Well here’s a highly fraught debate: to what degree should PR pros manage the message in content created by the journalists they pitch? When does “making helpful suggestions” turn into “telling journalists how to do their jobs?”
In the first instance, a reader who is also a newspaper editor received an unusually bold pitch from a man who claims to transcend the traditional role of the flack:
“I would like to propose engaging in a relationship where once in a while I supply you with fully developed stories (completed articles) that you can publish under your byline, with or without editing, at no fee.”
That’s right, this guy will write full articles (for a real physical paper, no less) and the writer will get credit for them. No real work necessary. Oh, and also:
“I placed a few expert quotes by some of my clients into the piece, so I am not looking for compensation or acknowledgement.”
Ah yes — there we go.