McCaskill (MO) at number four and Barbara Boxer (CA) at number eight.

The entire B-M study after the jump.

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