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Posts Tagged ‘Justin Timberlake’

Miley Cyrus Can Haz Laser Cats Crying Diamonds

No, we didn’t watch the “everybody phone it in“ American Music Awards last night. Who do you think we are?

Luckily, we are aware that the show was shockingly scandal-free and we do have some super obvious takeaways!

Lady Gaga and R. Kelly: interesting, but this was a “tribute” to JFK like Gawker‘s “15 Women JFK F*cked” was a tribute. Predictably, appropriately tasteless.

Taylor Swift: still not country. Who votes on these things—and did they hear the same songs we did?

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Drake Is the Toronto Raptors’ New Brand Ambassador

Drizzle

Looks like Drizzy of “YOLO” had FOMO on repping brands’ mojo.

Today the Toronto Raptors announced that proud Canuck Drake, better known as “that kid in the wheelchair on Degrassi“, would be the team’s new “global ambassador” as part of a rebranding campaign after they finished last season at 14 games under .500.

This sort of stunt didn’t work so well for Alicia Keys at Blackberry or Justin Timberlake at Bud Light, but there’s no question that Beyoncé  and Jay-Z earned quite a few media mentions for Pepsi, Samsung and the Brooklyn Nets. Also: Drake is a reliable presence at games who’s been known to hang out with LeBron, so it’s a more natural fit than, say, Will.I.Am and Intel.

Now what will Drake do, exactly?

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What’s a Hashtag Worth, Anyway?

Hashtags aren’t going anywhere. Despite the fact that they don’t seem to have done much for Facebook, Google will now let users to search for them—but the results will only display hashtags on Google+. Great plan, guys.

Still, some have had quite enough of the hashtag trend, thank you very much. Here’s Justin Timberlake and Jimmy Fallon making fun of other people for using them.

That skit was pretty good, but it does raise two serious questions: “Are hashtags completely worthless?” and “Rocky the musical?!?!

Let’s discuss.

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The Gambling Industry Prepares To Do Battle With Ben Affleck and Justin Timberlake

The gambling industry is afraid of Ben Affleck, but not because he’s Batman. Rather, they’re preparing for any concerns that might arise about the legal online gambling industry after the release of his new movie Runner Runner next month.

In the movie, Affleck plays a wealthy online gambling entrepreneur, Ivan Block, who’s pursued by a college student, Richie Furst (played by Justin Timberlake), a player who thinks he’s been cheated by Affleck’s site. Industry groups like the American Gaming Association are getting their advertising and special screenings ready in order to let people know that the legal and regulated online gambling market doesn’t have this problem.

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Myspace Returns as Social Launch Pad for Artists

In case you weren’t aware that Myspace does actually exist outside the nostalgic realm of late 90′s pre-teendom (because we weren’t), the reinvented social media site has launched a $20 million campaign to enlighten you.

The reincarnated Myspace, owned in part by Mr. Suit and Tie himself — Justin Timberlake, is now a fully operational social discovery service for musicians, artists, and other creatives, and is celebrating its relaunch with a new iPhone app, radio and digital advertising, and its first-ever TV commercials.

You can watch the full 90-second spot below, shortened versions of which began airing on channels like Comedy Central, MTV and ESPN last night. Myspace owner Specific Media, which developed the commercial, is also having the celebrities who appear in the ad distribute the video via their social feeds. Though Timberlake does not appear in the ad, the spot features plenty of fresh-faced and excited young artists to grab your attention, including Pharrell, Ciara, Mac Miller, Riff Raff, Erin Wasson and Chance The Rapper.

Relaunching a long-out-of-favor brand is always complicated and risky, and while it is far too soon to tell whether the new Myspace will succeed, we think having J.T. at the helm is at the very least a good omen — if anyone can lead the transition from 90′s relic to current success, we’d put our money on Timberlake.

Here’s Our Favorite Justin Timberlake Promo Stunt

Justin TimberlakeSo Justin Timberlake released his new album The 20/20 Experience this week, and everyone’s going all out to promote it. His label allowed fans to stream the whole thing on iTunes two weeks ago, he hosted Saturday Night Live, and before all that he did this ridiculous “I’m ready” tweet thing.

Anyway, it’s Friday so we thought we’d share our favorite little JT promo stunt via our sister site AgencySpy. It’s so simple that it’s dumb — in a brilliant way. It’s called JT All Night Long, and it’s really just a quick loop from that (old) song set to different clips of Timberlake throughout his career, from the “SexyBack” video to the ramen-hair period. Just click on it before reading ahead.

Don’t you feel like you just got “Rickrolled” by Timberlake and creative agency CP+B Miami? We do — and we don’t mind at all. Say what you will about his music, but the dude has a sense of humor.

Anna Wintour Is Condé Nast’s First ‘Artistic Director’

Over the past few months we’ve published a couple of posts indicating that publishing giant Condé Nast is adopting a new approach to PR and communications. Today we bring you more evidence of that fact via our sister site FishbowlNY: after parting ways with publicist Maurie Perl and shaking up its internal communications team, Condé Nast just named longtime Vogue editor Anna Wintour as its new “artistic director”–a role created just for her. Company CEO Charles Townsend explains:

The establishment of an artistic director is a reflection of our commitment to preserve and champion all that exists ‘Only at Condé Nast.’ In today’s business environment, it is critical to promote and foster our established creative authority. This is the ideal time to leverage Anna’s extraordinary vision and leadership to amplify and elevate the profile of Condé Nast U.S. both domestically and abroad. Anna is an icon in the worlds of fashion, business and the arts, she has the foresight and wisdom to influence the major trends of our society and is respected globally as an accomplished businesswoman.

So she’s going to use her famous name and face to promote the brand and its products via the power of association? Sounds a lot like a celebrity spokesperson to us. Apologies to Beyoncé, Justin Timberlake, Will.I.Am., Alicia Keys, etc.: this whole “big-name creative director” trend may be much simpler than we thought.

Marc Jacobs Designs Diet Coke Cans Now

Last week we criticized the recent trend in which big-name brands hire seemingly random celebrities as “creative directors”. While we still don’t understand exactly how Justin Timberlake will help “… define Bud Light Platinum’s identity in the lifestyle space”, another big brand unveiled some honest-to-God physical products designed by its new “creative director” today. Infamous fashion designer Marc Jacobs created these Diet Coke cans as part of the company’s latest rebranding campaign, called “Sparkling Together for 30 Years.”Marc Jacobs Diet Coke cans

Diet Coke certainly picked the right time to show its new face to the public: yesterday Jacobs marked the end of New York’s Mercedes-Benz Fashion Week with the debut of his new collection. This small reveal indicates that, for Coke, “creative director” does not mean “celebrity who had some time on his hands and will now show up at public events to hawk our products.”

What’s next for this creative partnership? We’re not sure–Jacobs has already gone topless in “pin-up style” ads for the brand, but there’s been no word on whether the “three bottles and three ad campaigns” to follow will include any of his trademark models or ridiculous outfits.

Most importantly, Taylor Swift is nowhere to be seen.

Oreo Does It Again with Timely Justin Timberlake Grammy Tweet

At this point, you may be a little tired of hearing about Oreo‘s game-winning Super Bowl blackout “You can still dunk in the dark” tweet. But that little bit of in-the-moment messaging brilliance was no fluke. While the Oreo social media team’s visual tweet celebrating Justin Timberlake‘s return to pop music at last night’s Grammy Awards won’t start as many conversations about the future of “real time” PR and marketing, it was just as timely and almost as clever.

Did the Oreo team create this little nugget “on the fly” as well? How could they have known that JT would perform in a bow tie? (OK, maybe they watched the red carpet event or checked out the “Suit and Tie” single’s cover. Still very sharp.)

What do we think? Did Oreo just win social media again?

Justin Timberlake Joins the Dumb ‘Creative Director’ Hiring Boom

Here is a public relations tip for brands that hire celebrities as “creative directors”:

The American public is just beginning to shake the awfulness of a recession that landed many talented and ambitious souls in the unemployment line; millions still yearn for jobs worthy of their hard work and skills.

So when your company decides to invent a job and then fill it with someone who doesn’t even need a job, you’re telling the public “We don’t understand you at all.”

We were surprised when Justin Timberlake accepted a role as Bud Light’s creative director to help the brand “… define Bud Light Platinum’s identity in the lifestyle space.” We like Mr. Timberlake. Though a huge celebrity, he seems like the kind of guy who would help you clean up after a party and crash on your couch.

He’s a regular on Saturday Night Live; he clearly has a sense of humor and a healthy sense of self-awareness. But now he joins the ranks of “people with ridiculous amounts of money who apparently need more money” that includes Alicia Keys (creative director for BlackBerry), Lady Gaga (creative director for Polaroid), and will.i.am (creative director for Intel).

What’s going on? What happened to brands hiring celebrities to appear in commercials and then calling it a day?

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